Latest News
William Hill Reveal: Winter hacks for improving performance in sport!
- A new study by William Hill reveals winter hacks to improve performance in a variety of sports including rugby, football, tennis and more.
- Discover how to adapt tactics in the winter months
Whether you’re a cyclist, runner, triathlete, or just trying to hit your 2021 fitness goals, training and nutrition must stay consistent throughout the seasons for optimal results. However, variables that are completely out of your hands – like the weather – can massively impact your performance and motivation.
Nights are long, days are short and the UK’s winter weather certainly isn’t inviting, so there is no denying that even the more committed among us find these conditions challenging. But, on a positive note, the shortest day this winter is now well and truly behind us and therefore this is a brilliant opportunity to look to the future, set new goals and adapt training to truly get ahead of the curve and achieve your personal best.
To help you reach your personal best and hit those fitness goals, William Hill has revealed winter hacks for a variety of sports including cycling, football, rugby, and tennis. As the saying goes, ‘winter miles turn to summer smiles’!
And for more tips and to find out how professionals adapt to different conditions, visit https://news.williamhill.com/weather-effect/
The top tips per sport are detailed below:
Football:
When it comes to training in colder conditions, the body’s centre competes with the muscles for blood flow, which – for multiple reasons – can hinder performance and even cause unwarranted muscle strain. Also, people often dehydrate in colder conditions, so to overcome this drink 8 ounces of water every 15 minutes and wear clothing which keeps your body at a comfortable temperature.
Cricket:
Cricket is prominently a summer sport, so when cold spells do appear, use this time to go to the gym and build strength, power, endurance, and technique.
Regardless of it being wet, snowing, freezing, or raining, all of these conditions affect visibility which can lead to accidents. With low visibility also comes thicker air density, this will impact how the ball moves through the air.
Cycling:
In crisp and bitter weather, Just one degree in muscle temperature leads to a 10% drop in performance, wear several layers and gloves when it’s cold to prevent heat loss.
Golf:
Freezing temperatures lead to greater air density, so the ball needs more velocity than it would if the conditions were warmer, keep this in mind when taking your shot.
Horse Racing:
In Winter temperatures go for a warm-up jog and drink a hot drink to keep heat levels up prior to horse riding and choose clothing wisely so wear plenty of breathable layers. Also, keep your horse warm by blanketing them, this will ensure their muscles remain loosened up and perform better.
Wet weather can affect the horse’s footing and lower visibility. Notice how your horse is responding underfoot and decide what is best for you and your horse on that day. Be sure to keep both you and your equestrian partner as visible as possible.
Rugby:
Training in wet weather isn’t always a hindrance in rugby, but it can cause the body to drop in temperature rapidly, so make sure you have dry clothes to change into during half time.
Tennis:
The wind can throw off the toss on serves, which makes it harder to control and reduces the chances of a successful serve. Shots require more power to cut through the wind, so keep this in mind when taking your shot.
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
Latest News
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Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
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