Baltics
NHL partners with betting brand OlyBet
Will engage fans in Baltic Region through online platforms, retail, casinos
Olympic Entertainment Group, OlyBet and the National Hockey League (NHL) announced a new partnership naming flagship betting brand OlyBet the Official Sports Betting Partner of the NHL in the Baltic region.
OlyBet will use official NHL branding to amplify the partnership in nearly 100 casinos, hotels and food and beverage locations across Estonia, Latvia and Lithuania, as well as across OlyBet’s digital assets. As an Official Sports Betting Partner of the NHL®, OlyBet will also receive premier marketing opportunities across the NHL’s social and digital media assets. In addition, OlyBet will leverage promotional opportunities in connection with the NHL’s calendar of marquee events — including regular season games, the Stanley Cup® Playoffs and Stanley Cup® Final, and international events including the NHL Global Series™.
“We are thrilled to welcome OlyBet to the NHL family”, said John Lewicki, NHL Vice President, Business Development and Partnerships, International. “There are legions of loyal and passionate NHL fans in the Baltics, and partnering with OlyBet, the top sports betting brand in the region, provides a terrific opportunity for the NHL to further fan engagement in this part of Europe.”
“This is the beginning of a great partnership with the NHL to promote the brands and the sport. Ice hockey is very popular in our markets and our customers will now have more opportunities to engage with the NHL through live broadcasts and games, local events, social media and the best betting experiences in Europe,” said Corey Plummer, Chairman and CEO, Olympic Entertainment Group and OlyBet Holdings. “The combined brand power, excitement of the sport and live experiences is a proposition that our customers love and will have more of with the NHL partnership. Sport helps people connect with family and friends, the ambitious and the passionate. We live for these moments and could not be more excited to have this partnership.”
This unique partnership was also supported by Sportradar, the NHL’s Official Global Data Distributor. The NHL is utilizing ad:s, Sportradar’s data-driven marketing solution providing the League with digital marketing services to develop sports betting partnerships outside of North America.
Baltics
CT Interactive has concluded a key deal with Twinsbet.lt
CT Interactive has concluded a key deal with Twinsbet.lt, marking a significant milestone in its strategic expansion across the Baltic region. The deal, primarily focused on the Lithuanian market, signifies CT Interactive’s commitment to enhancing its footprint in Estonia, Lithuania, and Latvia.
Milena Tsankarska, CCO at CT Interactive, expressed her confidence about the collaboration, stating: “We are thrilled to partner with Twinsbet.lt, a reputable player in the market. This strategic alliance aligns perfectly with our mission to deliver cutting-edge gaming experiences to players across the Baltics.”
Antonio Donov, Business Development Manager EMEA at CT Interactive, said: “Twinsbet.lt’s dedication to providing top-quality gaming services resonates with our own values. This collaboration opens up new avenues for growth and innovation, allowing us to cater to the diverse preferences of players in the region”.
Through this deal, games like Chili Fruits, Coffee Magic, Pot-o-Luck, 40 Treasures, Lucky Clover and more will become available at Twinsbet.lt.
“This collaboration with CT Interactive underscores our commitment to delivering unique gaming experiences to our customers. By leveraging CT Interactive’s expertise and innovative solutions, we are confident in our ability to elevate the gaming landscape in Lithuania and beyond”, commented a Gunnar Vilk COO of Twinsbet.lt.
Baltics
MARE BALTICUM Gaming & TECH Summit Announces Final Agenda for 2024 Event
HIPTHER, the premier event organizer in the iGaming and Technology sectors, is thrilled to unveil the final agenda of the highly anticipated MARE BALTICUM Gaming & TECH Summit, packed with expert-led sessions and significant networking opportunities. Scheduled for June 4-5, 2024, at the Hilton Tallinn Park, this annual event serves as the leading platform for learning and networking in the Baltic and Nordic regions. Hosted yearly in a Baltic capital, it attracts top professionals from the iGaming, blockchain, fintech, and artificial intelligence communities.
This year’s event promises to foster groundbreaking discussions and provide actionable insights across several dynamic sectors. The summit will feature an impressive lineup of topics, including “Regulatory Evolution in iGaming: Adapting to the Baltic and Nordic Standards,” “Global Stakes: Navigating iGaming Regulation in Serbia, the USA, Spain, and Austria” and “Financial Evolution: Merging Traditions with Fintech and Blockchain Innovations.”
The MARE BALTICUM Gaming & TECH Summit serves as the main hub for industry leaders to connect, share ideas, and explore new partnerships. The summit’s strategic location rotates among the capitals of the Baltic states, underscoring its importance and central role in shaping the tech and gaming landscapes in the region.
Zoltan Tuendik, Co-Founder and Head of Business at HIPTHER, stated, “We are proud to host another edition of the MARE BALTICUM Gaming & TECH Summit. Each year, we strive to surpass the expectations of our attendees, providing them with invaluable insights and networking opportunities that are second to none. This year’s agenda is especially significant, tackling some of the most pressing issues facing the industries of our focus.”
Highlights of the summit include:
- Expert panels discussing the integration of new regulatory frameworks and technological innovations.
- Networking opportunities with industry leaders and policymakers.
- Interactive workshops designed to provide hands-on experience in dealing with current challenges and leveraging emerging opportunities.
In addition to the comprehensive conference sessions, the summit will host several networking events, including welcome drinks and exclusive evening parties, offering attendees the chance to form lasting connections with peers and industry leaders.
Professionals from across the globe are invited to join this landmark event to gain deeper insights into the future of these rapidly evolving industries and to network with fellow experts in a collaborative setting.
For more information and to register for the MARE BALTICUM Gaming & TECH Summit, please visit https://hipther.com/events/tallinn/
Baltics
New Survey Reveals 80% of Lithuanians Would Welcome a Ban on Gambling Ads
Eight out of 10 Lithuanians would approve of a ban on gambling ads in the country, a new survey revealed.
The survey commissioned by public broadcaster LRT was carried out by the public opinion and market research company Baltijos tyrimai. It showed that 80% of respondents aged 18 years and over are in favour of a complete ban on gambling ads in Lithuania and just 15% would oppose the move.
It has transpired that approval of the gambling ad ban was greater among women than men – 86% against 72% respectively. The move has also wide support among residents aged over 50 (84%) and by people with greater than secondary education and with monthly household income of up to EUR 1100 (85%). Opponents of the ban often include men (21%), young people under 30 years of age (23%), rural residents (18%) and people with unfinished secondary education (30%). 1115 adult residents of Lithuania were polled on 15-25 March.
In mid-March, parliament began to consider amendments to the law on gambling, which, if adopted, would prohibit gambling advertisements as of 1 January 2025.
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