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Real Luck Group Ltd. Partners with Publishme to Build In-House Content Studio and Deliver Marketing Strategy

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Luckbox Partners with Publishme to Build In-House Content Studio and Deliver Marketing Strategy
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Real Luck Group Ltd. and its subsidiary companies doing business as “Luckbox”, an award-winning provider of licensed, real money esports betting, is pleased to announce a partnership with Publishme to build its in-house content studio and deliver Luckbox’s content marketing strategy.

Publishme is a full-service marketing agency that focuses on delivering results according to the needs of gaming companies and brands. Clients include Activision, Epic Games, Red Bull, MasterCard and Unilever.

Luckbox CEO Thomas Rosander said: “Content is a key part of our marketing mix, since esports fans and gamers consume content like no other generation before them. Until now, Luckbox’s growth has been primarily organic, and this partnership represents the beginning of our drive to scale our customer acquisition efforts. Our Head of Content, Nevzat Uçar, is highly experienced delivering content that resonates with targeted audiences, especially at his prior roles at Red Bull and Riot Games. We are confident that Publishme will complement his skills to drive content that will bring esports and gaming audiences on to our platform.”

Luckbox Head of Content Nevzat Uçar said: “I’ll be leading our Publishme relationship to build our exclusive, in-house content studio to convert our ideas and content strategy into action and realization. The Publishme team will support Luckbox in creating written, visual and video content as well as graphic design, creating esports tournaments, helping on influencer management and production. They’ll work with us to convey our message to the esports and gaming audience through our owned and managed channels.”

Publishme CEO Özgür Özalp said: “As a marketing agency in the rapidly growing gaming and esports industry, we’re always looking for new partnerships to add value to our business and deliver the best content to the gaming community on a global scale. I believe that the Luckbox’ s  global vision and our upcoming projects that we will develop and execute together will create a huge differentiator in terms of attracting customers. We’re excited that we’ll be able to share our projects and contents with the global gaming community.”

Publishme Managing Partner Kerem Emre Akarlar said: ‘’We work with the leading companies in the gaming industry. Our vision is to deliver best results for our clients and provide unique experiences for the gamers on a global scale. With that perspective working with the Luckbox is a perfect match with our vision, also we are confident that Publishme and Luckbox co-operation will add value on both sides. We are so happy to enroll on a new adventure with Luckbox serving in 80 different territories of the world.’’

eSports

Great Britain’s William Foster Crowned 2022 Roland-Garros eSeries by BNP Paribas Champion

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The Grand Final of 2022 Roland-Garros eSeries by BNP Paribas – the biggest and most inclusive eTennis tournament in the world – has concluded, with William Foster (Fozzy) from Great Britain securing victory to become the fifth ever winner of the tournament.

Fozzy, who overcame 238K+ other entrants from the qualifying stages to claim the eTennis world champion crown, defeated Anass Benghazi (Anteo) from France in a best-of-five match final, winning 10-5 10-4 9-11 10-3.

“I am extremely proud and happy. It was an honor to compete in the grand final inside Philippe- Chatrier court. The tournament was an incredible experience and I will never ever forget it,” William Foster, 2022 Roland-Garros eSeries by BNP Paribas champion, said.

The Grand Final, which took place in a dedicated gaming area located at the top of the prestigious Philippe-Chatrier court, saw eight finalists who qualified from one of four qualifying events compete against each other in a best-of-one, round-robin competition. The finalists included representatives from five countries, including Great Britain, France, Columbia, Germany and Iran. Following the conclusion of the round-robin tournament, the four best players progressed to the semi-final stages of the competition, where they played a best-of-three match. Fozzy and Anteo then competed in the final, before being presented with the winner and runner-up trophies by Gilles Moretton, French Tennis Federation (FFT) President, and their prize money of €3500 and €1500 respectively.

“Congratulations to William Foster for winning the 2022 Roland-Garros eSeries by BNP Paribas! We were amazed to see how tough the competition was this year and we even saw a record breaking number of participants enter the event from all over the world. In 2022, we made huge steps to make our competition more accessible to everyone, which included guaranteeing at least two women had the chance to compete in the Grand Final for the very first time through our collaboration with Women in Games. As the only Grand Slam to organise an eTennis tournament, we are honoured to fulfil our mission to promote tennis and eTennis worldwide. We are also proud to share this ambition with our partners BNP Paribas and Renault, and look forward to developing the event further in the future,” Gilles Moretton, President of the French Tennis Federation, said.

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eSports

WePlay Academy League Season 4 talent team announced

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WePlay Academy League Season 4 talent team announced
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WePlay Esports will broadcast the tournament in English and Ukrainian in the homecast format. The fourth season starts on May 24.

The fourth season of the CS:GO tournament WePlay Academy League starts this week. The first, Group Stage will kick off on May 24 and run till June 6, with a possible tie-breaker held on June 7. During this stage, the two teams with the best performance will join the Playoff Stage. The rest of the teams will compete for the remaining two slots in the playoffs during the Gauntlet Stage.

Tournament organizer WePlay Esports will broadcast the tournament in English and Ukrainian in the homecast format.

English-speaking talent team:

  • Mohan “launders” Govindasamy
  • Conner “Scrawny” Girvan
  • Jamie “TheEternalJay” Martin
  • Joshua “Dweg” Nathan

To watch the English broadcast of the tournament, visit the WePlay Esports channels on Twitch and YouTube.

Ukrainian-speaking talent crew:

  • Aleksandr “Enkanis” Polishchuk
  • Yuriy “strike” Tereshchenko
  • Olesia “Olesami” Denysenko
  • Oleksii “yXo” Maletskyi
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GEMS Secures 50M Investment Commitment from GEM Digital Limited

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GEMS has announced that it has secured a $50 million Investment Commitment from GEM Digital Limited (GEM Group), a digital asset investment firm based in The Bahamas. GEM Group actively sources, structures and invests in utility tokens listed on over 30 CEXs and DEXs globally.

The new capital will be used to further enhance GEMS products and expand the ecosystem globally, with a primary focus in Asia.

GEMS, the Esports 3.0 Platform, currently has more than 80 blockchain and Esports companies as partners, most of which are pioneer, top-tier investors or world class leaders in the industry. As its expansion plan is inclusive and aggressive, GEMS welcomes new GameFi partners to join in.

“GEMS is a promising Esports 3.0 GameFi Platform with a unique O2O (online-to-offline) system. It propels Esports into 3.0 by integrating GameFi, Metaverse and SocialFi elements,” a spokesperson for the GEM Group said.

“We are about to experience fundamental change in how we perceive the blockchain and Esports world. We definitely see great potential in GEMS Esports 3.0 platform and would like to give our ultimate support to GEMS.”

“We are honored to sign the $50 million Investment Commitment agreement with the GEM. This agreement with GEM notably positions us for our next stage of development as we continuously innovate and evolve our products. GEM’s capital commitment provides strong support to future development and expansion of our platform, especially in Asia. Part of the capital will be used to fund user acquisition,” Andy Koh, CEO of GEMS, said.

“The $50 million funding commitment from GEM will foster the growth of GEMS, as well as its partners. With LABS Group and Arena Esports Hotel as our founding partners, our next step is to wisely deploy these capitals to nurture our O2O ecosystem, as well as explore new and exciting opportunities for GEMS,” Yuen Wong, co-founder of GEMS and CEO of LABS Group, said.

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