Connect with us

WINNING COMBINATION - SOFTSWISS develops innovative iGaming software products for online casino, sports betting, and beyond. Our products can be delivered as standalone solutions or combined into a single iGaming Platform.

The future of sports betting: BETBY sportsbook is focused on innovation through deep industry knowledge, state-of-the-art software & endless customization possibilities.

Australia

Sportradar partners with Australia’s Hungry Jack’s National Basketball League (NBL) for Global Broadcast Rights and OTT

Published

on

Sportradar ad:s summit sessions now live!
Reading Time: 2 minutes

 

Sportradar, the world-leading provider of sports data intelligence and sports entertainment solutions today announced a multi-year partnership with Australia’s Hungry Jack’s National Basketball League (NBL) to bring its Live broadcast to a wider audience as the international media (broadcast rights) distributor and OTT partner, starting from the upcoming NBL season due to commence in mid-January 2021.

Sportradar will work closely with the NBL to enhance distribution and coverage for its media rights across broadcast and online platforms, utilising its global network, unique combination of audiovisual technology and data expertise to deliver the best possible fan experience for global audiences, including basketball nations such as China, South East Asia, the US and Europe. As part of this partnership, Sportradar will also be powering the NBL’s OTT platform with plans to include NBL1 games on the relaunched platform for the first time.

In addition to the exclusive Global Broadcast Rights and OTT deal, Sportradar will also become an official integrity partner to the NBL. Sportradar will provide odds monitoring services across Australia’s top men’s and women’s competitions – including the NBL, NBL1 and Big V – to detect any betting irregularities through its market-leading Fraud Detection System. This would see 1,781 matches across professional and semi-professional basketball in Australia monitored by Sportradar.

The Hungry Jack’s NBL’s global profile is rising, breaking new records for online viewership and attendance during  the 2019-20 season and it is now widely considered to be one of the premier leagues in the world outside of the NBA.

A record audience of nearly two million fans watched last season’s game between the SKY Sport New Zealand Breakers and Illawarra Hawks featuring recently drafted NBA players LaMelo Ball and RJ Hampton live on Facebook.

David Edwards, Director of Sports Media and Partnerships – Oceania, said, “There’s no question that the NBL has rapidly become one of the top basketball leagues in the world, with a great mix of homegrown and imported talent across the competition. Sportradar is looking forward to expanding the NBL’s global footprint through our technology-based, data-driven approach to rights distribution, and helping the league unlock new commercial partnerships and opportunities off the back of that increased engagement.”

“The Sportradar-powered OTT platform will also be featuring a high volume of live and VOD matches across the NBL1 (state) leagues. We’re proud to help showcase the next generation of Australian basketball talent via a single dedicated streaming service for the very first time.”

The NBL’s Chief Commercial Officer Brad Joyne said: “The Hungry Jack’s NBL is delighted to work with Sportradar.  Through a combination of NBL’s local market reputation and growing fanbase and Sportradar’s focus on integrity and technology excellence proven in global markets, we feel confident that we can expand the NBL’s sphere of influence together and I very much look forward to seeing it happen.”

This is the latest in a series of high-profile deals for Sportradar in the Asia Pacific region. The firm has leveraged its global experience, cutting edge technology and expertise in intellectual sports property rights to bring live games to audiences the world over during a difficult environment for sport. In late 2019, Sportradar signed a partnership with Korea’s K LEAGUE which helped the league expand its reach globally through online and broadcast platforms.

In addition, the company extended their relationship with Tennis Australia, leveraging its audiovisual (AV) and data content, encoding technology and Integrity Services to protect matches and expand their presence across global audiences. Sportradar is also powering the National Premier League OTT platform, NPL.tv, in cooperation with Football New South Wales and Football Queensland.

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

Advertisement

Advertisement

EveryMatrix at ICE 2025 in Barcelona: Explore advanced iGaming technologies and solutions, including Casino, Sports, Platform, Managed Services, and more. Visit EveryMatrix at stands 2G32, 5K10, and K36.

Advertisement

Launch your iGaming business swiftly and effortlessly with our comprehensive turnkey solutions

Trending (Top 7)

Discover the Magic of EuropeanGaming.eu – Your Gateway to the Gaming Universe

At the heart of the ever-evolving gaming and gambling industry lies EuropeanGaming.eu, a trailblazing online platform that has become the go-to destination for industry professionals, enthusiasts, and stakeholders. As part of HIPTHER, we’re redefining how the gaming world connects, informs, and inspires.

More Than News – A Hub of Insight and Innovation

Reaching over 300,000 readers monthly, EuropeanGaming.eu goes beyond headlines to deliver compelling stories, expert insights, and the latest industry news. From regulatory updates and compliance breakthroughs to the pulse-pounding world of esports and technological advancements, we provide comprehensive coverage of the topics that matter most:

  • Online and Land-Based Gaming
  • Betting and Esports
  • Regulatory and Compliance Updates
  • Cutting-Edge Technology in Gaming

Whether it’s daily news, exclusive interviews with industry leaders, in-depth event reports, or press releases that set the tone for the future, our content resonates with a global audience while maintaining a focus on Europe’s dynamic gaming market.

Bringing the Industry Together

Our impact doesn’t stop at digital content. EuropeanGaming.eu is a proud host of virtual meetups and industry-leading conferences that spark dialogue, foster collaboration, and drive innovation. Through detailed reports and live events, we create a space where operators, suppliers, regulators, and professional services come together to shape the future of gaming.

Why EuropeanGaming.eu?

At HIPTHER, we believe in empowering the gaming community with knowledge, connection, and opportunity. EuropeanGaming.eu embodies this spirit by serving as a one-stop resource for the latest trends, market developments, and global perspectives. Whether you’re an industry veteran, a rising operator, or a gaming enthusiast, this is where you find the stories that drive progress.

Get In Touch

Let’s shape the future of gaming together!


Copyright © 2015 - 2025
European Gaming is proudly part of HIPTHER. Registered in Romania under Proshirt SRL, Company Number: 2134306, EU VAT ID: RO21343605.
Office Address: Blvd. 1 Decembrie 1918 nr.5, Târgu Mureș, Romania

Join us as we celebrate a decade of delivering excellence and embrace the magic of what’s to come in 2025 and beyond!

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.