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Dimitar Berbatov renews his multi-year association with JBO as its Regional Brand Ambassador

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Dimitar Berbatov renews his multi-year association with JBO as its Regional Brand Ambassador
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Footballing icon Dimitar Berbatov has renewed his multi-year position as official brand ambassador for JBO (Just Bet Online), the leading Asian sports and eSports betting operator.

In his ongoing role for JBO, Berbatov will continue to be the face and force behind a series of dedicated promotions and activations for one of the most recognised and well-regarded digital sportsbooks and eSportsbooks in Asia. This progressive partnership rolls on seamlessly with a dedicated long-term scope for collaboration.

Roundly considered the greatest Bulgarian footballer of all time, Berbatov’s engaging appeal and timeless track-record of on-field ingenuity has matched up perfectly with JBO’s own innovative brand values over the past few years. Indeed, having played for many of the world’s most storied football teams – including Manchester United, Tottenham Hotspur, Bayer Leverkusen, Fulham and Monaco – Berbatov has formed an immediate rapport with football fan-bases worldwide.

JBO enjoys a rich heritage in football and international sports, with a sponsorship portfolio to match. Having successfully worked with Bologna FC in Serie A and secured the title sponsorship of the Dota 2 eSports property for the JBO Asian Masters League event, JBO is also the Official Regional Partner of Olympique de Marseille in France’s Ligue 1. Away from Europe, JBO has also partnered with VICI Gaming (one of the top esports organizations in China), Keen Gaming, Killer Angel, 5POWER Gaming and 496 Gaming previously.

The extension on Berbatov’s deal further underlines JBO’s progressive and ambitious expansion over the years, growing its global footprint into more emerging markets, empowered by the operator’s aim to engage, educate, and entertain.

A JBO spokesperson praised the brand’s flagship ambassador: “We’re thrilled to have extended Dimitar Berbatov contract with our team as JBO’s original and long-standing brand ambassador. Dimitar is a natural entertainer, both on and off the field, so we look forward to launching more exciting promotions and broader content framed around this unique character and his wise insights into the game. We both like to achieve our goals in the most creative way and playing style possible. Naturally, there’ll also be the chance for our customers to gain further exclusive analysis and game previews from one of the brightest minds in football.

“JBO intends to supplement this global partnership to drive awareness and participation around our progressive brand values across both mature and developing Asian territories. We are invariably looking for new creative ways to engage with our customers across digital channels and betting verticals as varied as sportsbook, esports and casino. Dimitar is a dream fit for the energy and expertise that JBO is spreading across varied local markets, raising the technological bar to elevate the game for the fan experience and social traction.

“JBO has pioneered a truly unified and gamified betting experience. Our players remain incredibly loyal and proud of JBO’s brand values which resonate with them for fair play and creativity, helping foster a responsible recreational community.”

Berbatov, Bulgaria’s all-time leading goalscorer, added: “I’m thrilled to be renewing terms with JBO across Asia and the Far East. As I’ve come to witness first-hand over the past couple of years, they’re a brand which perfectly aligns with my footballing history and sporting passions, underscored by a desire to fuse fun with fairness and flair across wider sport. It’s a combination that’s vital to winning any game and also entertaining your audience. JBO is also a young vibrant brand, providing a safe and secure platform for its users. I can’t back a better storyline than that.

“As a result, I look forward to bringing more high-quality content and activity to Asian markets with my signature style and professionalism, helping fans discover new and deeper ways in which to engage with and enjoy the sports they love.”

While JBO continues to develop its online offerings for football fans around the world, this latest landmark signing highlights its commitment to international representation and fostering a football-friendly environment within a responsible gaming culture.

JBO provides one of the broadest offerings of markets and odds for the sports bettor. With customer engagement and entertainment at its core, it provides an innovative and holistic end-user experience via the latest technology and games, allied to trusted and personalized customer service.

Asia

M88 Mansion presents 10th edition of IT’S THE SHIP, Asia’s largest festival at sea, in Korea

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M88 Mansion presents 10th edition of IT’S THE SHIP, Asia’s largest festival at sea, in Korea
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M88 Mansion, one of the biggest and most successful online casinos in Asia, is set to celebrate the 10th anniversary of IT’S THE SHIP, Asia’s largest festival at sea, in Korea from May 23 to 26, 2024.

IT’S THE SHIP offers attendees a unique, nonstop party experience for four days and three nights. This year’s festival will sail from the South Korean city of Busan to Nagasaki, Japan, and back aboard the Italian vessel Costa Serena.

Attendees, affectionately known as shipmates, will enjoy performances from this year’s lineup, including headliners Da Tweekaz, Tchami, Yellow Claw, ACRAZE, Afro Bros, Amber Broos, Quintino, and €URO TRA$H. Additionally, M88 Mansion celebrity partner and brand ambassador Maria Ozawa will also adorn this year’s crowd with a special performance.

Shipmates will also enjoy a list of unique activities, sponsored by M88 Mansion, against the scenic Korean coastline, including a live baccarat tournament with a $25,000 prize pool and daily challenges such as Heads Up Poker, Mini Golf Course, Spin the Giant Wheel of Fortune, and a chance to challenge brand ambassador Ozawa in Beer Pong.

As the event’s partner, M88 Mansion will be giving away exclusive M88 Mansion and IT’S THE SHIP merchandise, adding to the excitement of the voyage.

Ben Kee, Partnership Lead of IT’S THE SHIP, shared his excitement about the upcoming voyage.

“IT’S THE SHIP is thrilled to continue our incredible partnership with M88 Mansion with our upcoming maiden charter from Korea. Our previous collaborations have been amazing, and we’re honored to work with a brand whose values and vision are so closely aligned with ours. Together, we have created unforgettable experiences for our shipmates, and we are excited to raise the bar even higher for our next adventure. With M88 Mansion support, we have curated a variety of exciting activities and surprises for our Korean sailing that shipmates can look forward to, and we can’t wait!” said Kee.

M88 Mansion serves as the title sponsor of IT’S THE SHIP Korea 2024 following the successful collaboration between M88 Mansion and IT’S THE SHIP during the Singapore leg in 2023.

The cruise festival has been providing partygoers with electronic music-fueled voyages through Singapore and China since 2014.

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Asia

WorldMatch Certifies Games for the Philippines

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WorldMatch has announced the release of the first batch of its certified games for the Philippines market. This significant milestone marks a crucial step in the company’s global expansion strategy and commitment to providing high-quality gaming experiences to Filipino players.

The initial batch, comprising carefully selected games certified to meet the regulatory standards of the Philippines, promises to offer a wide variety of entertainment options for players in the country. From classics to modern titles, each game has been designed to deliver an engaging and enjoyable experience for users.

“This is an exciting moment for us. We are thrilled to bring our expertise and innovation to the Philippines market and collaborate with brand new partners to deliver extraordinary gaming experiences to local players,” said Xhuljana Demerxhiu, Head of Sales at WorldMatch.

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Asia

BETER to exhibit at SiGMA Asia

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BETER to exhibit at SiGMA Asia
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Leading provider of fast-paced betting content and data to showcase its full suite of esports and sports products at Asia’s leading trade show

BETER, the in-demand provider of next-generation esports and sports betting content and data, will be exhibiting at the popular trade show SiGMA Asia being held from 3-5 June in Manila, the Philippines.

SiGMA Asia is the leading industry conference for operators and suppliers active in the region.

BETER will be exhibiting at SiGMA Asia and will be showcasing its full suite of fast-paced esports and sports betting products and solutions at stand G801.

Its Esports division provides operators with more than 35,000 events each month via its proprietary ESportsBattle tournaments. This covers hugely popular disciplines such as eFootball, eBasketball, eHockey and CS2.

In addition, the company also provides odds powered by official data for more than 400 international esports tournaments covering 60,000 pre-match and live events per year across CS2, Dota 2, League of Legends, Valorant and many more titles.

For its Sports division, the provider will be showcasing its world-renowned Setka Cup table tennis tournaments and Ping Pong Point events, as well as basketball tournaments under its BSKT Cup brand. In total, it offers more than 10,000 betting events each month.

Delegates can also learn more about BETER’s cutting-edge iFrame and comprehensive Managed Trading Services (MTS), which simplify and improve the management of a sportsbook across both traditional sports and esports content, enhancing operational efficiency and delivering improved performance margins.

BETER is shortlisted in two categories at the accompanying SiGMA Asia Awards in the categories of Best E-Sport Provider and Best Virtual Sports Provider. It has also been nominated in the Digital Sports Betting Supplier category at the Global Gaming Awards Asia-Pacific, which takes place as part of SiGMA Asia.

Additionally, BETER, in collaboration with GR8 Tech, will host an exclusive party on June 3. This event is a perfect opportunity for valued clients and partners to relax and network in a festive setting, celebrating continued partnerships and future successes.

Gal Ehrlich, CEO of BETER, said: “We are thrilled to be attending SiGMA Asia and to be showcasing products and solutions from our esports and sports portfolio. Asia is a fast-growing market and one where players are demanding fast-paced betting experiences, and this is exactly what we offer.

“Our suite of products have proved to be a hit with players around the world, exceeding their high expectations and we expect they will do the same in Asia.”

Chuck Robinson, CRO at BETER, added: “We provide premium fast betting content with 24/7 live streaming and data with a sustained margin retention of 7.5%+ while our commitment to integrity means just 0.01% of matches are flagged for suspicious activity. 

“This is what makes us the go-to provider for operators looking to offer their bettors next generation experiences across esports and traditional sports and we are excited to showcase our offering to delegates at SiGMA Asia.”

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