Kindred Group share how their exceptional team helped them have a brilliant year

Unibet owners, the Kindred Group, have thanked their teams all around the world as they have outlined why they have had an excellent year, despite it having been rather challenging at times.

Indeed, they shared that whilst teamwork was an important factor and the reason as to why they were able to be as successful as they were, they were also able to continue to meet and exceed the ambitious objectives that they had set out for themselves as a group, whilst also sharing how they had managed to achieve what they did over the course of the financial year.

Here is a rundown of what their company statement mentioned and how it impacted the Kindred Group as a whole:

Continued development in the US Market

Of course, the US iGaming market represents one of the biggest opportunities for businesses within the industry and sector, something that the Kindred Group were keen to explore and establish themselves in as soon as they physically could.

Having seen their operations in the US market start back in 2019 with business in New Jersey and Pennsylvania, the Kindred Group saw that they had managed to grow at rates that they deemed acceptable, with a 4.2% market share in Pennsylvania already having been acquired in their first full year, whilst New Jersey continued to grow at a steady rate.

In 2020, they launched their Unibet Indiana operation, whilst 2021 saw them announce a partnership that would help them to enter the western markets of the US, with market access in California and Arizona being agreed, with the first port of call to build a loyal and stable customer base to help them achieve the results they desire.

The Kindred Group remains focused on continuing to expand in the US market by focusing on specific states that will allow them to be successful, with plans to launch in Illinois and Iowa with partnerships with Penn National Gaming and Caesars Entertainment, respectively.

Teamwork

As mentioned, the Kindred Group were of the opinion that the main reason for being able to achieve everything they had set out to do so was down to the foundations that their team had placed.

The team of employees that the group has worked hard to keep their focus on their customers and the business as a whole by adapting the way that they worked, whilst also adjusting the cost base in a way they deemed would have been “impossible” a year ago.

Continued market share gains

As already highlighted, market share in the US market had continued to grow, however the Kindred Group also revealed that they had positive market share growth in other markets, as well.

Improved results were found in Sweden after they adapted their business, whilst Australia continues to show large forms of growth as they continue to go from “strength to strength” in that market as activity continues to grow.

What can be expected in the future for the Kindred Group?

It would seem that the future is already really bright for the Kindred Group, as they have outlined that there are a number of different factors that they may look to follow and exploit further to ensure they keep growing and solidify their place as a market leader in various locations.

One such way that they may do this is by looking to accelerate the changes that they make to their company structure, as it is evident that online casinos are the way forward, with the company now of the belief that this could be the way forward for bettors in the future.

Further changes expected include conforming to locally regulated markets despite the continued uncertainties that these may prevent in the short-term, whilst also continuing to review their strategic direction and working hard to reach their ambitious goal of obtaining zero revenue from harmful gambling in 2023, as they look to make gambling a safer experience for everyone.