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Guild Esports Launches The Guild Academy

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Guild Esports Launches The Guild Academy
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The Guild Academy is the most comprehensive and innovative in the industry, developing the esports stars of tomorrow

Guild Esports today announces the opening of the Guild Academy – the world’s most comprehensive and innovative esports online academy.

The online academy will welcome budding players aged 11+, and provide a range of resources designed to nurture their learning and life skills, as well as gaming abilities. The Guild Academy will provide all players of any ability individualised support and personalised challenges.

Academy members will be able to access detailed training programmes, designed to improve specific areas of play. They will also be able to test their skills in tournaments, and have gameplay performance analysed by Guild’s team of experts. 

For beginner and intermediate players, Guild will offer peer-to-peer coaching and advice, whereby players are able to record specific areas of gameplay which can then be reviewed by more experienced players and feedback and advice given.

Guild’s vision is to use its unique academy structure to find the next generation of talent within esports by scouting players showing the most potential. These players will be offered live player development, greater 1-2-1 support, and invitations to bootcamps to participate in local area network (LAN) tournaments. This is part of Guild Esports’ path to pro strategy – using its in-house talent scouts to recruit the next generation of players.

The Academy is launching first with Fortnite & Rocket League specific training, with more esports to follow in the next six months, including FIFA and Valorant. The Guild Academy online platform is the first step in creating an esports talent pipeline based on the traditional sporting model. 

The mission at the heart of the academy is to ensure all players leave having acquired new skills, both in gaming and life, regardless of whether they turn professional. Guild’s priority is to put the person first, the player second. The academy will take the personal development of each player beyond gaming – with its industry-leading team delivering masterclasses designed to both improve learning, and provide knowledge and skills to succeed in later life. 

Guild understands the importance of taking parents on the journey with their ambitious gamer children. As part of the online academy, there will be a dedicated Parents Centre, keeping them involved and informed about careers in esports. Robust policies will be in place to ensure a safe and friendly environment, and players will need the appropriate parental consent to join the academy, depending on local data protection laws. 

Outside of esport-specific coaching, The Guild Academy offers a holistic approach to player development where the focus will be on building good habits through better nutrition, work-life balance and much more. The first activation will be alongside Guild’s main partner, and official Academy partner, Subway. Working together to develop a fully integrated programme to the Guild Academy which will provide opportunities and education to the membership—ranging from from career opportunities to health and wellbeing leaning on Subway’s values of empowering people to make better choices.

New players will be able to sign up to a 30-day free trial – access to The Guild Academy will be £4.99, or local currency equivalent, per month after this period.

Carleton Curtis, Executive Chairman at Guild Esports, said: “Over the last year, people have recognised us for building some of the most talented rosters in esports. The Guild Academy represents our vision for the future. The academy will contain the most comprehensive training platform in esports, with individualised support and tailored training programmes provided to develop the esports stars of tomorrow. Ingrained in all aspects of the academy will be our culture of excellence, and our priority is nurturing aspiring gamers to develop in all areas of their life. We’re thrilled to launch, and help to push the industry forward.”

Joe Sutton, Director of Academy at Guild Esports added, “We’re very proud to have created such a special and unique academy. The level of training and development resources we have on offer to players of all abilities, is what sets the Guild Academy apart. We’ll be working to provide each player the tools to reach their gaming potential, whilst also setting them up with life skills for the future. This is just the beginning, and we’re excited for the future of the academy.”

eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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WEC24 Complete: Indonesia Crowned Overall Champion!

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WEC24 Complete: Indonesia Crowned Overall Champion! Busan, South Korea (November 20, 2024) – After nine days of exciting competition, the 16th World Esports Championship (WEC24) has come to a conclusion.

From epic plays to unforgettable moments, the championship closed out with the Dota 2 and MLBB Women’s finals. The ultimate victory and the biggest moment of the night belonged to Indonesia, as they won their second title as the WEC24 Overall Champions.

This prestigious trophy is awarded to the nation that excels across all of the game titles. Turkey secured one gold and one bronze medal also, however, Indonesia’s consistency and performance across the other game titles gave them the edge to secure their victory. Congratulations to Indonesia for this remarkable achievement!

WEC24 started on November 11 at the spectacular SEF Arena in Riyadh, bringing together athletes from around the world to compete across six tournaments: PUBG MOBILE, CS2 (Women’s and Open), Mobile Legends: Bang Bang (Open and Women’s), and Dota 2. Each competition delivered its special charm, giving us new champions and a WEC to remember.

Medalists:

PUBG MOBILE:

  1. Turkey
  2. Ukraine
  3. Brazil

CS2 Women’s:

  1. Poland
  2. France
  3. Portugal

CS2 Open:

  1. Romania
  2. Portugal
  3. Serbia

MLBB Open:

  1. Malaysia
  2. Philippines
  3. Indonesia

MLBB Women’s:

  1. Indonesia
  2. Cambodia
  3. Egypt

Dota 2:

  1. Greece
  2. Sweden
  3. Turkey

This year’s WEC broke records and set new milestones: the largest CS2 Women’s tournament with a $160,000 prize pool, the debut of the MLBB Women’s category, and a marathon Dota 2 bronze match that won’t be forgotten. Over 480 athletes gave it their all, leaving behind moments that will define the Esports scene for years.

As WEC24 comes to an end, we are thankful to every athlete, national federation, fan, and Esports enthusiast who traveled with us on the Road to Riyadh.

GG once again to Indonesia, our WEC24 Overall Champion! Thank you, Riyadh, for hosting an unforgettable championship. Until next time, see you on the next World Esports Championship journey!

 

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