eSports
HyperX Becomes Official Peripheral Partner of Red Bull Racing Esports Team

HyperX, the gaming division of Kingston Technology Company, has become the Official Peripheral Partner of the Red Bull Racing Esports team.
As per the deal, Red Bull Racing Esports will have access to HyperX’s market-leading gaming mice and keyboards and award-winning Cloud headsets for training and competitions. Also, HyperX branding will be featured on the team kit and in-game livery of the team cars.
“Red Bull has been a longstanding partner of HyperX, whether running LIVE arena tournaments or competitions, so it was a natural progression to expand our partnership to include sponsorship of the Red Bull Racing Esports team. We also see a lot of synergy between our brands as Red Bull ‘gives wings’ to people and ideas. HyperX is driven by passion to shape the culture of gaming and empower each individual to achieve their best,” Paul Leaman, vice president of HyperX EMEA, said.
“We are incredibly proud of the growth and success of our esports team, which is in turn enabling us to partner with other market leaders in this space. Competing in such a wide variety of sim racing series relies on maintaining absolute focus and concentration during training and competition. Our drivers process a huge volume of audio and visual information incredibly quickly and need to react in an instant without distraction. Having the right peripherals is crucial and our new partnership with HyperX will enhance the audio experience and competitiveness of our sim racers,” Oliver Hughes, chief marketing officer of Red Bull Racing Honda, said.
-
Asia6 days ago
Jetapult-backed UMX Studios launches DriftX, a mobile car racing game
-
Asia6 days ago
FOMO7 Expands Platform with 46 New Indian Lottery Games
-
Latest News7 days ago
Salsa Technology brings FORMULA-BET to BiS SiGMA Americas and reinforces its Brazilian essence
-
Cryptocurrency5 days ago
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
-
Compliance Updates6 days ago
UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers
-
Latest News5 days ago
Week 13/2025 slot games releases
-
Compliance Updates6 days ago
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres
-
Industry Awards6 days ago
Atlaslive Recognized as the Rising Star in Sports Betting Technology in CEE Region at Prague Gaming Tech Awards 2025