Latest News
Expekt being launched anew to offer the Nordic region´s ultimate gaming experience

In connection with LeoVegas’ completion of the acquisition of Expekt, one of northern Europe’s strongest sports betting brands in Sweden is being launched anew. The new Expekt will offer an improved gaming experience and is being launched under a new marketing concept. The investment in Expekt is part of LeoVegas’ strategic broadening of its operations towards sports betting.
Today LeoVegas is completing its acquisition of Expekt, and the brand is being launched anew. The acquisition and new launch of the brand is part of LeoVegas’ strategic broadening of its operations and stronger focus on sports betting. The new Expekt is being launched in Sweden as the first market, where customers new and old will encounter a modern sports betting brand and the ultimate sports betting experience.
“It’s incredibly exciting for us as we launch the new Expekt today,” comments Gustaf Hagman, LeoVegas’ Group CEO. “The timing couldn’t be better with the eventful years in sport that we have in front of us. By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience – both for sports betting and casino. Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”
In connection with the acquisition, Expekt has been migrated to LeoVegas’ proprietary technical platform (PAM), Rhino, to ensure a high-quality and elevated gaming experience. Following the migration of Expekt and of Royal Panda earlier in May, all of LeoVegas’ brands are now run on one and the same technical platform. This provides conditions for continued good scalability and efficiency in the organisation.
-
Central Europe5 days ago
Change of Chairmanship in the GGL Board of Directors as of 1 July 2025
-
Asia5 days ago
iQOO Becomes Official Title Sponsor for S8UL’s Historic Esports World Cup 2025 campaign
-
Central Europe5 days ago
Gaming in Germany Conference returns to Berlin November 11, 2025
-
Latest News5 days ago
Bow Miner: The Future of AI-Powered Cloud Mining is Here!
-
Eastern Europe5 days ago
Totogaming Joins Cernica Pantelimon RunFest: Not Just Present, But Fully Participating
-
Latest News5 days ago
Betsson Extends Partnership with Nordea Open – Sweden’s Premier Tennis Tournament on Clay
-
Latest News5 days ago
Atlaslive Reflects on iGB L!VE 2025: Conversations That Shape the Future of iGaming
-
Latest News5 days ago
SOFTSWISS Rolls Out Red Carpet for F1 Film – and a Tech-Fueled Vision of iGaming