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Rootz partners with CashtoCode for cash payments and new customer traffic
Cash deposit service acting as unique affiliate channel for iGaming operator
CashtoCode, the instant cash payment service for online merchants, today announced a new partnership with Rootz, one of the world’s fastest growing iGaming operators. CashtoCode is now available to users as an instant payment option across all of Rootz brands including Wildz, Caxino, and Wheelz. CashtoCode enables users to make cash deposits into their Rootz accounts across 150,000 retail locations in Europe, including many of Rootz’s core markets such as Germany and Austria.
As well as being a simple and secure cash deposit option for customers, CashtoCode appealed to Rootz as a unique affiliate channel. With high street betting shops shut, many customers who prefer cash payments have searched for iGaming cash deposit options and discovered CashtoCode. CashtoCode has grown significantly during this time, pushing a lot of traffic and new first-time depositors towards its iGaming operators.
Security was also an important consideration for Rootz. CashtoCode has a highly controlled, closed loop cash deposit mechanism. The service is designed to eliminate fraud and money laundering concerns – since its cash deposit codes can only be redeemed by customers verified by the merchant, ID’d at the point of sale, and cannot be transferred between individuals.
“We are a unique facilitator in the iGaming space, helping operators reach a significant market sector of customers who prefer cash for privacy, security and self-control reasons,” said CashtoCode CEO, Jens Bader. “In years gone by, customers would choose their favourite iGaming brand first, but their payment method would be an afterthought at best. Now we’re seeing a growing segment of customers who pick their payment option first, knowing that they want to pay in cash or use a specific app, before selecting a partnered iGaming operator. For CashtoCode, this trend has been expedited by the pandemic and closure of high street betting shops. Cash deposits are the most natural route from land-based gambling to online, and we’re proving to operators that cash can be just as secure and transparent as digital payment products.”
“Rootz is known for its innovation and for offering an unrivalled user experience,” said Tony Kjaldstrom, COO at Rootz. “We listen to our customers and always try to give them what they want, whether that means new games, new services or new payment options. During the last 12 months, the demand for cash deposits has soared, and we are delighted to partner with CashtoCode to service these players. From day one, CashtoCode offered the simplicity, security and customisation we needed from a payment partner.”
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FullCircl Hits Milestone 1 Million Vulnerability Checks During Safer Gambling Week
FullCircl, the single identity verification platform helping gambling operators grow faster with compliance solved, has announced that its Financial Vulnerability Solution – launched in August in alignment with the UK Gambling Commission’s new regulatory requirements – has delivered more than 1 million light-touch vulnerability checks on behalf of the some of the UK’s leading gambling operators. This milestone achievement importantly coincides with Safer Gambling Week in the UK, and heightened awareness for gambling operators to do more to protect customers from harm.
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Play’n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit
Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier.
Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds. These Wilds can be activated in both the base game and Free Spins: offering players more opportunities to score big wins. Each location brings a unique challenge, rewarding intrepid explorers with treasure beyond their wildest dreams.
The slot’s defining mechanics include the fusion of three distinct Wilds: Sticky Wilds lock in place to trigger Re-Spins, Expanding Wilds stretch across the reels for more winning potential, and Multiplier Wilds offer up to x8 win boosts. By combining these features, Wildest Gambit crafts a multi-layered adventure, reflecting Play’n GO’s commitment to delivering immersive experiences and engaging narratives.
Fans of the series will notice nods to earlier titles like Rich Wilde and the Tome of Insanity (2024) and Gerard’s Gambit (2023). Equally, fans of the Play’n GO classic Rich Wilde and the Book of Dead (2016) and Pilgrim of Dead (2023) may find the game mechanically similar with the presence of Expanding Symbols.
However, Wildest Gambit pushes the adventure to new heights with its family-focused narrative and inventive Wild combinations, creating a fresh yet familiar experience. Players looking for excitement, exploration, and engaging gameplay will find it all here.
Games Ambassador at Play’n GO, Magnus Wallentin, said: “Wildest Gambit is a standout title in our Wilde saga. By combining three Wild features across various locations, we’ve given players new layers of gameplay and greater win potential.”
With its stunning visuals, engaging features, and the legendary Wilde family leading the charge, Wildest Gambit promises an unforgettable journey. Prepare to explore new horizons with every spin!
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SavageTech launches SKINS to power up igaming brands’ sponsorship deals
SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.
SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.
Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.
SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.
SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.
Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.
Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.
“Imagine your audience playing as real football stars or beloved characters. Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.
“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.
“SavageTech has been built to tackle a growing problem facing many igaming companies in that Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”
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