Central Europe

NHL Selects Tipsport as its First European Sportsbook Partner

Published

4 years ago

January 25, 2021

Niji Narayan

NHL Selects Tipsport as its First European Sportsbook Partner

Reading Time: < 1 minute

The National Hockey League (NHL) has selected Tipsport as its first European sportsbook partner in Czech Republic and Slovakia.

Through the deal, Tipsport will be allowed to utilise NHL’s official brand and logo. In addition, Tipsport will leverage marketing campaigns and opportunities to flagship events such as the Global Series games in Czech Republic or Slovakia, and promote its ice hockey markets.

Meanwhile, Tipsport NHL markets will be enhanced by direct data gathered by the NHL’s new “puck and player” tracking system, boosting in-game statistics and optimising live odds.

“The sports betting landscape presents a unique opportunity for fan engagement in the Czech Republic and Slovakia, utilizing technology and data that are proprietary to the NHL,” John Lewicki, NHL’s International Vice President of Business Development and partnerships, said.

“As a sports betting leader in the Czech and Slovak markets, Tipsport is an ideal partner for us to begin our entry into this space in Europe and provides a tremendous opportunity to further fan engagement around the globe,” John Lewicki added.

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Niji Narayan

Niji Narayan has been in the writing industry for well over a decade or so. He prides himself as one of the few survivors left in the world who have actually mastered the impossible art of copy editing. Niji graduated in Physics and obtained his Master’s degree in Communication and Journalism. He has always interested in sports writing and travel writing. He has written for numerous websites and his in-depth analytical articles top sports magazines like Cricket Today and Sports Today. He reports gaming industry headlines from all around the globe.