Booongo significantly scales up PlayFortuna relationship with direct integration

Booongo, the global online slots developer, has significantly enhanced its partnership with PlayFortuna by delivering its complete promotional engagement tools via a direct integration.

As part of a new deal, PlayFortuna will now benefit from Booongo’s collection of gamification products that are proven to drive player engagement and retention, including tournaments and prize drops, as well as the supplier’s soon to be launched enhanced jackpots solution.

The deepened relationship between the two companies will elevate the gameplay for PlayFortuna players, who already have access to Booongo’s top performing titles, including its latest release Aztec Pyramid Megaways™ and other premium games.

This latest partnership marks another statement of intent from Booongo to bring a more immersive gaming experience, with the provider’s slate of player engagement solutions gaining acclaim across the industry.

In recent months, the supplier has upgraded its UI/UX layout, and upgraded its promotional user interface, with updated in-game pop ups and notifications ensuring players have a smooth experience.

Sebastian Damian, Commercial Director at Booongo, said: “We’re extremely proud of the marketing tools portfolio we have assembled together at Booongo and delighted to be taking it live with PlayFortuna via a direct integration.

“The direct integration allows us to bring our comprehensive player engagement solution to PlayFortuna customers, while also allowing us to enjoy a much closer relationship with the operator, allowing us both to reap the benefits.”