GambleAware Launches New Campaign

British gambling charity organisation GambleAware has launched a new National Gambling Treatment Service campaign targeting women aged 18-54.

This is the first campaign that is targeted at women to promote treatment and support for gambling harms. This new campaign is running on radio, magazines and digital media, until the end of March.

The purpose of the campaign is to drive awareness of support and signpost women who are either at risk of or are already experiencing gambling harms, to the National Gambling Treatment Service.

This campaign has been launched following recent research on women and gambling harms, completed by YouGov commissioned by GambleAware. The research found that 10% of women in Great Britain experience some level of gambling harm and that women are more likely to be an “affected other”, an individual that suffers on account of a loved one’s gambling, with 8% being identified as such compared to 6% of men.

“Following the success of the previous campaign, we are continuing with our targeted approach to make sure women are not overlooked in the drive to raise awareness of gambling treatment and support. These findings highlight an increase in women suffering from gambling harm, and we hope this campaign will help to signpost those experiencing harms to the help that is available,” Zoë Osmond, Communications and Engagement Director at GambleAware, said.