Latest News
PlayOJO sonic logo ranked as one of the most recognisable in the UK

Online casino has made the 2021 SoundOut Index, a report on the effectiveness, market penetration and personality of the world’s best-known sonic logos
PlayOJO, the pioneering online casino powered by SkillOnNet, has been named as having one of the most recognised sonic logos in the UK ahead of other gambling brands as well as household names such as Heart and Asda.
The 2021 SoundOut Index is a report on the effectiveness, market penetration and personality of the world’s best-know sonic logos – these are the sounds and jingles that brands use on their radio and television adverts.
PlayOJO is ranked 23rd on the prestigious list of UK brands, one spot behind Compare the Market and ahead of big-name companies such as Funky Pigeon, Aquafresh, Tesco and TalkTalk. PlayOJO is also the number 1 online gambling brand in the Index with only Foxy Bingo making the top 30.
The report is the industry’s first ever in-depth analysis with over 30,000 consumer participants taking part in the research, creating more than 1 million words of written reviews and generating over 10 million data points to determine how effectively sonic branding is currently being used by major organisations, providing long overdue benchmarks and brand tracking metrics.
SoundOut has built world-leading data and tools to assess the impact of the sounds, music and voices that companies choose to represent their brands. This unique capability vastly improves the ROI brands get from a strategic investment in audio branding and sonic marketing.
Peter Bennett Head of Brand at PlayOJO, said: “We are honoured to feature in the 2021 SoundOut Index and to have outranked some of the biggest brands in the UK as well as our online gambling industry rivals.
“This proves that our logo and audio branding has been and continues to be a huge success, forming a significant part of our brand identity and personality. It also shows that our logo is providing an emotional connection for consumers and is triggering the desired association.”
-
Latest News6 days ago
Play Without Limits: Top VPN Locations That Unlock Global Casino Access
-
Balkans5 days ago
7777 gaming partners with LiveScore to elevate its new operations in Bulgaria
-
Latest News5 days ago
MrSavage takes aim at a Fortnite Guinness World Record
-
Asia5 days ago
DigiPlus Sets the Standard for Responsible Gaming with Industry-first Player Protection Tools
-
Compliance Updates5 days ago
Betsson joins Unibet & Tipico on stage at Leaders in Compliance Conference
-
eSports5 days ago
Genius Sports Signs Partnerships with Bayes Esports and GRID
-
Latest News5 days ago
Best Online Casinos in Europe 2025 | List of Top 5 EU Online Casinos for Real Money (Latest Update)
-
Interviews5 days ago
Investing in Arbitrage Teams