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Twain Sport continues European expansion with STS partnership

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Twain Sport continues European expansion with STS partnership
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Twain Sport, the newly launched live sport vertical from the Hybrid Sports League and BetGames, has expanded its reach across Europe following an agreement with the leading Central and Eastern European brand, STS.

The partnership grants STS exclusive access to Twain Sport’s revolutionary hybrid sports product including its hugely successful launch game, T-basket, in the Polish market, adding to an impressive portfolio which includes sportsbook, virtual sports as well as a wide range of esports betting.

Due to its dynamic development over the last few years, STS has increased its revenue over 10-times and has more than 400 betting shops in Poland and offices located in Katowice, Warsaw, Prague and Malta.

With plans for further geographic expansion, the high-frequency entertainment popular with next-gen players is set to meet the increased demand for live sport products, servicing over one million customers in the region.

Twain Sport’s initial offering, T-Basket, delivers head-to-head basketball tournaments every hour, with a match every three minutes, totalling 6300 matches monthly, and has enjoyed great success across the global markets it has already launched in.

In addition, the deal includes exclusivity for Twain Sport’s highly anticipated, T-kick which is set to release in February 2023 and delivers the same exciting head-to-head tournament format but uses football as its inspiration.

Commenting on the deal, BetGames’ CEO, Andreas Koeberl said: “We’re extremely proud of the progress Twain Sport has made since the debut launch in June 2022. Watching the growth in popularity of T-basket amongst players has been great to see, and now partnering with STS we can bring that experience to over a million players in Poland.

“The potential of this partnership is significant and as STS becomes another of our highly valuable partners, we are delighted to award it exclusive Polish rights to both T-basket and our exciting upcoming release T-kick – two ground-breaking hybrid sports that we’re sure will perform strongly.” 

Mateusz Juroszek, owner and CEO at STS said:STS is not only the largest Polish bookmaker, but we are also one of the biggest technology and data-driven companies in the iGaming industry. One of our advantages is our own technology and the ability to easily implement the most attractive tools from the best suppliers. We are constantly improving the customer journey at STS, and in-play odds, powered by Genius Sports will be a pillar of this.

“We are delighted to be partnering with BetGames and to be able to offer our loyal customers access to the first of their kind hybrid sport products they are producing. I have no doubt that T-basket and the upcoming T-kick will be a huge hit amongst players in Poland.”

Twain Sport delivers a similar sporting schedule to Esports and Virtual Sports and offers best-in-class integrity measures using Sportradar’s Fraud Detection System. This sits alongside stringent anti-match fixing protocols, providing operator partners with the world’s very best protection.

Central Europe

EGT’s bestseller Bell Link with another great success: Its bells are now ringing in the Czech market

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EGT’s bestseller Bell Link with another great success: Its bells are now ringing in the Czech market
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EGT’s bestseller jackpot Bell Link set foot in the Czech Republic. The prominent local operator Palasino Group a.s. made installations of the product in their gaming establishments Palasino Excalibur City, Wullowitz and Furth im Wald, located near the borders with Austria and Germany.

“We are very glad that Palasino Group a.s. is the first operator in Czechia to present EGT’s top-seller Bell Link to its clients,” commented Ivan Grigorov, Regional Manager of EGT Czech Republic.  “We have been cooperating with them from the very beginning, since the foundation of our office in the country 5 years ago and I am proud to say that our partnership is continuously developing, bringing a lot of positives to both sides. I believe that Bell Link will live up to the operator’s expectations and will very quickly become a favorite among players in all three casinos.”

Bell Link, which is housed in G 27-27 St slot cabinets from the General Series of EGT, now enables the customers to the 3 facilities to try their luck with the 10 exciting titles of Bell Link 1 multigame. The jackpot has 4 levels: Minor and Mini, that are fixed, and the progressive Grand and Major, all triggered by different color bells. Bell Link includes the Bell Link bonus game and the Reels Boost mode, which both enrich the gaming experience and give additional rewards to the lucky ones.

Marek Sedlacek, Director of Casino Operations at Palasino Group a.s., also shared his positive expectations regarding the recent installation: „We are very happy with the performance and reliability of EGT’s gaming equipment, as well as all the services that the company provides us. All of their developments that we have tested so far have shown excellent results. I am confident that by adding Bell Link to our offerings, we are giving to our customers a great gaming product that will make them coming back to our casinos again and again.”

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Central Europe

Buying Games as Downloads is More Popular Than Ever in Germany

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The share of PC and console games purchased as downloads in Germany climbed to 60% for the first time in 2023, meaning that download purchases have remained at the same high level they reached during the first year of the coronavirus pandemic in 2020. Back then, the share of downloads jumped from 45 to 58%. These figures were published by game – The German Games Industry Association, in cooperation with market research company CPS GfK. A closer look at the individual gaming platforms, though, shows there are huge differences between them. Download purchases are most popular among PC players; these days, they buy nearly all of their games – 98% – as downloads. Last year, that figure was already 97%. Consoles are a different story, though. Most console players prefer to buy games on physical media. The majority of console games – 60% – are still purchased as physical media, even though that figure has dropped by 3% points compared to last year.

The way in which video game players purchase games is also a question of age. The younger generation of players in Germany overwhelmingly opt for downloads. And this trend is particularly strong among players between the ages of 20 and 29: they buy more than 7 out of 10 PC or console games (71%) in this format. But these days, growing numbers of older players are starting to prefer downloads, as well. Among 50- to 59-year-olds, approximately 6 out of 10 games (59%) are purchased as downloads; last year, this group bought about 53% of their games on physical media. Physical copies are most popular among the over-60s. In 2023, they bought more than half their games (53%) on physical media. However, this figure also represented a decline of 12% points in sales of physical media among this group.

“We’re seeing a clear trend: downloads are becoming an established way of buying games, and their share of the games market is continually increasing, even though that growth has slowed a bit since the pandemic. For many people, downloads are a quick and convenient way to buy games. Last year, a number of big blockbuster games, like ‘Baldur’s Gate 3’ and ‘Alan Wake II’, were initially released as digital exclusives. Plenty of successful indie games have been download-only for ages, as well. All these factors have given the popularity of downloads a massive boost. But how games are purchased still varies according to the age of the player and the type of platform. Video game players primarily buy their console games on physical media, to get the limited editions and fan merchandise that come with them, or to ensure that they always have a copy of the game in their collection,” Felix Falk, Managing Director of game, said.

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Central Europe

Slower workforce growth and fewer new companies: the upward trend in the German games industry is weakening

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Slower workforce growth and fewer new companies - the upward trend in the German games industry is weakening
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• Number of German game companies grows by 4 per cent in twelve months
• Slowed growth pace: employment figures at developers and publishers up 3.5 per cent
• German games industry plus extended game labour market provides more than 30,000 jobs

The strong upward trend seen in the German games industry in recent years is now weakening significantly. After registering 15 per cent growth a year ago, the number of game companies increased by just 4 per cent in the past twelve months, to a total of 948 companies developing and publishing computer and video games in Germany. This was announced today by game – The German Games Industry Association on the basis of data from gamesmap.de in cooperation with Goldmedia. In particular, the number of companies that exclusively develop games is rising, with 6 per cent growth in the past year bringing the figure to 477 currently. A further 52 companies in Germany specialise exclusively in publishing video games and 419 are active in both game development and publishing. This amounts to a 52 per cent overall increase in the number of game companies in Germany since 2020.

Employee numbers at German game companies showed continued growth, but at only half the pace of the previous year. The number of employees at game development studios and publishers rose to 12,408 over the past twelve months, up around 3.5 per cent from last year’s figure of 11,992. This compares with 7 per cent growth recorded from 2022 to 2023. At first glance, the weakened yet still positive trend appears contradictory against the backdrop of the current overall decline in investment momentum and major waves of consolidation in the international games industry. While the current consolidation wave has indeed affected German game companies, its impact here has been less pronounced than in general internationally. One reason for this is that many game companies in Germany are currently still in the midst of projects made possible by federal games funding, which has served as a stabilising factor for the industry as a whole. In addition to the workforce in publishing and development, an estimated further 20,000 people are employed in the area of games. The games industry thus provides jobs for over 30,000 people in Germany, including skilled professionals in educational institutions, the media and the public and commercial sectors.

‘Games funding plays a decisive role in this. Although the on-going application freeze for the federal games funding has hampered the development of new projects for over a year now, the fact that many German studios were still in the middle of federally funded projects gave them stability. However, if the German government doesn’t ensure funding budgets at an internationally comparable level soon, the prospects for game companies will be all the more unclear. Along with the consolidation wave,’ he continues, ‘the current unpredictable and non-competitive framework conditions in Germany have now slowed the strong growth of recent years. The German government must finally make the promised funds available and return to the path of an ambitious policy of single-source game funding, as it announced in its latest growth initiative.’

About the data:
The data is drawn from a survey carried out by Goldmedia on the basis of entries on gamesmap.de. It was conducted on behalf of game – The German Games Industry Association for the period ending on 14 June 2024.

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