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Guild launches new creative services arm ‘Guild Studios’

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Guild launches new creative services arm ‘Guild Studios’
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Guild Esports, the esports teams organisation co-owned by David Beckham, today announces the launch of Guild Studios, the Company’s new production and creative services division, delivering innovative campaign-led solutions for brands and media owners looking to connect with esports, gaming, Gen-Z and Gen-Alpha audiences.

Guild Studios sells end-to-end creative services, production and consultation in esports marketing directly to brands, agencies and media owners. Studios’ launch enables Guild to monetise its vast in-house expertise in esports by supporting brand owners and sponsors with esports and gaming marketing solutions that resonate with the young audiences Guild engages with every day.

This campaign-led approach is independent from the selling of branding rights to Guild assets or IP, providing limitless opportunities for Guild to champion new and creative forms of engagement. Guild’s state-of-the-art physical facility in Shoreditch, housing a dedicated content and editing suite and streaming rooms, as well as its connection to the UK gaming community through its leading Academy, College and world-renowned professional teams, make Guild Studios uniquely positioned to become the premier agency to consult and execute gaming and esports briefs for brands across the board.

Guild Studios’ campaigns are intended to connect with younger audiences more effectively than traditional advertising. 94% of Gen-Alpha – anyone born after 2010 – consider themselves gaming enthusiasts, and Gen-Z consumers are increasingly engaging with gaming IP outside of playing video games; 53% of the time Gen-Z consumers spend engaging with gaming IP is in other ways than playing, such as watching tournaments or content creators.

This new revenue stream for the Company launches with secured campaigns and projects with major brands including Samsung Mobile, that have generated a combined six-figure revenue for the Company.

Guild Studios partnered with Samsung to support the launch of the Samsung Galaxy S23 at Westfield White City on 16 and 17 February 2023, where Guild created an influencer talent-led event, followed by a ‘Roll-Up’ Mobile Esports day on 25 February to showcase the powerful gaming capabilities of the Galaxy S23.

This is the third time Guild has partnered with Samsung: Samsung Display has been Guild’s Official Display partner since June 2021 and Samsung TV/AV division has been Guild’s Official TV partner for the UK and Ireland since June 2022.

Jasmine Skee, CEO of Guild Esports, commented: “Creating new revenue streams and generating value for investors are the Company’s key objectives for 2023. Guild Studios enables us to monetise our vast in-house expertise in esports by supporting brand owners and sponsors with innovative campaigns, branded content and advertising to a range of companies looking to grow their engagement.

“We were delighted to work with Samsung for the launch of the new Galaxy S23. This is the third time they have partnered with us since becoming a major sponsor in June 2021, highlighting the strength of our value proposition and ability to engage with otherwise hard-to-reach Gen-Z and Gen-Alpha consumers.’’

Nick Westwood, Senior Vice-President of Creative and Strategy at Guild, said: “If there is one thing that young people have in common, it is that they play games. At a time when brands are pushing to reach future purchasers in youth demographics, gaming is the one entertainment sector they can guarantee resonance. Guild Studios has been created to provide our expertise, audience and growing delivery team to brands and media owners. Our unique position as a rights holder, network and producer means we can deliver direct results. The market opportunity has been proven by the major brands and six figure revenues we have already brought in since beginning this sales process in mid-January.”

eSports

North Star Network acquires Um Dois Esportes

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North Star Network are delighted to announce the acquisition of umdoisesportes.com.br, which becomes the latest addition to NSN’s global sports media portfolio.

Born from the GRPCOM merger of the editorial teams of Gazeta Do Povo and Tribuna do Paraná in 2020, Um Dois Esportes provides in-depth sports coverage and analysis for the Brazilian state of Paraná and beyond.

North Star Network co-founder Julien Josset said: “Thank you to the team at GRPCOM for their faith in us to take the brand forward. Um Dois Esportes is an established and renowned site in Paraná State, and we’re excited about the challenge of developing this asset.”

“We’re happy to maintain the collaboration with the existing editorial team, and look forward to working with them, bringing our unique NSN approach, to take UDE forward.” NSN’s signing of Um Dois Esportes is the media house’s fourth acquisition of 2024, following the recent deals to purchase UK-based SportsMole and MrFixitsTips, as well as Chilean site AlAireLibre, which was announced in March.

The latest addition to the North Star media portfolio joins existing assets including Top Mercato, Afrik-Foot, and Vringe. The Paris-based company already oversees a significant Brazilian operation, delivering over 6 million sessions per month, from the likes of Trivela, Premier League Brasil and Lakers Brasil.

NSN will retain Curitiba-based journalists from the Um Dois Esportes legacy team to maintain the asset’s unique tone and popular coverage of the Paraná sports scene across site and social.

“We were surprised by the interest, and initially had no intention of selling Um Dois, but as the conversations evolved, we realised this was a serious group with good intentions,” said GRPCOM Director Rafael Mello. “We were very happy to see our project being valued by a large international group and going global, demonstrating the quality of the content we produced.”

“We’re also proud that North Star inherited our journalists, who are truly responsible for the success of the product we offer readers every day.”

 

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GIANTX Promotes LVP Superliga Toplaner Th3Antonio to the League of Legends EMEA Championship Roster

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Today, GIANTX is excited to announce an update to its LEC competitive roster. Antonio”Th3Antonio” Espinosa Bejarano is recognised as one of the most successful LVP Superliga players in the history of GIANTX, and he has now reached a pivotal moment in his career to compete in the League of Legends EMEA Championship (LEC).

The LEC is the most important League of Legends competition in Europe and one of the most relevant in the international esports scene. The Barcelona-born ‘toplaner’ will be part of the lineup kicking off the LEC Summer split season in Berlin, which starts in June. As the community quotes; ‘Th3LEC’ is finally a reality.

Commenting on his new role, Th3Antonio said:

“This is the dream I’ve been working towards since I entered esports. I always wanted to compete at the highest level to face the best, and finally, I have this opportunity. I never stopped striving, and thanks to that and the work we’ve done together with all my teammates, we’ve achieved great things in Spain, but the LEC has always been my ultimate goal. Going to the LEC with my lifelong club, GIANTX, is a double dream. Everyone knows what GIANTX means to me”.

Sports Director at GIANTX, David Alonso, added:

“Th3Antonio deserves this opportunity, both in recognition of the level he’s at and all the work he has put in over the past few years. We are convinced of this decision and that he will give everything to succeed in the LEC. He has always been characterised by sacrificing himself for others, and lately, he has taken a step forward by leading in crucial moments, a clear sign of his maturity as a player”.

Having joined at a young age in 2017, Antonio ‘Th3Antonio’ Espinosa has become one of the most decorated players of the LVP Superliga and of GIANTX history. During his time with the team, he has won four Superliga titles, two Iberian Cups, one Copa, and has reached an EMEA Masters final, as well as other national competitions.

The decision to promote Th3Antonio reflects GIANTX’s need to implement changes following the results of the LEC Winter and Spring split seasons. In both splits, the team fell short in the first round of playoffs. The Summer split season is the main shot at Worlds for all teams, and the aim of the club was to make the necessary changes to achieve this goal. After a period of reflection and numerous trials, Th3Antonio has been chosen for the toplaner position.

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L&G esports team founded by Alona Shevtsova won the national Dragon EC Cup tournament

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Four teams competed in the tournament's final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers.
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Ukrainian esports team L&G won the Dragon EC Cup tournament, held on the 20th of April by Dragon Esports Club. Four teams competed in the tournament’s final: Lazer Cats, L&G, which received a direct invitation to the final stage, EsportsBattle, and ThunderFlash, which had open qualifiers. During the Grand Final, the L&G team competed with Lazer Cats on Mirage, Anubis, and Vertigo maps.

“This victory is a testament to the exceptional talent and commitment of our players, as well as the collective effort of our coaching staff and support personnel,” said Alona Shevtsova, founder of L&G Esports. “We are immensely proud of their accomplishments and grateful for the unwavering support of our fans.”

L&G is among the top 5 Ukrainian teams in Counter-Strike: Global Offensive. It was founded in 2021. The previous name was Leogaming, and it was created on the initiative of the famous Alona Shevtsova from the fintech sector.

The team began competing in top tournaments and almost immediately made it to the Advanced division of the ESEA League Europe competition. The team also participated in and took prizes in European tournaments such as the SCL League, WhiteBit Crypto Open, Phoenix League, and local competitions. The team players are marat2k, r0ublE, kr1vda, kL1o, OneUn1que, rji (coach).

The winners received a 50,000 UAH prize. Dragon Esports Club also prepared a 15-skin giveaway for the broadcast’s viewers.

It is worth mentioning that the L&G team created its merch items, which are available for order worldwide. To get more information about the team, visit the L&G Instagram page, Twitch, or Telegram Channel.

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