Latest News
Kindred Group share how their exceptional team helped them have a brilliant year
Unibet owners, the Kindred Group, have thanked their teams all around the world as they have outlined why they have had an excellent year, despite it having been rather challenging at times.
Indeed, they shared that whilst teamwork was an important factor and the reason as to why they were able to be as successful as they were, they were also able to continue to meet and exceed the ambitious objectives that they had set out for themselves as a group, whilst also sharing how they had managed to achieve what they did over the course of the financial year.
Here is a rundown of what their company statement mentioned and how it impacted the Kindred Group as a whole:
Continued development in the US Market
Of course, the US iGaming market represents one of the biggest opportunities for businesses within the industry and sector, something that the Kindred Group were keen to explore and establish themselves in as soon as they physically could.
Having seen their operations in the US market start back in 2019 with business in New Jersey and Pennsylvania, the Kindred Group saw that they had managed to grow at rates that they deemed acceptable, with a 4.2% market share in Pennsylvania already having been acquired in their first full year, whilst New Jersey continued to grow at a steady rate.
In 2020, they launched their Unibet Indiana operation, whilst 2021 saw them announce a partnership that would help them to enter the western markets of the US, with market access in California and Arizona being agreed, with the first port of call to build a loyal and stable customer base to help them achieve the results they desire.
The Kindred Group remains focused on continuing to expand in the US market by focusing on specific states that will allow them to be successful, with plans to launch in Illinois and Iowa with partnerships with Penn National Gaming and Caesars Entertainment, respectively.
Teamwork
As mentioned, the Kindred Group were of the opinion that the main reason for being able to achieve everything they had set out to do so was down to the foundations that their team had placed.
The team of employees that the group has worked hard to keep their focus on their customers and the business as a whole by adapting the way that they worked, whilst also adjusting the cost base in a way they deemed would have been “impossible” a year ago.
Continued market share gains
As already highlighted, market share in the US market had continued to grow, however the Kindred Group also revealed that they had positive market share growth in other markets, as well.
Improved results were found in Sweden after they adapted their business, whilst Australia continues to show large forms of growth as they continue to go from “strength to strength” in that market as activity continues to grow.
What can be expected in the future for the Kindred Group?
It would seem that the future is already really bright for the Kindred Group, as they have outlined that there are a number of different factors that they may look to follow and exploit further to ensure they keep growing and solidify their place as a market leader in various locations.
One such way that they may do this is by looking to accelerate the changes that they make to their company structure, as it is evident that online casinos are the way forward, with the company now of the belief that this could be the way forward for bettors in the future.
Further changes expected include conforming to locally regulated markets despite the continued uncertainties that these may prevent in the short-term, whilst also continuing to review their strategic direction and working hard to reach their ambitious goal of obtaining zero revenue from harmful gambling in 2023, as they look to make gambling a safer experience for everyone.
Latest News
7-Eleven selects Jackpot.com as their official lottery partner
Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.
Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts
Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.
As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.
“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”
By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.
Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.
To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.
eSports
The World Esports Summit 2024 Is Here!
The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.
This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the
Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.
The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:
- (R)Evolution in Esports
- East Meets West
- Esports Integrity: The Role of Referees
- The Rise of International Esports Competitions
- (In Korean) Korea’s Secret Sauce etc.
Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.
These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.
Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.
Registration for the World Esports Summit is free and open to all interested attendees.
To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration
See you in Busan!
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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