Baltics
NHL partners with betting brand OlyBet

Will engage fans in Baltic Region through online platforms, retail, casinos
Olympic Entertainment Group, OlyBet and the National Hockey League (NHL)Â announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic region.
OlyBet will use official NHL branding to amplify the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet’s digital assets. As an Official Sports Betting Partner of the NHL®, OlyBet will also receive premier marketing opportunities across the NHL’s social and digital media assets. In addition, OlyBet will leverage promotional opportunities in connection with the NHL’s calendar of marquee events — including regular season games, the Stanley Cup® Playoffs and Stanley Cup® Final, and international events including the NHL Global Seriesâ„¢.
“We are thrilled to welcome OlyBet to the NHL family”, said John Lewicki, NHL Vice President, Business Development and Partnerships, International. “There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”
“This is the beginning of a great partnership with the NHL to promote the brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe,” said Corey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings. “The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”
This unique partnership was also supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilizing ad:s, Sportradar’s data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.
-
Asia6 days ago
Tesla to showcase Model Y with NODWIN Gaming at the thrilling BGMS Season 4 Grand Finals
-
Compliance Updates6 days ago
SOFTSWISS Compliance Expert Shares Knowledge on AML in iGaming for Sumsub Academy
-
Africa6 days ago
Racing1 is exhibiting for the first time at the Grand Prix D’Afrique
-
Latest News6 days ago
Åland-Based Gaming Company Paf Becomes Main Partner of the Finnish Ski Association – One of the Most Significant Sponsorship Agreements in the Association’s History
-
Latest News6 days ago
Animo Studios debuts virtual hosts for live table games starting with Stake
-
Latest News6 days ago
Kaizen Gaming data – FC Barcelona the fan favourite to win the Champions League
-
Latest News6 days ago
Week 37/2025 slot games releases
-
Latest News6 days ago
Behind the surge in XRP, DL Mining brings new opportunities to get 0.1BTC or 2ETH with your XRP