Central Europe
STS and TGLab enter into a strategic partnership

STS, one of the largest bookmakers in Central and Eastern Europe, has signed a strategic cooperation agreement with TGLab, a leading international iGaming technology and development company. TGLab will service stsbet.com, stsbet.co.uk and other regulated markets in the future.
Through the agreement, STS is able to utilise the companyâs new, purpose-built and modern iGaming platform, i.e. Player Account Management system (PAM), to support STSâs launch on new markets and the re-launch of the stsbet.com website.
For several months the development team from the STS Gaming Group, in cooperation with TG Lab Software House, have been working on a number of changes to the stsbet.com website, which is one of the two B2C services provided by the Group to clients outside Poland (stsbet.com and stsbet.co.uk). The improvements and changes achieved resulted in creating a new and better version of stsbet.com, which was re-launched in May 2021.
The STS Team also migrated the operations of its largest market outside Poland – the United Kingdom, to the TGLab iGaming platform so as to improve the efficiency and quality of the gaming experience offered to the UK clients of the STS Gaming Group on www.stsbet.co.uk.
The whole process covered a wide range of data. TGLab will now provide STS with better and more effective tools both in acquiring new players and in making the gambling product more attractive to existing players of both the stsbet.com and stsbet.co.uk services.
Ugnius Simelionis TG LAB CEO said: âWe at TG Lab always strive to serve each customer more, localise their products, implement bespoke solutions. So, it was a perfect match with STS Gaming Group. This company cares a lot about highest standard product,- not only for players, but also their team members. TG Labâs new platform back office allows all teams in gaming business to have most efficient working environment, which is key factor for them to deliver growth and success for the business.
STS is a Polish company which, outside of its home market, has its largest customer base in the UK, where it continues to develop and systematically record dynamic growth. When debuting overseas two years ago, the management strategically decided to launch a separate website for the UK market (stsbet.co.uk) while the global website (stsbet.com) was still in the development stage. Migrating both websites onto a new TGLabâs platform now is, therefore, another step towards the implementation of an STS international strategy of expansion into foreign markets.
-
eSports6 days ago
Esports World Cup Foundation Confirms Full Game Lineup, Schedule, and Club Championship Rules for EWC 2025
-
Latest News6 days ago
GR8 Tech Powers Smarter Betting with New Match Trackers
-
Press Releases6 days ago
BonusFinder Launches Practical Player Guide to Mastering Online Casino Bonuses
-
Latest News6 days ago
Midnite creates free limited-edition beer for fans to enjoy at World Snooker Championship
-
Latest News6 days ago
The Free Bet Wheel: Betting.bet Increases Player Engagement with New Gamification Tool
-
Asia6 days ago
100 Exclusive Product Launches to Debut at G2E Asia + Asian IR Expo
-
Latest News6 days ago
ACR POKERâS NEXT HIGH STAKES ADVENTURE TAKES PLAYERS TO MONTENEGRO FOR PRESTIGIOUS SUPER HIGH ROLLER SERIES
-
Conferences in Europe6 days ago
Speaking the Playerâs Language: Promatic Groupâs Take on Game Localization in CEE