Connect with us
BGaming
Playson

Baltics

NHL partners with betting brand OlyBet

Published

on

NHL partners with betting brand OlyBet
Reading Time: 2 minutes

 

Will engage fans in Baltic Region through online platforms, retail, casinos

Olympic Entertainment Group, OlyBet and the National Hockey League (NHL)  announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic region.

OlyBet will use official NHL branding to amplify the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet’s digital assets. As an Official Sports Betting Partner of the NHL®, OlyBet will also receive premier marketing opportunities across the NHL’s social and digital media assets. In addition, OlyBet will leverage promotional opportunities in connection with the NHL’s calendar of marquee events — including regular season games, the Stanley Cup® Playoffs and Stanley Cup® Final, and international events including the NHL Global Series™.

“We are thrilled to welcome OlyBet to the NHL family”, said John Lewicki, NHL Vice President, Business Development and Partnerships, International. “There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”

“This is the beginning of a great partnership with the NHL to promote the brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe,” said Corey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings. “The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”

This unique partnership was also supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilizing ad:s, Sportradar’s data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.

Baltics

SYNOT Games Partners with Lithuanian Operator 7bet

Published

on

SYNOT Games Partners with Lithuanian Operator 7bet
synotgroup.com
Reading Time: < 1 minute

 

SYNOT Games has entered into a partnership with Lithuanian operator 7bet. Through this deal, 7bet can now access SYNOT’s portfolio of games including Respin Joker, Fruit Awards and Book of Secrets.

“Partnering with 7bet.lt furthers our already well-established presence in the Lithuanian market. We hope that their players will enjoy our games as much as many others before them have across Lithuania and elsewhere,” Milan Zdimal, COO of SYNOT Games, said.

“At 7bet.lt we are all about offering great entertainment and thrilling games to our players. We are looking forward to a successful partnership with SYNOT Games because with their offering, we are now able to provide some of the most exciting titles on the market,” Justinas Šliažas, CEO of 7bet, said.

Continue Reading

Baltics

BETIXON PARTNERS WITH LITHUANIA’S TOP BETTING BRAND, TOPSPORT

Published

on

BETIXON PARTNERS WITH LITHUANIA’S TOP BETTING BRAND, TOPSPORT
Reading Time: < 1 minute

 

TOPSport deal will amp up Betixon’s presence in one of Europe’s biggest growth markets

Mobile-focused casino games studio Betixon has announced a partnership with TOPsport, the leading operator in the Lithuanian betting market. Under the terms of the deal, Betixon will integrate its full portfolio of games into the TOPsport casino platform.

This includes Betixon’s ground-breaking Fortune Breakers series, which marries slots play with fantasy adventure and arcade-style fighting games.

The deal will increase Betixon’s footprint in the burgeoning Lithuanian market, which experienced almost 100 percent growth in Q1 2021 compared with the corresponding period a year earlier.

TOPsport was the first operator to be licensed in Lithuania after the liberalization of the country’s gambling laws in 2001 and it remains its most recognized gaming brand.

According to figures released by the Lithuanian Gaming Board, TOPSport is a significant market leader, reporting almost eight times the pre-tax profit of its closest competitor. Along with impressive digital operations, the company owns 63 retail betting outlets across the country and 50 casino salons.

It’s the third Lithuanian deal Betixon has secured in Lithuania this year, highlighting the company’s commitment to partnering with leading operators in regulated growth markets.

Lior Cohen, Co-Founder & CTO of Betixon, said: “We’re delighted to team up with the biggest brand in Lithuania, TOPSport. This is a really exciting market that’s primed for further growth, and we know our games are going to cause a splash with TOPsport customers.”

Gintaras Staniulis, Founder of TOPsport said: “We look for partners that are doing exciting and innovative things in the gaming space, and that made Betixon a natural fit for us. In terms of pure explosive excitement, there’s nothing else quite like them.”

Continue Reading

Baltics

Latvia Reports Sharp Drop in Gambling Revenue for First Half of 2021

Published

on

Reading Time: < 1 minute

 

Latvia’s gambling industry witnessed a 26% decrease in revenue in the first half of 2021, mainly because of the restrictions imposed for containing Covid 19.

As per the figures released by the Ministry of Finance, the total revenue of the first six months is €7 million, which is about €16 million lower than the revenue forecast for the period.

Signe Birne, chief executive of the Lotteries and Gambling Monitoring Inspectorate, said that the pandemic had had a significant impact on the sector.

“If we look at the six-month results, then in fact, the traditional gambling sites have worked for 16 days in total. This has an impact on overall results. Of course, interactive gambling has not stopped. Unlike last year, when interactive gambling wasn’t offered for about two months, they have worked nonstop this year. It also appears in the results that actually total revenue, which is in the course of six months, is from the interactive gambling.”

Latvia has 17 merchants, with 10 retail gaming halls and casinos and 13 online casinos, which collectively employ more than 2,900 persons.

Arnis Vērzemnieks, spokesman for the Latvian Games Business Association, said:

“The reason is that there simply aren’t enough customers. This trend, with a significant reduction in customers, started already, I would say, before the pandemic, when the Register of Self-Denied Persons was introduced, when the number of customers fell quite rapidly by 20-25%. Then, of course, there was a pandemic, and it should be noted that, from the middle of this year, this register includes those who have alimony debt, which is about 40 thousand people, and it also leaves a great impact.”

Continue Reading
Advertisement
NSoft
Advertisement
EvoPlay
Advertisement
Kasyno Online na HEX Polska

Subscribe to our News via Email

Enter your email address to subscribe to our news and receive notifications of new posts by email.

Trending

Notice for AdBlock users

We are constantly showing banners about important news regarding events and product launches. Please turn AdBlock off in order to see these areas.