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Kiron Interactive moves into Turkey with Sisal Şans roll out

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Supplier’s virtual games live across major operator’s network

A selection of Kiron’s market-leading virtual games are currently undergoing a roll out in Turkey after having completed a deal with Sisal Şans late in 2020. Its games are being introduced to the operator’s retail estate with an online implementation planned for later in the year.

A joint venture between Italian operator Sisal and Turkey’s Demirören Holding, Sisal Şans now offers Kiron’s highly successful virtual football game GOAL and exciting Motor Racing games in over 800 of its retail locations, with a further 2,000 venues planned by the end of Q2 this year.

The deal is the latest step in Kiron’s expansion roadmap, which has recently seen the supplier enhance its presence in an array of key regulated markets including Sweden, Colombia and South Africa.

Steven Spartinos, co-CEO of Kiron said: “We’ve had a long and successful collaboration with Sisal dating back to 2014 when first introducing virtuals to the Italian market, so it’s fantastic to extend our partnership to their JV in Turkey.

“Going live there represents a significant milestone for Kiron in our overall growth plans. It’s a market offering huge potential for virtuals and I’m confident players there are going to love playing our games, as they do in other key betting markets around the world.”

Massimo Temperelli, Betting Managing Director at Sisal said: “Having the best of all products is essential for any operator and this deal with Kiron ensures that we achieve just this with our content mix.

“Kiron’s content is set to make a valued addition to our portfolio of games and is exactly the right kind of partnership we look for to maintain momentum and peak performance in our operation.”

Selim Ergün, CEO of Sisal Sans commented: “Virtual sports games are very popular in Turkey and Kiron’s GOAL and motor racing products represent the perfect balance of engagement and realism we’re looking for in this vertical. They’re going to be a valuable addition to our retail and online offering.”

Zoltán is a self-taught publisher and events organizer who has developed several brands and services that have increased the notoriety of his company within multi-billion dollar industries. In 2018, he has become a TEDx speaker and talked about reputation management in the digital era. As Co-Founder of HIPTHER Agency, Zoltan has helped develop highly respected online news portals, virtual and in-person conferences that cater to multiple industries on 5 continents. Among the developed brands and services you can find online news portals that cover several tech industries, gaming, blockchain, fintech, artificial intelligence, and more. In parallel, the company has built a portfolio of annually organized boutique-style conferences in Europe and North America. All the events organized by his company focus on bringing a wealth of information about the latest innovation in several industries such as Entertainment, Technology, Gaming and Gambling, Blockchain, Artificial Intelligence, Fintech, Quantum Technology, Legal Cannabis, Health and Lifestyle, VR/AR, eSports and many more. Zoltan enjoys writing articles on all portals owned by the HIPTHER Agency, talking at conferences, hosting the weekly HIPTHER Talks Podcast, and loves spending time with his family. Zoltan is a duathlete who enjoys training for different international competitions which include running and cycling.

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