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SIS and Greyhound Racing Ireland extend existing agreement

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SIS reaches agreement to add premium horse racing content from Italy
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New five-year agreement with GRI Irish greyhound tracks

 SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services and Greyhound Racing Ireland (GRI) have extended their partnership for a further five years in a deal that will see the continued distribution of live pictures and data from selected GRI tracks.

SIS’s customers worldwide will continue to have weekly access to competitive Irish greyhound racing from established and popular tracks throughout Ireland.

Coverage will be distributed across the supplier’s retail and online services, including its 24/7 Live Betting Channels – an end-to-end solution which provides operators with profitable short-form content throughout the day with a betting event every three minutes.

GRI’s Irish greyhound tracks will feature over 400 times a year across SIS’s services, with continued engagement with Racing Post Greyhound TV (RPGTV) to feature top quality Irish racing when possible.

Paul Witten, Commercial Director at SIS, said: “We’re thrilled to be extending our partnership with GRI and to be distributing live pictures and data from a wide range of first-class Irish greyhound tracks over the next five years.

“We have enjoyed a very close working relationship together up to now and this new agreement will enable us to continue to promote Irish greyhound racing to our customers, while also offering them a greater number of new betting opportunities in the process.”

Gerard Dollard, Chief Executive Officer at GRI, said: “Our partnership with SIS has been an excellent one and we are very pleased to be extending it through the announcement of this new agreement.

“The SIS product has become a key part of our racing activity and is an important element for many involved in the greyhound community. It is our intention to continue to work with SIS to maximise any further opportunities that may arise during the course of the agreement.”

 

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.

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