Asia
Dimitar Berbatov renews his multi-year association with JBO as its Regional Brand Ambassador
![Dimitar Berbatov renews his multi-year association with JBO as its Regional Brand Ambassador](https://europeangaming.eu/portal/wp-content/uploads/2023/03/berbatov-jbo-1.png)
Footballing icon Dimitar Berbatov has renewed his multi-year position as official brand ambassador for JBO (Just Bet Online), the leading Asian sports and eSports betting operator.
In his ongoing role for JBO, Berbatov will continue to be the face and force behind a series of dedicated promotions and activations for one of the most recognised and well-regarded digital sportsbooks and eSportsbooks in Asia. This progressive partnership rolls on seamlessly with a dedicated long-term scope for collaboration.
Roundly considered the greatest Bulgarian footballer of all time, Berbatovâs engaging appeal and timeless track-record of on-field ingenuity has matched up perfectly with JBOâs own innovative brand values over the past few years. Indeed, having played for many of the world’s most storied football teams â including Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco â Berbatov has formed an immediate rapport with football fan-bases worldwide.
JBO enjoys a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A and secured the title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event, JBO is also the Official Regional Partner of Olympique de Marseille in Franceâs Ligue 1. Away from Europe, JBO has also partnered with VICI Gaming (one of the top esports organizations in China), Keen Gaming, Killer Angel, 5POWER Gaming and 496 Gaming previously.
The extension on Berbatov’s deal further underlines JBO’s progressive and ambitious expansion over the years, growing its global footprint into more emerging markets, empowered by the operatorâs aim to engage, educate, and entertain.
A JBO spokesperson praised the brand’s flagship ambassador: âWeâre thrilled to have extended Dimitar Berbatov contract with our team as JBOâs original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game. We both like to achieve our goals in the most creative way and playing style possible. Naturally, thereâll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.
âJBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We are invariably looking for new creative ways to engage with our customers across digital channels and betting verticals as varied as sportsbook, esports and casino. Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, raising the technological bar to elevate the game for the fan experience and social traction.
âJBO has pioneered a truly unified and gamified betting experience. Our players remain incredibly loyal and proud of JBOâs brand values which resonate with them for fair play and creativity, helping foster a responsible recreational community.â
Berbatov, Bulgaria’s all-time leading goalscorer, added: âIâm thrilled to be renewing terms with JBO across Asia and the Far East. As Iâve come to witness first-hand over the past couple of years, theyâre a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. Itâs a combination thatâs vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I canât back a better storyline than that.
âAs a result, I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.â
While JBO continues to develop its online offerings for football fans around the world, this latest landmark signing highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.
JBO provides one of the broadest offerings of markets and odds for the sports bettor. With customer engagement and entertainment at its core, it provides an innovative and holistic end-user experience via the latest technology and games, allied to trusted and personalized customer service.
Asia
PAGCOR BRAVES FLOODS TO HELP DISASTER-HIT COMMUNITIES
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/PAGCOR-BRAVES-FLOODS-TO-HELP-DISASTER-HIT-COMMUNITIES_20240726_120712_0000.png)
At the height of the downpour and massive flooding in Metro Manila and nearby provinces Wednesday, volunteer teams from the Philippine Amusement and Gaming Corporation (PAGCOR) started bringing relief packs to affected communities.
Classes and government work were suspended on Wednesday and Thursday due to the widespread flooding, but PAGCOR volunteers went into action nevertheless.
âEven at the height of the flooding, and even before the President ordered government agencies to provide assistance to affected communities, PAGCOR employees already went to action to help those in need,â PAGCOR Chairman and CEO Alejandro H. Tengco said.
The PAGCOR chief said that since July 24, the agency has delivered more than 21,000 food and non-food relief packs for thousands of affected families.
âAfter the heavy rains subsided and it was safe to do so, we started bringing immediate aid to flooded communities in Caloocan City on Wednesday, followed by relief operations in Valenzuela, Malabon and Malolos, Bulacan the next day,â he said.
Mr. Tengco added that PAGCOR was scheduled to distribute relief goods to the cities of Marikina and Navotas on Friday as well as to affected towns in Bulacan like Calumpit and Bulakan which were all submerged in floodwater.
âIt has been second nature to PAGCOR to immediately respond to the needs of affected communities in times of disasters,â he said.
âWe understand that while it is part of our mandate to contribute to nation-building, it is also our moral obligation to help ease the plight of Filipinos in times when they need help the most,â the PAGCOR chief added.
He said PAGCORâs relief operations are ongoing, with more employees volunteering to help repack relief goods Saturday and Sunday in the agencyâs warehouse in Imus, Cavite to support distribution efforts in the coming days in Bataan, Batangas and Cavite.
Asia
AGTech Wins Lottery Terminal Supply Tenders for Shaanxi, Zhejiang and Jiangsu Provinces
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/4-9.jpg)
Lottery and integrated technology and services company AGTech Holdings Limited (AGTech) has announced that one of its wholly-owned subsidiaries has successfully won procurement tenders to supply lottery terminals to Sports Lottery Administration Centres in Shaanxi province, Zhejiang province and Jiangsu province of the Peopleâs Republic of China.
AGTech already has previous success in the China market, having won a bid in 2018 for supplying its new dual, touchscreen lottery terminals to the Chinese provinces of Guizhou, Shanghai and Hebei.
Even before this, AGTech introduced new instant win games, launched in partnership with Chinese logistics firm SF Holdings across Shenzen, Nanchang, Changsha and Nanjing.
Asia
Philippine President Marcos Announces Ban on POGOs
![](https://europeangaming.eu/portal/wp-content/uploads/2024/07/2-8.jpg)
Philippine President Ferdinand Marcos Jr has banned the establishment of any new Philippine Offshore Gaming Operators (POGOs), also known as Internet Gaming Licensees (IGLs), with immediate effect. Existing POGO operators will have until the end of the year to wind down their operations.
The verdict, not entirely unexpected, was delivered during his State of the Nation Address in Manila on Monday following widespread pressure from a Senate investigation into illegal POGO-linked activities.
âEffective today, all POGOs are banned. I hereby instruct [gaming regulator] PAGCOR to wind down and cease the operations of POGOs by the end of the year,â Marcos said in his SONA.
The decision to shut down POGOs follows a series of recent raids on illegal POGO compounds in Pampanga and Tarlac amid allegations they had been engaging in human trafficking and scam activities.
A full ban, proposed by multiple senators, had also gained the support of the Department of Finance (DOF) and the National Economic and Development Authority.
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