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Real Betis secures JBO as Official Asian Betting Partner

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Real Betis secures JBO as Official Asian Betting Partner
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As RB88 rebrands to JBO, the Spanish football club and the leading Asian sportsbook operator continue well-established co-operation between both entities

Real Betis Balompié began a well-established relationship with the betting brand RB88 back in August 2019. Now, though, after an initial year of successful partnership, the operator of RB88 has modified its strategy, deciding instead to focus on its flagship JBO brand.

JBO (Just Bet Online) is the leading Asian Sportsbook operator, which has accordingly become the Spanish football club’s Regional Partner in Asia for the balance of the existing multi-year deal.

JBO is operated by the same company as RB88, and will naturally supersede the latter brand. It has been decided to change the strategy and to continue growing this co-operation between both entities under the JBO brand.

Mindful of pressing COVID-19 regulations, Real Betis and JBO staged an official “remote” ceremony from Spain, marking the start of this exciting new collaboration.

Ramón Alarcón, General Director of Business at Real Betis, commented on the partnership: “We are thrilled to grow our co-operation with the group. We’re confident that under this new brand, we will enhance positive impacts for JBO and the club, allowing both parties to extend our reach in the Asian market. Our partnership with JBO will enable us to more deeply engage with our fans and supporters in Asia.

“It’s great to see how Real Betis is currently corralling broader interest from outside Spain, and JBO are the perfect partner with whom to expand our own brand through the unifying power of football. We share some welcome and well-aligned values around the game for securing our goals in the most exciting and dynamic way possible. We look forward to seeing this relationship organically evolve over the next few seasons.”

A JBO spokesperson added: “JBO’s partnership with Real Betis is the largest deal that we are working on – both in terms of scope and ambition. It’s an exciting opportunity, especially considering Real Betis play in one of the world’s most popular leagues. So, we can’t wait to continue some good initial work with the club, consolidating JBO’s credentials and awareness in Asia in the process.

“With this partnership in place, collaboration between JBO and Real Betis will intuitively strengthen and provide a platform from which to grow and engage both parties’ combined fanbase across Asia and globally. Expanding their existing Asian audience appeal, alongside leveraging the natural sporting synergies between our two networks in the digital domain, will constitute our prime focus.”

Asia

WorldMatch Announces Strategic Partnership with KGI

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WorldMatch Announces Strategic Partnership with KGI
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WorldMatch, leading provider of premium online gaming solutions, has announced a strategic partnership with KGI, marking a significant milestone in its expansion into the Philippine market. The collaboration with KGI represents WorldMatch’s inaugural and exclusive direct client in the Philippines, positioning the company as a key player in this burgeoning market.

As part of this partnership, WorldMatch has obtained certification for its games by the Philippine Amusement and Gaming Corporation (PAGCOR), ensuring compliance with local regulations and standards. This certification underscores WorldMatch’s commitment to providing high-quality gaming content that meets the strict requirements of regulated markets.

“The partnership with KGI and the certification by PAGCOR mark a pivotal moment for WorldMatch. Entering the Philippine market represents a significant opportunity for us to expand our presence in a regulated and rapidly growing industry. We are excited to collaborate with KGI and deliver our cutting-edge gaming solutions to players in the region,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

The Philippines is a key market for the online gaming industry, with its robust regulatory framework and growing demand for innovative gaming experiences. By partnering with KGI and obtaining PAGCOR certification, WorldMatch is poised to capitalize on this opportunity and establish a strong foothold in the region.

Mr. Marvin A. Tort, President of KGI, said: “KGI is looking forward to this collaboration with WorldMatch, which is well known for its innovative gaming products with engaging gameplay. We are proud to be their partner in this region.”

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Asia

Kazakhstan to Host the Games of the Future 2026

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Kazakhstan to Host the Games of the Future 2026
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Following a highly competitive process, Phygital International announced that Kazakhstan has been chosen as the host of the Games of the Future 2026.

This annual tournament, which is the pinnacle event of the phygital sporting world, received hosting bids from countries across the world, all bidding to follow the UAE in becoming hosts of this prestigious event.

Kazakhstan proved itself the ultimate winner with the Phygital International Expert Committee judges, after showcasing its expertise in hosting international tournaments, its state-of-the-art sports venues – along with the perfect mix of being a nation that embraces sports, culture and tradition as well as its technology and innovation capabilities.

The Games of the Future is a unique international event, which brings together the next generation of dynamic sporting heroes from all over the world. Phygital International expects the Games of the Future 2025 in UAE and now, 2026 in Kazakhstan to welcome thousands of world-class athletes and esports persons as part of multinational clubs. They will participate in the multi-sport event which comprises of a number of phygital sport challenges.

Nis Hatt, CEO of Phygital International, said: “We’re hugely excited at the prospect of Kazakhstan receiving the phygital flame from next year’s host, the UAE to host the 2026 tournament. It’s so pleasing to see the exponential growth of not only phygital sports, but also the global phygital community.

“In fact, the host nation bidding process for the Games of the Future 2027 is already hotting up but there’s still time for other countries to put their bid in before the deadline in December.”

Yerbol Myrzabossynov, Minister of Tourism and Sports for the Republic of Kazakhstan, said: “It is a privilege for our great nation of Kazakhstan to be awarded the honour of hosting the Games of the Future in 2026. Our country has supported phygital sport from its very inception, and we take pride in being the next in line to host this great event and we’re excited to receive the phygital flame from the UAE, who’s hosting in 2025 we greatly look forward to.”

The Games of the Future places no restrictions on its participants and welcomes everyone, regardless of their age, gender and nationality. The deadline for submitting applications to host the tournament in 2027 is December 31, 2024.

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FIFA and Konami join forces to include eFootball at FIFAe World Cup – A golden opportunity for Indian esports

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In a country where mobile gaming dominates and interest in football continues to rise, India’s talented gamers now have the opportunity to compete for glory on the global stage in eFootball at the FIFAe World Cup. Following the recent partnership between FIFA and Konami, eFootball, Konami’s football simulation game, has been officially included as one of the official titles featured in the FIFAe World Cup, alongside Rocket League and Football Manager.

In this inaugural year of this new development, India is among 18 countries officially invited to participate in eFootball at the global tournament, joining nations such as Argentina, Brazil, England, France, Spain, and Portugal. The top-performing athletes from each country will face off in the finals later this year across both mobile and console platforms.

According to the India Games Market Report 2023 by Niko Partners, India is primarily a mobile-first market, with 96.8% of gamers using smartphones or tablets. The total number of gamers across all platforms is expected to reach 641.2 million by 2027.

With India at the forefront of the mobile gaming revolution and eFootball available for free download, the country’s vast base of mobile gamers have the chance to turn their passion into success on the international stage. The free-to-play aspect also facilitates easier training and participation for India’s talented mobile gamers across all backgrounds, eliminating barriers that typically limit access to high-level competitive play.

Sharing his thoughts on the opportunity this presents for India’s esports industry, Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming said, “This collaboration between FIFA and Konami to bring eFootball into the FIFAe World Cup is a significant moment for Indian esports. India’s inclusion in this global event is a source of immense national pride. The accessibility of a free-to-play game like eFootball ensures wider participation, and with FIFA fueling the esports ecosystem, we are witnessing the seamless integration of sports and esports—ushering in new opportunities for Indian gamers to shine on the world stage.”

eFootball is also set to be featured in the Ministry of Information and Broadcasting’s upcoming WAVES Esports Championship 2025 (WESC). The nation has also been consistently competing in the title at the Global Esports Games.

“The recognition of India as a region in a global esports tournament like the FIFA eWorld Cup is monumental for Indian esports. This collaboration between KONAMI and FIFA opens up valuable avenues for both mobile and console gamers across the country to compete on the international stage. Additionally, with eFootball being included in the roster of tournaments like WAVES 2025 which is supported by the Ministry of Information and Broadcasting, the title has great potential to bring further opportunities to aspiring Indian esports athletes,” commented Animesh Agarwal, aka 8Bit Thug, Co-Founder of S8UL and 8Bit Creatives.

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