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Game On: Royale Finance Partners with Boson Protocol Enabling Players To Purchase Real-World Items With Currency Earned In Game

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Game On: Royale Finance Partners with Boson Protocol Enabling Players To Purchase Real-World Items With Currency Earned In Game
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Partnership will allow iGaming users to purchase real-world products in-game for the first time

Boson Protocol, the project using smart contracts to power real-world commerce, has announced a strategic partnership with Royale Finance, the cross-chain DeFi solution for the iGaming industry, paving the way for the first iGaming product to allow consumers to purchase real-world items. iGaming, an umbrella term which relates to all online betting or gambling, is a rapidly growing industry expected to be worth $100b by 2025.

Boson Protocol aims to create a decentralized commerce ecosystem and enable the autonomous exchange of digital value for physical products and services, minimizing arbitration, cost, and trust. In a major step for the dCommerce ecosystem, Boson Protocol and Royale Finance will allow players to purchase real-world items with the crypto they earn in games or have stored in their wallets without the use of off-ramp solutions. Royale Finance is a cross-chain DeFi solution for the iGaming industry that creates Web 3.0 smart-backed liquidity, allowing iGaming entrepreneurs to bootstrap innovation with the security and transparency of the blockchain.

Justin Banon, CEO and Co-Founder of Boson Protocol, said, “Our goal is for Boson Protocol to become the basic plumbing for commerce and its data on the emerging decentralised web. This partnership is a real game changer — not only are we developing and nurturing this ecosystem, we are facilitating the creation of an industry first: consumers can now purchase real-world products using the rewards they have earned in-game, without having to exchange for fiat currency. This is a major step forward for the industry, but also for the dCommerce ecosystem as a whole. ”

Giorgio Andrews, CEO of Royale Finance, said, “Centralization has stifled innovation in many sectors, most notably in the iGaming industry. However, through emerging technology such as that leveraged by Boson Protocol, we have a real chance to breathe new life into the industry. dCommerce, paired with the iGaming sector, puts control firmly in the hands of the user, allowing greater fairness and accessibility in the space. This partnership signifies an innovation that will revolutionise the way we interact with the gaming space by enabling players to purchase real-world items in game without the requirement of conversion to fiat, making cryptocurrencies just as usable in the real world as they are in our favourite virtual spaces.”

Boson Protocol is a web 3.0 primitive that acts as the foundational infrastructure to connect smart contracts with real-world commerce and its data to power the decentralized autonomous commerce revolution. Through NFT vouchers, Boson Protocol allows for future trade commitments to be tokenized, enabling enterprises, organisations, and customers to bridge the divide between digital decentralized technologies and the transfer and trade of physical goods.

This is the latest in a slew of high-profile announcements for Boson, who last month  successfully concluded its SAFT (Simple Agreement for Future Tokens) Round, having raised an additional $3 million USD in investment, as well as announcing the creation of 15 new roles, and partnerships with companies including Lead Wallet, Gather Network, and Orion Protocol.

Latest News

ECA and AGEM applaud creation of Association Assembly at ICE Barcelona

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ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
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The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.

Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.

Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.

“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”

Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”

January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.

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Industry Awards

Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards

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Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.

Award Recognition

The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.

The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask

Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.

Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.

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Latest News

CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES

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The CONCEPT cabinet line has been designed to maximize space in casinos, adapting to any configuration. Its efficient design allows for different bank arrangements, making the most of the available area. This gives operators greater flexibility in organizing their gaming floor.

Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.

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