Africa
Kiron Interactive Secures South African Growth with SuperSportBet Deal
Kiron Interactive, a leading provider of virtual sports and numbers games, is strengthening its presence in South Africa after partnering with SuperSportBet, a new operator in the market.
SuperSportBet’s customers can now access and enjoy a comprehensive selection of cutting-edge virtual sports titles with the current offerings including football, horse racing, motor racing and jump racing.
A prominent South Africa-based brand, SuperSport provides televised sports content across a number of countries on the continent. Its recently-launched sportsbook brings unparalleled authority and trust to the market with Kiron Interactive’s products set to enrich its content offering and entertain the region’s players.
SuperSportBet’s customers can now enjoy the experience of betting on live sports events 24/7 with Kiron Interactive’s award-winning portfolio of virtual sports and number games. Players can place multiple bets on a variety of virtual fixtures modelled after real sports contests with familiar betting markets and modes such as in-play wagering.
The packed event schedule is a key feature with new events every two minutes. This constant stream of virtual matchups captures the thrill and real-time excitement of sports betting, giving players regular opportunities to try their luck.
This partnership marks another exciting development for Kiron Interactive, strengthening its market position in its home territory with a widely trusted brand and securing further growth on the road ahead.
“We are thrilled to partner with SuperSportBet to bring our cutting-edge virtual sports to its new sportsbook offering in South Africa,” the Co-Chief Executive Officer for Kiron Interactive, Steven Spartinos, said. “As a household name in African sports broadcasting, SuperSport brings unrivalled authenticity that will give players full confidence in the realism of our games.
“This deal is a tremendous vote of trust in our products from such a leader in African sports media. We look forward to SuperSportBet’s customers enjoying the 24/7 excitement of our virtual events and continuing to strengthen Kiron Interactive’s leadership in our home market of South Africa into the future.”
“We are excited to enrich our sportsbook with Kiron Interactive’s hugely popular virtual sports games,” the Interim General Manager for SuperSportBet, Marco Coetzee, said. “Its content’s realism will allow our customers to enjoy betting on virtual fixtures modelled after real sports contests at any time. The array of matches available offers exactly what players are looking for to complement their enjoyment of traditional live betting.
“To align with the values of our leading brand, authenticity is key for our new betting product. Kiron Interactive’s cutting-edge virtual sports will wow our customers with their attention to detail and quality. This partnership fits perfectly with our goal of bringing an authoritative and trusted sports betting experience to markets across Africa.”
Africa
Hub88 partners with LiveGames to enhance content offering
Hub88 has partnered with live casino supplier LiveGames, further strengthening its product offering by adding a unique range of content to its platform.
LiveGames provides fully customisable online live dealer games and branded tables including the first vertical roulette table in the sector, along with crash games and the widely played Tombola.
The supplier delivers experiences with a player-focused design, easy to use mobile interface, and high-resolution broadcasts.
The partnership will support LiveGames’ goal to further expand in international markets, including Africa, Asia, and Latin America where Hub88 has a strong presence.
The deal showcases Hub88’s commitment to grow its ecosystem of partners, offering a diverse portfolio of products and content.
Ollie Castleman, Head of Hub88, said: “We’re thrilled to unveil this strategic partnership with LiveGames which sees us add a great provider to our platform, one that utilises modern technology to offer bespoke and personalised gaming experiences to players.
“We are looking forward to collaborating and strengthening our content library with their diverse games.”
The LiveGames Team said: “Our journey started in a small studio and as a team, we are excited about now expanding to every corner of the world together with Hub88 and their extensive operator network.
“We are committed to promoting innovation in the industry and this partnership will support us on that mission.”
Africa
NE Group powers 888bets launch in Angola
NE Group, a leading B2B iGaming software supplier, has teamed up with online gambling operator 888 to launch 888bets for the Angolan market.
888Africa was originally set up to operate 888 brands in online betting and gaming markets across hand-picked regulated countries within Africa. Angolan sports bettors will now have seamless access to online sports betting through 888bets.co.ao
NE Group specialises in offering innovative, lightweight front-end solutions for best-in-class iGaming experiences. An extensive localised knowledge is the inspiration behind a platform that is renowned for flexibility and adaptation for unique African preferences. Together with 888, the platform delivers smooth gameplay across diverse data speed environments – essential for broad accessibility in Africa.
For the first time in the country, Angolan bettors will have the opportunity to experience the acclaimed Aviator crash-game on the platform. Additionally, the new site incorporates built-in features and tools for Responsible Gaming teams to monitor and support safe gaming practices
NE Group CEO Imran Bukhari said: “It’s brilliant to see the 888bets sportsbook launch in Angola to bring sports betting fans an experience they deserve. Our specialised sports betting platform and lightweight frontend solution for Africa allows 888bets to quickly scale.”
888bets added: “As a country with huge potential, we expect big things from our launch in Angola. Working with NE Group has enabled us to deliver an experience that sports bettors will love and that is enriched with engaging products.”
Africa
KingMakers’ Nigerian operating business, BetKing, selects Genius Sports to power growth with in-play trading services
New partnership sees KingMakers’ BetKing business benefit from Genius Sports’ leading portfolio of in-play content in Nigeria, including football, tennis and basketball
Genius Sports Limited has today announced a new agreement to supply KingMakers, one of the fastest-growing group of betting operators in Africa, with a range of in-play trading services.
The deal sees BetKing power its live betting product with ultra-fast venue content for the Premier League, La Liga, Serie A, Ligue 1, Bundesliga, English Football League, FIBA basketball and every other major European and South American football league.
Genius Sports will also provide BetKing with its market-leading trading services which include modelled odds feeds for major football competitions.
With in-play sports betting growing rapidly across Africa, fast and accurate odds are vital to maximising revenues by increasing the availability of betting markets.
Tim Smeets, Trading Director at Kingmakers said “We’re thrilled to announce our new partnership with Genius Sports. Their trusted trading solutions, including low-latency in-play content on crucial football leagues like the Premier League, will enable us to offer market-leading betting experiences for BetKing users in Nigeria.”
Will Westcott, Head of Business Development at Genius Sports said “Every year, we continue to invest in delivering the highest-quality trading services for the African market. With the value of in-play betting growing across Africa, we’re excited to help BetKing execute its online sports betting vision in Nigeria, by providing it with the fastest, most reliable live content on the market for major sports.”
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