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Gambling in the USA

Gaming Americas Weekly Roundup – March 15-21

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Welcome to our weekly roundup of American gambling news again! It was again an eventful week in the USA, despite the still-active virus attack.

Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and compliance updates. Read on and get updated.

Latest News

Konami Gaming’s DIMENSION 49J video slot cabinet and All Aboard video slot series have got nominated in three separate categories in the Annual EKG Slot Awards by Eilers & Krejcik Gaming. DIMENSION 49J has been nominated for Top Performing NEW Cabinet, while All Aboard has been nominated for Top Performing NEW Premium Game and Top Performing Proprietary Branded Game.

Caesars Entertainment has announced a $32.5 million expansion to its Indiana Grand Racing & Casino. Construction is set to start on April 1 and the project is expected to be completed by the end of the year. The expansion is expected to create more than 100 new casino jobs. Currently, Indiana Grand has about 100,000 square feet of gaming space. The 25,000-square-foot expansion will provide space for 100 new slot machines and 25 additional gaming tables.

NASCAR partner WynnBET, the digital gaming division of Wynn Resorts, has launched the WynnBET mobile app in the Commonwealth of Virginia in conjunction with being awarded an online sports betting permit in the state. With the recent announcement from the Virginia Lottery, WynnBET is now a legal gaming operator in the Commonwealth of Virginia, and the WynnBET mobile app has been launched for sports betting enthusiasts to register and use throughout the state. Players who are 21 years of age or older can now download the app on Apple or Android devices with a $500 risk-free bet.

Inspired Entertainment has generated total revenue of $71.7m and adjusted EBITDA of $34.9m in the fourth quarter of 2020. These results include a payment from a UK LBO customer related to the company’s contractual revenue share of their value-added tax rebate, which positively impacted revenue by $32.5m and adjusted EBITDA by $31.7 million (in conjunction with third party fees).

Gross gambling revenues at MGM Springfield rose in February to $16.89 million, up from $14.5 million in January. But gross gambling revenue at the downtown casino still lags pre-pandemic figures in a pattern that holds true elsewhere and reflects the hospitality industry’s continued efforts to rebound from COVID-19 and the shutdowns necessary to prevent its spread.

Partnerships

Sportsbet.io has signed a two-year sponsorship agreement with Copa do Brasil. The agreement involves collaboration between the two brands, visibility on signs (LEDs and static), panels and rugs on the lawn, in addition to the traditional backdrops and materials in digital media. According to Justin Le Brocque, Head of Marketing at Sportsbet.io, this association with the national tournament is more of a connection with the Brazilian fan and a reason for pride for the company.

Pragmatic Play, a leading content provider to the gaming industry, has extended its presence in South America through its new partnership with Grupo Cordialito in Venezuela. The operator, one of the largest in the South American nation, will soon gain access to the supplier’s complete collection of Slots, including its latest titles, such as Eye of the Storm and Joker King, as well as its leading Live Casino products and the Virtual Sports offering.

FanDuel Group has announced a new multi-year partnership with two-time NBA champion and Inside the NBA analyst Kenny “The Jet” Smith. This new partnership designates FanDuel as the exclusive sports betting and daily fantasy provider for Kenny Smith. Additionally, Smith will appear in FanDuel advertising and TNT promotions featuring FanDuel’s free-to-play contests. Smith will also provide unique content for FanDuel Group’s social media channels.

Dignitas and HyperX have renewed and extended their partnership. The renewed partnership is the continuation of HyperX and Dignitas’ relationship that dates back to 2013. HyperX will continue to be the official peripheral partner of Dignitas. Through the partnership, HyperX and Dignitas will collaborate on exciting new content for Dignitas’ die-hard esports fans. HyperX Cloud Comms, a new and recurring content series, will bring Dignitas fans closer than ever before to their favourite players.

Kindred Group has teamed up with Gamban to offer Unibet customers in the US the ability to block online gambling sites across devices. Kindred has a long-standing cooperation with Gamban since 2017 across Europe and Australia. Gamban’s gambling blocking software works as an online gambling self-exclusion tool, preventing access to any online gambling site on individual devices.

Scientific Games Corporation has announced that its instant scratch games are coming to the Idaho Lottery. Scientific Games will design and manufacture Idaho Lottery scratch games under a new two-year contract, which begins in March 2021 and may be extended by the lottery for up to six additional years.

New Appointment

Everi Holdings has appointed Kate C. Lowenhar-Fisher as Executive Vice President, Chief Legal Officer – General Counsel, and Corporate Secretary, effective 22 March 2021, subject to customary regulatory approvals. She will have responsibility for the Company’s legal and regulatory compliance affairs and will report to Everi’s Chief Executive Officer, Michael Rumbolz.

Compliance Updates

Nuvei Corporation has announced that its wholly-owned subsidiary Nuvei Technologies (Nuvei) has been approved to support the sports betting industry in Virginia. The Virginia Lottery has issued a sports betting vendor registration to Nuvei in accordance with the state’s sports betting regulation. The Company can now offer its innovative payment technology and industry expertise to provide an optimised payment experience and increased revenue opportunities for licensed gaming operators across the State.

Golden Nugget Online Gaming Inc. has announced that it has received a temporary permit to commence online sports wagering in the State of Virginia.

Gambling in the USA

Happening next week, the Gaming Americas Q1 Meetup (26 January, 2022)

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The Gaming Americas Quarterly Meetups have proved to be of huge success for the gaming and gambling industry in North and Latin America, and the #hipthers are excited to send you a reminder that the Q1 Meetup of 2022 is taking place next week on 26 January.

Launched in 2021, the quarterly meetups are designed to keep you up-to-date with what is fresh in the North and Latin American gambling industry.

The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.

All meetups offer the opportunity to network online in special break-out sessions, but also join a round table discussion which answers all burning questions of the industry at a certain point in time during the year. All this is done in a safe, virtual environment.

You can register here for free to receive updates about the speaker lineup and agenda.

As mentioned above, the first virtual quarterly meetup will take place next week on Wednesday, 26 January, and here is the lineup of discussions you can join via ZOOM, WireUp, HIPTHER TV, or YouTube:

Times are EST – (GMT -5) New York Time

  • 9:30 AM – 10:30 AM – Is the LatAm market emerging or maturing (11:30 – 12:30 – Buenos Aires Time)
  • 10:30 AM – 11:30 AM – Is responsible gambling being sufficiently prioritized in the US market?
  • 11:30 AM – 12:00 PM – Fireside chat: Applying different tactics to reaching bettors in North America and Europe
  • 12:00 PM – 1:00 PM – US Legislation Round-up
  • 1:00 PM – 1:45 PM – The Canadian Gaming Industry Updates with Chantal Cipriano
  • 1:45 PM – 2:15 PM – Fireside Chat: SeventySix Capital welcomes new guest
  • 2:15 PM – 3:00 PM – Crypto Catchup with Segev LLP

Among the confirmed experts who are taking part in the discussions you can find:

  • Brianne Doura-Schawohl – Founder and CEO, Doura-Schawohl Consulting LLC
  • Victoria Reed – Co-Founder at Better Change
  • Jenny Lu – General Manager North America of OtherLevels
  • Charmaine Hogan – Head of Regulatory Affairs at Playtech
  • Chantal Cipriano – Vice President of Legal, Compliance & People with PointsBet Canada
  • Gabriel Szlaifsztein – General Manager LATAM at Continent 8 Technologies
  • David Mann – Chief Commercial Officer at Swintt
  • David Charnock – Business Development Executive at FSB
  • Andrea Rossi – Commercial Director Southern Europe & LatAm at Betsson Group
  • David Plumi – Regional Managing Director Latam & Spain at PressEnter Group
  • Tony Ure – Head of e-Gaming, Isle of Man Digital Executive Agency, Department for Enterprise
  • Victor Pronk – Chief Commercial Officer (CCO) at Incentive Game
  • Allan Petrilli – VP of Sales & Growth at Intelitics
  • Hugo Vint – Business Development and Growth for OtherLevels in Europe
  • Brandt Iden – Head of Government Affairs, US for Sportradar US
  • Martin Lycka – SVP for American Regulatory Affairs and Responsible Gambling, Entain
  • Christopher Hebert – Gaming Division Director, Louisiana Attorney Generals Office
  • William J. Pascrell, III, Esq – Partner at Princeton Public Affairs Group, Inc.
  • Ty Jackson – Sports Tech Investor at SeventySix Capital
  • Ron Segev – Founding Partner of Segev LLP

You can register here for free to receive updates about the speaker lineup, agenda, and all upcoming meetup-related information, including recordings.

Hipther Agency is the parent brand of European Gaming, PICANTE, WireUp Zone, and Gaming Americas, eSports Connect, the HIPTHER news app, and the WireUp networking app (in testing phase) found on the Play Store.

To receive constant updates from Hipther Agency and conference agenda updates, subscribe here: http://eepurl.com/hfyZxf

For sponsorship/speaking inquiries, make sure to reach out to Andrada Marginean (B2B Sales Manager at Hipther Agency) at [email protected]

For media-related inquiries, please contact Alexandru Marginean (Marketing Specialist at Hipther Agency) at [email protected]

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Gambling in the USA

Gaming Americas Weekly Roundup – January 10-16

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new acquisitions. Read on and get updated.

Latest News

The wait for mobile sports betting to arrive in New York is officially over. After being named one of the first operators to receive a license for mobile sports wagering operations in the state, Caesars Entertainment made history with its online and mobile sports betting app, Caesars Sportsbook, accepting its first sports wagers in the Empire State.

MGM Rewards is the revamped loyalty rewards programme that MGM Resorts is set to launch on February 1. The “reimagined” programme offers new ways to earn for both gaming and non-gaming spend, plus enhanced guest experiences.

Caleta Gaming has announced that its full game portfolio is online at Foliatti Casino, the first online casino from Mexican Group Foliatti. Video bingos, video slots, kenos, lottos and scratch cards provided by Caleta are already available to Foliatti Casino players.

JCM Global has installed its core product suite at Penn National Gaming’s new Hollywood Casino Morgantown. The $110m Pennsylvania property opened in December 2021, with JCM having installed its product suite – which includes its iVIZION bill validator, GEN5 Thermal Printer and ICB Intelligent Cash Box system – in all 750 games on the casino floor.

Aristocrat Gaming’s Neptune Canopy is now live on casino floors and has made its eastern US debut at Mohegan Sun. Aristocrat’s Neptune Canopy cabinet is a landmark in casino game play. When placed back-to-back, two games create a connected canopy for a sweeping gaming experience unlike any other.

PayNearMe has announced that it has been granted approval by the New York Gaming Commission to provide its MoneyLine platform to licensed operators across the state.

Partnerships

PointsBet Canada has joined the NHL Alumni Association as their exclusive sports betting partner in Canada and official partner in the US.

Madison Square Garden Sports Corp has announced a multi-year marketing partnership with Socios.com, naming the all-in-one influence and rewards blockchain app for sports fans across the world an Official Partner of the New York Knicks and New York Rangers.

The PGA TOUR and FanDuel announced a three-year extension through 2024 to their content and marketing relationship designating FanDuel an Official Betting Operator of the PGA TOUR.

BestOdds.com, a leading sports betting and education brand, has signed affiliate-partnership agreements with Caesars and FanDuel, two of the major US online sports betting operators licensed in New York.

International Game Technology has signed a strategic sports betting agreement with Meruelo Gaming, an affiliate of the SAHARA Las Vegas and Grand Sierra Resort in Reno, Nev., and the Arizona Coyotes.

The New York Gaming Commission has officially legalised the operation of sports betting platforms in the state. The Game Day, an affiliate partner to the major sportsbook operators, has secured partnerships with the four sportsbooks and has begun to market NY-specific promotions and offerings to in-state gamblers and bettors.

New Acquisition

Eilers & Krejcik Gaming has acquired assets of Fantini Research, including its gaming news publications and virtual trade show business. Fantini Research will continue to operate under the Fantini Research brand and will be a separate division of Eilers & Krejcik Gaming.

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Compliance Updates

New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona

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New horizons in the world of mobile: WakeApp agency received a license to promote gambling in the state of Arizona
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The mobile marketing agency WakeApp, which is a guide to the world of mobile, has received another license to promote products in the igaming and sports betting verticals from the Arizona Department of Gaming. This means that from now on, licensed clients of the company can use the services of the agency and get hundreds of thousands of new players in this state.

WakeApp is actively expanding its presence in promising countries and opening up new opportunities to promote products in their territories.

In the state of Arizona, the sports betting vertical was fully legalized only in September 2021.

According to the Arizona Department of Gaming, in the first 2 months after the legalization of betting in this state, players made more than $777 million in bets, most of which were made using mobile devices. This is almost double the previous record in Virginia, where more than $324 million in bets were made in the first 2 months after legalization.

“Right now is a great time to master this market! Structural advantages and unparalleled player enthusiasm will enable advertisers to make the most of the existing acquisition opportunity in the new region.” – CBDO Nikolay Belikov.

Already, the agency has received applications from regular advertisers for promotion in the state of Arizona and is actively preparing to launch new advertising campaigns.

Note: WakeApp is an international project and has been on the market for 7 years, it is also a leader in the development and promotion of gaming and non-gaming mobile applications in the e-com, video streaming, food delivery, sport, utilities, and finance verticals. Earlier in 2021, WakeApp was ranked in 5 categories in the 13th AppsFlyer Performance Index XIII. WakeApp has positioned itself amongst major international competitors such as Search Ads, Google Ads, Facebook Ads, TikTok and others, and also became the only agency represented in the ranking.

 

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