Will engage fans in Baltic Region through online platforms, retail, casinos
Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic region.
OlyBet will use official NHL branding to amplify the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet’s digital assets. As an Official Sports Betting Partner of the NHL®, OlyBet will also receive premier marketing opportunities across the NHL’s social and digital media assets. In addition, OlyBet will leverage promotional opportunities in connection with the NHL’s calendar of marquee events — including regular season games, the Stanley Cup® Playoffs and Stanley Cup® Final, and international events including the NHL Global Series™.
“We are thrilled to welcome OlyBet to the NHL family”, said John Lewicki, NHL Vice President, Business Development and Partnerships, International. “There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”
“This is the beginning of a great partnership with the NHL to promote the brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe,” said Corey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings. “The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”
This unique partnership was also supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilizing ad:s, Sportradar’s data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.
Revolutionary hybrid sports tournaments now greatly enhanced with Sportradar’s Universal Fraud Detection System
Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has partnered with Sportradar to integrate its Universal Fraud Detection System (UFDS) into its hybrid sports tournaments.
The partnership will enable Twain Sport to promise its tier-one operator partners the world’s very best in integrity and fraud detection – with the same system deployed across the likes of UEFA, the NBA and the NHL.
Sportradar’s UFDS is considered the industry’s premium integrity bet monitoring service, identifying betting-related manipulation in sport, made possible by the product’s proprietary algorithms and constantly maintained database of odds, leveraged to detect match-fixing.
By tracking odds changes and liquidity across a wide range of markets, the UFDS is in an unrivalled position to detect irregular betting patterns in real-time.
Set to be deployed with Twain Sports’ League launch on the first of August with T-Basket, and all other future games, the integrity partnership will include auditing of the League, its rules and concepts and monitoring of every single match played.
Athlete education is also set to be introduced and will see a comprehensive induction in the integrity standards expected of all those involved.
Commenting on the launch, BetGames’ CEO Andreas Koeberl said: “The highest level of integrity has always been the foundation of our new betting offering. We see the integration of Sportradar’s industry leading FDS into Twain Sport as key layer of integrity on behalf of our operator partners – ensuring we offer the very best live sports product on the market.
“Promising high-frequency betting and low-spend extended playing sessions, we’re confident that Twain Sport will prove transformative in the industry and we can’t wait until the action kicks off in August.”
Andreas Krannich, Managing Director, Sportradar Integrity Services, added: “UFDS is the world’s best system to monitor and analyse the worldwide betting market for suspicious betting patterns. Using it, we support integrity in sport, law enforcement and state authorities to monitor, detect and analyse betting-related manipulation and other types of corruption.
“The extensive UFDS historical database and our unmatched experience mean that we are uniquely positioned to analyse and report on any relevant matter related to suspicious activity. We’re sure that with Twain Sport, we can now promise its products will be protected by some of the world’s most advanced technology.”
Set to launch with T-Basket in August 2022 and backed by some of the industry’s leading brands, Twain Sport will offer short-form, live-action across a range of custom-built arenas in selected European locations.
Created to bridge the gap in demand for increased live sport with a high-frequency entertainment format, Twain Sport will deliver head-to-head tournaments every hour – with a match every three minutes, totalling 6300 monthly.
Lithuanian Regulator Issues Fines to Gaming Strategy Group and Tete-a-Tete Casino
Lithuania’s Gambling Supervisory Authority has issued fines to Gaming Strategy Group, the operator of Betsson-owned Betsafe in the country, and Tete-a-Tete Casino.
Gaming Strategy Group was fined €25,000 for breaching rules regarding advertising after it distributed a newsletter to 10,430 customers about an online game.
Sent in February this year, the newsletter included information about the game and its features, as well as the option for players to click on links to log in to their account or to request a new password if they had forgotten their login details.
Last year, the Lithuanian government introduced a ban on range of gambling advertising, including promotional bonuses. The law on gambling prohibits the promotion of gambling through activities such as special events, test games, promotions, discounts, gifts and other incentives.
In its ruling, the Gambling Supervisory Authority said that as the newsletter’s intention was to draw attention to a gambling service and specific details about the game, including its win percentage and free spins features, this was in breach of Article 10 (19) of Lithuania’s gambling regulations (ALI).
In the case of Tete-a-Tete Casino, the Gambling Supervisory Authority issued the operator a fine of €15,000 for allowing players located outside Lithuania to gamble through its website remotely.
The regulator said this breached Article 205, Part 3, Article 201, Part 1 of the ALI as gambling with an operator licensed in Lithuania while not physically located in the country is illegal on the part of the gambling operator.
Tete-a-Tete Casino was also warned that its licence could be suspended if it does not put in place the relevant processes to halt such activity in the future. The operator has until 10 August to comply with the request.
The Gambling Supervisory Authority noted that neither decision was final, and both of the operators can appeal the rulings.
Crypto SNACK Secures $50M Investment Commitment from GEM Digital
Leading iGaming token Crypto SNACK has secured a $50 million investment commitment from GEM Digital Limited, a digital asset investment firm that actively sources, structures and invests in utility tokens listed on over 30 CEXs and DEXs worldwide.
Earlier this year, Crypto SNACK partnered with RCD Espanyol, making the team the first La Liga club to accept payments in cryptocurrencies, the first of many future partnerships designed to bring the efficiency of digital assets further into the world of sports, entertainment and beyond by onboarding crypto payments for real-world experiences.
The company plans to invest its new funding from GEM into further connectivity with top crypto exchanges, add to its growing portfolio of global professional sports partnerships, as well as continue to build out its blockchain technology and infrastructure.
“Together we are taking the right steps for #SNACK to become the #1 token in the iGaming industry. This investment will further accelerate our plans to make the future of decentralised finance possible,” Stuart Morrison, CEO of Crypto SNACK, said.
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