Latest News
SKS365 launches the new Planetwin365 slogan: Sport. Live. Play.

Ogilvy agency, which had already created the Planetwin365 brand identity, developed a new slogan that represents the mission and the vision of the iconic sports betting brand
New year, new slogan for one of the leading operators of the betting & gaming industry. SKS365 is continuing its path of renewal and is revolutionizing its brand identity for Planetwin365 by launching the new brand slogan: Sport. Live. Play.
“We want to get even closer to sports fans and to our audience, focusing on their passion for sport, the emotions of being a supporter as well their desire for constant entertainment! Equally, important to us is the focus on the community aspect and continuous interactions between our customers and our brand – commented Alexander Martin, CEO of SKS365 – All our 1000 shops and our online offering are places to come together and to enjoy the games. We built on these elements in our call for the new Planetwin365 slogan to have a message that represents the heart of our philosophy and identity, based on people, trust, transparency, reliability and on innovation. This concept is perfectly expressed in Ogilvy’s creative proposal: direct, immediate, complete and original. Sport. Live. Play. is the perfect synthesis of our mission, it identifies us as entertainers and ’emotion makers’, evoking the image of an immense arena in which passions, the desire to challenge and the love for sport become part of a unique gaming experience for our customers.”
“The payoff is always an important element for the communication of the brand identity and the company vision – said Marco Geranzani, Creative Director of Ogilvy – Designing the new Planetwin365 slogan in such a happy way is not only a sign of our sensitivity, but also a proof of the customer’s clarity and accuracy in the transmission of its values and its philosophy. In short, an example of a successful dialogue.â€
The new slogan will be at the centre of all internal and external communication activities, of all upcoming campaigns and will be integrated in our retail network. Its inner dynamism allows to use it in several ways including both the business and the corporate image.
-
Latest News7 days ago
Week 26/2025 slot games releases
-
Industry News7 days ago
CHIPS confirmed as Clarion Gaming charity partner ahead of appearance at iGB Affiliate Awards
-
Latest News7 days ago
HIPTHER Launches FREQ404: Tune in for a Sonic Journey of Balance by Sound and Error by Design
-
Industry Awards7 days ago
MGA Games Awarded Best Technology Provider at the 2025 Jdigital Awards
-
Africa4 days ago
Play’n GO takes games portfolio live with the Goldrush Group in South Africa
-
Latest News7 days ago
‘Growing the Power of Play’ unveiled as creative proposition for 2026 edition of ICE Barcelona
-
Latest News7 days ago
ELA Games Partners With SlotCatalog to Expand Player Access
-
Latest News7 days ago
Allwyn and Formula 1® celebrate power of community by launching F1® Allwyn Global Community Award