eSports
Real Luck Group Ltd. Partners with Publishme to Build In-House Content Studio and Deliver Marketing Strategy

Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox”, an award-winning provider of licensed, real money esports betting, is pleased to announce a partnership with Publishme to build its in-house content studio and deliver Luckbox’s content marketing strategy.
Publishme is a full-service marketing agency that focuses on delivering results according to the needs of gaming companies and brands. Clients include Activision, Epic Games, Red Bull, MasterCard and Unilever.
Luckbox CEO Thomas Rosander said: “Content is a key part of our marketing mix, since esports fans and gamers consume content like no other generation before them. Until now, Luckbox’s growth has been primarily organic, and this partnership represents the beginning of our drive to scale our customer acquisition efforts. Our Head of Content, Nevzat Uçar, is highly experienced delivering content that resonates with targeted audiences, especially at his prior roles at Red Bull and Riot Games. We are confident that Publishme will complement his skills to drive content that will bring esports and gaming audiences on to our platform.”
Luckbox Head of Content Nevzat Uçar said: “I’ll be leading our Publishme relationship to build our exclusive, in-house content studio to convert our ideas and content strategy into action and realization. The Publishme team will support Luckbox in creating written, visual and video content as well as graphic design, creating esports tournaments, helping on influencer management and production. They’ll work with us to convey our message to the esports and gaming audience through our owned and managed channels.”
Publishme CEO Özgür Özalp said: “As a marketing agency in the rapidly growing gaming and esports industry, we’re always looking for new partnerships to add value to our business and deliver the best content to the gaming community on a global scale. I believe that the Luckbox’ s global vision and our upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We’re excited that we’ll be able to share our projects and contents with the global gaming community.”
Publishme Managing Partner Kerem Emre Akarlar said: ‘’We work with the leading companies in the gaming industry. Our vision is to deliver best results for our clients and provide unique experiences for the gamers on a global scale. With that perspective working with the Luckbox is a perfect match with our vision, also we are confident that Publishme and Luckbox co-operation will add value on both sides. We are so happy to enroll on a new adventure with Luckbox serving in 80 different territories of the world.’’
-
Asia5 days ago
S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai
-
eSports5 days ago
Team Vitality’s Women’s Mobile Legends: Bang Bang Team Crowned World Champions at the Esports World Cup
-
Asia5 days ago
DigiPlus Backs Stricter Online Gambling Regulation
-
Interviews5 days ago
Betting That Works: DATA.BET’s Performance-First Approach to Sports Expansion
-
Australia5 days ago
ACMA Blocks More Illegal Online Gambling Sites
-
Interviews4 days ago
Roundtable: Why Malta remains the ‘hub’ of European iGaming
-
Africa4 days ago
Altenar appoints Brendon Jeacocks as Regional Director in South Africa
-
Interviews5 days ago
CEO of MEDIA24 Interviewed: Industry Scams, Business Insights and SEO