Latest News
Twin partners with Enteractive to implement 360 degree CRM

Personalised CRM will complement existing digital approach with Fast Track
Enteractive, the leader in player reactivation and retention for the iGaming industry, has announced a new partnership with Twin to activate NRCs to NDCs across markets including Ireland, Canada, New Zealand, Finland and Germany. The collaboration completes a 360 degree CRM technology integration to optimise player activations and retention, now with Enteractive’s personalised one-2-one voice calls, as well as Fast Track’s digital CRM solutions.
By incorporating Enteractive’s proprietary tech (Re)Activation Cloud platform, Twin will benefit from seamless integration of their player databases to Enteractive’s skilled agents, allowing them to engage with players by phone in one-on-one conversations. This more personalised CRM approach prompts more deposits from NRCs and NDCs, while adhering to responsible gambling best practices across each of its global territories.
Ugur Gok, Head of CRM at Twin, commented, “We’re excited about this new partnership with Enteractive to optimise our player engagement and activation strategy. With Enteractive’s extensive experience reaching out to non-depositing players, we’re looking forward to seeing improved conversions from lapsed registrations.”
With a digital CRM strategy already in place with Fast Track, the Enteractive partnership means Twin now has every corner covered in their new player journeys.
Mikael Hansson, Enteractive founder and CEO, commented: “We’re so pleased to have Twin on board with Enteractive, unleashing the power of the personal approach in CRM. We’re proud to promote a player-first environment for Twin, keeping players playing, as well as in safe hands, which is more important now than ever before.”
Enteractive’s personalised, responsible approach, ease of integration and solid ROI for clients sets them apart from other conversion or reactivation offerings, adding value to the players’ brand experience with each and every call. Working with iGaming brands across the globe, Enteractive currently reactivates more than 13,000 players every month for a variety of leading operators.
-
Africa7 days ago
Uganda: National Lotteries and Gaming Regulatory Board and Uganda Police- Rwizi Region Deepen Ties in Enforcing the Gaming Law
-
Australia7 days ago
IBIA Joins the Judging Panel for Inaugural RTG Global Awards
-
Latest News7 days ago
Sportradar Expands Industry-Leading Soccer Portfolio with FIFA Club World Cup 2025 Rights
-
Asia6 days ago
New Resort & Casino Selects IvedaAI for Intelligent Video Surveillance Ahead of Grand Opening
-
Latest News7 days ago
Amusnet Releases its Latest Slot Game, 40 Extra Crown 6 Reels
-
Latest News7 days ago
Light Up the Reels with Explosive Wins in Liberty & Freedom Hold and Win Extreme 10,000
-
eSports5 days ago
S8UL enters League of Legends with the acquisition of a power-packed roster
-
Latest News7 days ago
Riot Games Wraps Up V5: A Landmark Celebration of VALORANT’s Five-Year Journey in South Asia