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The Russian esports audience has grown to 15.4 million people in 2020

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The Russian esports audience has grown to 15.4 million people in 2020
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Nielsen Sports, a leading provider of analytical information and statistics in the sports industry, shared the results of a new Russian esports audience research in his speech at the ESforce Morning Show online conference. According to the company, the audience of esports fans in Russia for 2020 increased by 28% and amounted to 15.4 million people aged 13 and over.

According to a new research, among esports fans, 64% of men and 36% of women, the average audience income is 41,700 rubles per person. In 2020, Nielsen Sports analysts found a significant increase in fans: 25% of fans surveyed began to follow matches during the past year, of which 54% are girls and women.

Michael Heina, Head of esports International at Nielsen Sports: “Esports has a strong fanbase in Russia and as our research shows it is still growing. The growth even got a boost during the global pandemic, as many people turned to gaming as a good and entertaining way to spend their time. And as the growing number of esports fans in Russia shows many of these gamers also discovered how fun it is to follow esports. But, it will be crucial for the rights holders to keep the fans interested and offer them many and attractive ways to engage with their favorite topic so they don’t lose interest.

But not only young males love esports, as many people think, we also see more and more female fans. This is a global trend but the effect is outstandingly strong in Russia”.

Sergey Barkhudaryan, Commercial Director of ESforce Holding: “Such a significant increase in the audience was not a surprise for us, it is in line with our annual forecast for the development of the industry. The entire industry works every day to promote esports and fight for the attention of a wider audience. We try to be relevant to people of different ages, preferences, and interests. ESforce is constantly working on studying the esports audience, as it is critical for us to be transparent and effective for our partners. Of course, our partners also play an important role in the growth of the industry, as they focus their advertising campaigns not only on the target audience of esports, but also on a wider audience of their potential customers and consumers, thereby popularizing the industry. I am sure that in 2021 we will see even more new brands and interesting projects on the territory of esports”.

Nielsen Sports, the global division of Nielsen, is an independent provider of analytics and consulting in the areas of fan research, sports marketing, and sponsorship. Nielsen has previously launched a global online platform, Fan Insights, where copyright holders, brand sponsors and organizers of sports events will be able to get comprehensive information about the audience of various sports around the world: their interests, brand attitudes, media consumption and buying habits.

ESforce Holding is one of the biggest esports organizations in the world and the leader of the Russian esports. The holding company unites all esports business key areas: from its own professional esports club to organization of international tournaments, and from content creation and broadcasting to advertising and infrastructure projects.

ESforce Holding’s business include:

● Virtus.pro, the most renowned and popular esports club in Russia;

● RuHub Studio, the leading Russian-speaking esports broadcasting studio;

● Cybersport.ru, the main esports media in CIS;

● EPICENTER, the largest esports tournament series in CIS;

● Yota Arena, esports-entertainment venue.

ESforce’s resources cover more than 90% of the esports audience in Russia and CIS, as well as a significant segment of the international audience. A marketing agency — a member of the holding — ensures the synergy of the holding’s business units with the clients and partners in mind.

eSports

Great Britain’s William Foster Crowned 2022 Roland-Garros eSeries by BNP Paribas Champion

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The Grand Final of 2022 Roland-Garros eSeries by BNP Paribas – the biggest and most inclusive eTennis tournament in the world – has concluded, with William Foster (Fozzy) from Great Britain securing victory to become the fifth ever winner of the tournament.

Fozzy, who overcame 238K+ other entrants from the qualifying stages to claim the eTennis world champion crown, defeated Anass Benghazi (Anteo) from France in a best-of-five match final, winning 10-5 10-4 9-11 10-3.

“I am extremely proud and happy. It was an honor to compete in the grand final inside Philippe- Chatrier court. The tournament was an incredible experience and I will never ever forget it,” William Foster, 2022 Roland-Garros eSeries by BNP Paribas champion, said.

The Grand Final, which took place in a dedicated gaming area located at the top of the prestigious Philippe-Chatrier court, saw eight finalists who qualified from one of four qualifying events compete against each other in a best-of-one, round-robin competition. The finalists included representatives from five countries, including Great Britain, France, Columbia, Germany and Iran. Following the conclusion of the round-robin tournament, the four best players progressed to the semi-final stages of the competition, where they played a best-of-three match. Fozzy and Anteo then competed in the final, before being presented with the winner and runner-up trophies by Gilles Moretton, French Tennis Federation (FFT) President, and their prize money of €3500 and €1500 respectively.

“Congratulations to William Foster for winning the 2022 Roland-Garros eSeries by BNP Paribas! We were amazed to see how tough the competition was this year and we even saw a record breaking number of participants enter the event from all over the world. In 2022, we made huge steps to make our competition more accessible to everyone, which included guaranteeing at least two women had the chance to compete in the Grand Final for the very first time through our collaboration with Women in Games. As the only Grand Slam to organise an eTennis tournament, we are honoured to fulfil our mission to promote tennis and eTennis worldwide. We are also proud to share this ambition with our partners BNP Paribas and Renault, and look forward to developing the event further in the future,” Gilles Moretton, President of the French Tennis Federation, said.

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eSports

WePlay Academy League Season 4 talent team announced

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WePlay Academy League Season 4 talent team announced
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WePlay Esports will broadcast the tournament in English and Ukrainian in the homecast format. The fourth season starts on May 24.

The fourth season of the CS:GO tournament WePlay Academy League starts this week. The first, Group Stage will kick off on May 24 and run till June 6, with a possible tie-breaker held on June 7. During this stage, the two teams with the best performance will join the Playoff Stage. The rest of the teams will compete for the remaining two slots in the playoffs during the Gauntlet Stage.

Tournament organizer WePlay Esports will broadcast the tournament in English and Ukrainian in the homecast format.

English-speaking talent team:

  • Mohan “launders” Govindasamy
  • Conner “Scrawny” Girvan
  • Jamie “TheEternalJay” Martin
  • Joshua “Dweg” Nathan

To watch the English broadcast of the tournament, visit the WePlay Esports channels on Twitch and YouTube.

Ukrainian-speaking talent crew:

  • Aleksandr “Enkanis” Polishchuk
  • Yuriy “strike” Tereshchenko
  • Olesia “Olesami” Denysenko
  • Oleksii “yXo” Maletskyi
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GEMS Secures 50M Investment Commitment from GEM Digital Limited

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GEMS has announced that it has secured a $50 million Investment Commitment from GEM Digital Limited (GEM Group), a digital asset investment firm based in The Bahamas. GEM Group actively sources, structures and invests in utility tokens listed on over 30 CEXs and DEXs globally.

The new capital will be used to further enhance GEMS products and expand the ecosystem globally, with a primary focus in Asia.

GEMS, the Esports 3.0 Platform, currently has more than 80 blockchain and Esports companies as partners, most of which are pioneer, top-tier investors or world class leaders in the industry. As its expansion plan is inclusive and aggressive, GEMS welcomes new GameFi partners to join in.

“GEMS is a promising Esports 3.0 GameFi Platform with a unique O2O (online-to-offline) system. It propels Esports into 3.0 by integrating GameFi, Metaverse and SocialFi elements,” a spokesperson for the GEM Group said.

“We are about to experience fundamental change in how we perceive the blockchain and Esports world. We definitely see great potential in GEMS Esports 3.0 platform and would like to give our ultimate support to GEMS.”

“We are honored to sign the $50 million Investment Commitment agreement with the GEM. This agreement with GEM notably positions us for our next stage of development as we continuously innovate and evolve our products. GEM’s capital commitment provides strong support to future development and expansion of our platform, especially in Asia. Part of the capital will be used to fund user acquisition,” Andy Koh, CEO of GEMS, said.

“The $50 million funding commitment from GEM will foster the growth of GEMS, as well as its partners. With LABS Group and Arena Esports Hotel as our founding partners, our next step is to wisely deploy these capitals to nurture our O2O ecosystem, as well as explore new and exciting opportunities for GEMS,” Yuen Wong, co-founder of GEMS and CEO of LABS Group, said.

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