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HOW AUTOMATION WORKS FOR SPORTS BETTING PROMOTIONS? THE SMARTICO METHOD

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HOW AUTOMATION WORKS FOR SPORTS BETTING PROMOTIONS? THE SMARTICO METHOD
Reading Time: 4 minutes

 

Pass it to Maradona! It was an incredibly successful football strategy in the 1980s. Sometimes, even the God apparently lent a hand to the strategy’s success!

Similarly, ‘pass it to the machine’ must be an equally fruitful marketing strategy of our times. It basically means to automate the whole customer relationship management (CRM) process.

But how do you actually pass it to the machine?

Well, here is how it works. If you are not quite well-versed with the CRM and marketing activities, first let us quickly have a run down on how the marketing process works in a betting company’s CRM division. Then we will see how it is automated with Smartico’s platform.

A word about the platform before we begin. It has three major parts:

  1. Real time marketing application
  2. Gamification tool
  3. Real time business intelligence (BI) module

 

Sportsbook Operator’s Conventional Promotional Method

The CRM division of every major Sportsbook works super efficiently to attract maximum players to punt on the games that they promote.

Let’s take a look at how the CRM division works before a major game of European football.  The CRM division sends all sorts of promotions and intimations to players in their databases.

Promotions can be in the form of any format, mainly the following:

  • Emails
  • SMS on their phones
  • Messages on their social media feeds like Facebook or Twitter timeline
  • Push notifications to the app users
  • Pop-ups on the website

The operators have to get the text needed for emails and message notifications, videos and graphics for social media promotion for each game separately and schedule their sending on appropriate timings on CRM software.

Then there are the categories of players, or buckets as they are sometimes called. For example,

  • one bucket of regular, loyal customers,
  • another comprising occasional customers,
  • yet another having only newly joined customers,
  • another bucket comprising dormant customers and so on.

For each bucket, the promotional feature has to be customized. That is, different versions of emails, social media graphics and messages are ideally required for each category of players. Some clusters of customers will also need some kind of bonuses or offers to spur them into punt for this game. So the CRM operators have to add information about such bonuses manually too.

As you can see, it involves cumbersome manual work and there is a good chance that the intended message still may not reach the right player.

Automation can make the process easy and ensure that each player receives exactly the right kind of messages and intimations.

Inside the Automation Process with Smartico

Smartico’s three-pronged software application makes life easy for CRM operators.

The operators need to get the various kinds of creatives done as previously – text, graphics, video and all that. They have to create at least one template for each mode of communication too: for email, SMS push notification, social media posts and so on.

That’s all. The software will take care of the rest.

It uses special dynamic tags to deliver the right kind of content about the right match to the right players through the right channel by leveraging the real time BI module that churns live player data.

The CRM operators can select the games from a list of upcoming games across leagues that they want to promote. The software will initiate an automated marketing campaign at a scheduled time before each match.

One of the software’s most useful features is the Campaign flow builder, which allows the operators to create the flow and order of sending various modes of communication. For example, first send emails, then push notifications or SMS, then social media promotions and and finally show a popup when the player logs in to the website or app of the sportsbook.

Each of the communication will contain two kinds of creatives:

  1. Fixed
  2. Dynamic

Fixed communication will be the text, graphics and video that are intended to persuade the players to sign in and place bets.

Dynamic communication refers to the text and graphics that provide the information that keeps on changing from match to match: such as the names of the competing teams, the league, stadium, date and time of the match and such like. If the communication offers bonuses or special offers, the text and graphics depicting the bonus or offer are also will be part of the dynamic communication.

The software will automatically populate the dynamic elements in each communication based on the real time data of player behavior data and preferences.  For this the software makes use of something called dynamic tags.

To sum up, the work flow of the operator changes as follows:

  • Create the templates of email, messages, graphics and videos
  • Choose the matches that need to be promoted
  • Select with the targeted population of customers (That is, the operator can opt for promoting Bundesliga matches just to the players who routinely bet on Bundesliga matches only)
  • Set the starting time for the campaign – how many day, weeks or even months before the match (even if matches are postponed or get cancelled for some reason, the software will alter the communication schedule accordingly)
  • Insert bonus offers, wherever needed.
  • Pick the order of communication modes through Campaign flow builder
  • Sit back and watch the results

This way, the operators can think about improving the overall quality of the marketing campaigns and look for innovations, rather than running hurriedly to tick each boxes of the communication mix.

The software saves time, delivers better results and better streamlines the operations.

So, pass it to the machine!

 

eSports

Everything you need to know ahead of ESL Pro League Season 19

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Reading Time: 3 minutes

 

The ESL Pro League (EPL) returns to St. Julian’s, Malta, for Season 19 on April 23 – May 12, 2024. The world’s biggest Counter-Strike league will see teams from around the world arrive on-site for three weeks of non-stop action, and only one team will emerge victorious as Champions.

Here is all you need to know about ESL Pro League Season 19

The 19th Season of the ESL Pro League will see the 32 best Counter-Strike teams compete for a total prize pool of $750,000, a win in the race to secure Intel® Grand Slam V, and a spot at IEM Cologne 2024. Commencing on April 23, contenders from around the globe will face off in Malta for a spot in the Playoffs. There, the six best teams will compete live in front of an intimate live audience at the InterContinental Malta on May 10 – 12, 2024.

Starting with the upcoming season, EPL will see some improvements to its schedule. While the number of teams and the tournament structure remain the same compared to recent seasons, the duration of the tournament has been adjusted to three weeks instead of five. To accommodate this change, two groups will be played simultaneously during the Group Stage, resulting in a more intense story for fans to follow.

Schedule and Format

Group Stage (April 23 – May 5):

  • Four groups of eight teams will compete in separate triple-elimination brackets
    • All matches are best-of-three
  • The top four teams from each group will advance to the Playoffs
    • Group Stage winners advance to the Quarterfinals
    • The Group Stage runner-ups advance to the Round of 12
    • The Group Stage third and fourth-place teams advance to the Round of 16

Playoffs (May 7 – 12):

  • The top sixteen teams will compete in a single-elimination bracket
    • All matches will be best-of-three, excluding the Grand Final which will be best-of-five
    • The third and fourth Quarterfinals, as well as both Semifinals and the Grand Final will be played out live on stage in front of an audience

Teams Attending

  • Astralis (Partner Team)
  • BIG (Partner Team)
  • Complexity (Partner Team)
  • ENCE (Partner Team)
  • FaZe Clan (Partner Team)
  • Fnatic (Partner Team)
  • FURIA (Partner Team)
  • G2 Esports (Partner Team)
  • HEROIC (Partner Team)
  • MOUZ (Partner Team)
  • Natus Vincere (Partner Team)
  • Ninjas in Pyjamas (Partner Team)
  • Team Liquid (Partner Team)
  • Team Vitality (Partner Team)
  • Monte (ESL Challenger Jönköping winner)
  • Virtus.pro (ESL Challenger Atlanta winner)
  • SAW (ESL World Ranking)
  • Team Falcons (ESL World Ranking)
  • GamerLegion (ESL World Ranking)
  • BetBoom Team (ESL World Ranking)
  • Eternal Fire (ESL World Ranking)
  • 3DMAX (ECL S46 Europe winner)
  • FORZE (ECL S46 Europe runner-up)
  • M80 (ECL S46 North America winner)
  • BOSS (ECL S46 North America runner-up)
  • The MongolZ (ECL S46 Asia-Pacific winner)
  • TYLOO (ECL S46 Asia-Pacific runner-up)
  • Imperial Esports (South American Qualifier winners)
  • Sharks Esports (South American Qualifier winners)
  • Pera Esports (European Conference winner)
  • Bad News Kangaroos (Oceanic Qualifier winner)
  • FlyQuest (ANZ Champs winner)

Prize Money (USD)

TOTAL $750,000
1st $170,000
2nd $80,000
3rd-4th $45,000
5th-8th $32,000
9th-12th $23,500
13th-16th $17,500
17th-20th $12,000
21st-28th $7,000
29th-32nd $3,500

Broadcast Talent

  • Hosts
    • “Tres “stunna” Saranthus
    • Freya “Freya” Spiers
  • A Stream
    • Jason “moses” O’Toole
    • Janko “YNk” Paunović
    • Mathieu “Maniac” Quiquerez
    • Harry “Harry” Russell
    • Hugo “Hugo” Byron
    • Henry “Henry” Greer
    • Chad “SPUNJ” Burchill
    • Alex “Machine” Richardson
  • B Stream
    • Neo “Ne0kai” Caine
    • Harvey “Skriv” Rodgers
    • Lucy “LucyLuce” Eastwood
    • Brandon “BDog” Rawlings
    • Travis “Trav” Landaw Mott

Where to Watch

The live broadcast will be available on FACEIT Watch, ESL FACEIT Group’s premier esports viewing platform created by esports fans for esports fans and open for all.

Featuring a unique multi-perspective view selector where users can watch their favorite player’s perspective directly next to the main event stream, a live chat, a kill cam, live-generated replays of key moments, a sound mixer, a rewards program, and more, FACEIT Watch revolutionises esports streaming by putting fans in control of their viewing experience.

Fans can also watch the action on the ESL Counter-Strike Twitch and YouTube channels. For those unable to tune in live, all matches will also be available to watch on-demand for free via YouTube.

For more information about ESL Pro League Season 19, and the latest updates on the event, please visit the official website, and follow ESL Counter-Strike on X, Facebook, and Instagram.

 

 

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New Market Alert! Hacksaw Gaming Touch Down in Portugal with Solverde.pt

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Another incredible new market launch for Hacksaw Gaming, this time we’re taking a trip to Portugal with Solverde.pt. Exclusively showcasing our content until the 30th of April, this new partnership looks to be one with an exciting journey ahead.

Fan favourites Wanted Dead or a Wild, 2 Wild 2 Die, R.I.P City, Le Bandit and many more are now featured on the Hacksaw exclusive section of the Solverde.pt platform. At long last, Portuguese players can now immerse themselves in the Hacksaw experience, exploring a large catalogue of our games that demonstrate our creative mechanics and stunning visuals.

“Hacksaw has been a top request from Portuguese casino players and we always aim to know the market preferences and deliver what the customers want” says Américo Loureiro, Solverde.pt Director “We’re very proud to bring this groundbreaking studio to Portugal for the first time and have no doubt it will be a success”

Part of Solverde Group, which boasts more than 50 years of history, Solverde.pt was launched in 2017.

They strive to offer the widest casino portfolio in Portugal, prioritising all the fun of casino games with the top quality and safety that SolverdePT users have come to know them for.

Marcus Cordes, Hacksaw Gaming CEO is certain that Hacksaw enthusiasts in Portugal will be ecstatic with this new launch – “Being able to bring yet another growing market our games is what drives us forward! Saúde to a promising future partnership and to the teams who made this happen.”

With this latest launch marking our third new market entry in the past month alone, Hacksaw Gaming’s quest to introduce our collection to players worldwide is rapidly becoming reality. Are we setting the tone for even more groundbreaking ventures in the months ahead? Stay tuned, as we’re on a mission to grow our Hacksaw Community far and wide.

 

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What Types of Resources Help You Find New Online Casinos?

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Reading Time: 3 minutes

 

As online betting and gambling are increasingly getting popular, more and more gambling portals and online casinos are sprouting up every day on the internet. With so many mobile applications and websites offering lucrative options, it can be quite overwhelming and confusing to find new online casinos which are both legitimate and safe. So, how do you make a decision?

This list of resources will help you clear out that confusion and help you analyse your choices more carefully and choose the right new online gambling site for yourself.

Read Reviews on Reputable Review Sites

Online review websites are one of the most reliable sources to ascertain how good a new online gambling site is. With the drastic increase in the number of online gambling portals and casinos, these review sites have become a frequent visit for many gambling enthusiasts. Such websites usually provide comprehensive reviews of different online casinos along with important information about their games, bonuses, payment methods, and customer support.

One pro tip is to look for reviews from industry experts and popular players to ensure you get a credible report and make a more informed decision accordingly.

Check for Proper Licensing

One of the most critical things before signing up for a new online gambling site is to check its legitimacy and licensing. On the portal, make sure to look for a valid license registered under a proper jurisdiction.

This will ensure that the company is a legally registered operation and that your personal and financial data is safe and secure.

Refer to News Websites and Blogs

Another credible way to find good new online casinos is to look through news websites and blogs that specifically talk about the gambling industry. These sites often publish dedicated articles about the latest trends and developments in the industry, including new site launches and promotions.

Often including reviews from experts, articles and blogs on these platforms is a good way to judge a new online gambling site and make your decision. That’s why it is advisable to keep an eye on such portals and stay updated and informed.

Join Online Forums and Communities

I believe that no one can give a better review of an online gambling website other than someone who has been on the portal and played the game themselves. While there are multiple such forums dedicated to the online gambling industry, some online casinos have their own forums dedicated to their players.

Being on these forums and communities is a good way to get in touch with industry experts and experienced players and personally get their reviews and recommendations on online casinos. You can also learn about new casinos, discuss different aspects of online gambling, and connect with other players who share your interests.

Check Social Media Platforms

It’s 2024 and no community is bigger than social media! Be it Twitter, Instagram, Facebook, YouTube, Snapchat or even Reddit, almost every individual and business is present over there including online gambling companies. With the easiest access to a very large number of people, online casinos have to maintain their presence and stay active on these platforms.

That’s why many online casinos have social media accounts across many of these platforms where they regularly post updates about their latest games, promotions, and other news. Thus, social media is one of the best ways to search for new online casinos. In fact, by following these casinos on social media, you can stay updated about their offerings and be among the first to know about any new developments.

Consider Bonuses and Promotions

A lot of new online casinos offer generous bonuses and promotional schemes like welcome bonuses, free spins, no or low deposits, etc., to attract new players.  If you ask me, I prefer playing on a portal that asks for the lowest deposits.

For this, I look for a list of low-deposit online casinos and research their bonuses and promotions to make sure they are lofty and worth my time. Do the same while picking out your online gambling website and chances are that you’ll start with a great deal.

Choosing a new gambling site from a pool of hundreds and thousands of casinos can be daunting, especially for beginners. However, using the right resources like review portals, online communities, blogs, etc., can help you indulge in a proper research process. On the other hand, using smart techniques like checking for licenses and promotional offers offered by the company can make the decision-making even smoother.

But at the end of the day, I believe that finding the right new gambling website really depends on how well-informed you are about the industry. Always make sure to stay updated and informed about whatever is happening in the industry and you’ll automatically find it easier to pick your new gambling website.

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