Central Europe
Majority of German games companies are actively committed to environmental and climate protection
• About 80 per cent of German games companies place importance on protection of the climate and environment
• game becomes associate member of Playing for the Planet Alliance
• game association office works climate-neutrally
Environmental and climate protection play an important role in the games industry in Germany, as shown by the results of a current survey by game – the German Games Industry Association, which were presented today at the association’s general meeting. About 80 per cent of the games companies surveyed indicated that they place importance on protection of the environment and climate. Along with developers and publishers, these companies include many other actors in the games industry such as esports event organisers, educational establishments and service providers. Currently, 76 per cent of games industry companies are involved in projects to promote more sustainable business practices – for example, the reduction of energy consumption for power and heating, the use of green electricity and the separation of waste, among many further measures. Companies organise their ecological efforts in wide-ranging ways. Some designate small internal ‘green teams’ to develop and implement their environmental and climate protection measures, whereas others leave these measures directly in the hands of company management.
‘The games industry is aware of the enormous societal challenge posed by climate change, and we’re working in various ways to contribute to fighting its effects,’ says Felix Falk, Managing Director of game. ‘This extends from more sustainable business practices in game development, to eco-friendly packaging concepts, to raising sensitivity for environmental and climate protection by making them themes in the games themselves. For game as an association, environmental and climate protection is a special concern. For this reason, we have thoroughly examined and optimised our work processes so that the association office is now working climate-neutrally itself. Sustainability and environmental protection are decisive issues for society as a whole, and we in the games industry are determined to make our contribution, now and in the future, through further projects and ideas.’
game joins Playing for the Planet Alliance
The game association has joined the Playing for the Planet Alliance as an associate member in order to further strengthen its public stance on environmental and climate protection. With its Letter of Commitment game commits itself among other things to measure its environmental impact on a yearly basis, to implement measures that will allow game to reach full climate neutrality in 2021, which has already been achieved, or to help members and games businesses understand how they can reduce their impact on the environment.
The Playing for the Planet Alliance was launched by a group of the world’s largest games companies in September 2019 during the UN Climate Summit and made possible by the UN Environment Programme. To become a member of the alliance, the applicant must commit itself to various initiatives ranging from CO2 reduction to reforestation projects and the avoidance of plastic.
For further information on the Playing for the Planet Alliance, please go to https://playing4theplanet.org/
About the survey data
The members of game – the German Games Industry Association are surveyed for game’s industry barometer. Our 330-plus members include game developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers.
game – the German Games Industry Association
We are the association of the German games industry. Our members include developers, publishers and many other games industry actors such as esports event organisers, educational establishments and service providers. As a joint organiser of gamescom, we are responsible for the world’s biggest event for computer and video games. We are an expert partner for media and for political and social institutions, and answer questions relating to market development, games culture and media literacy. Our mission is to make Germany the best games location.
Central Europe
Evoplay enters Czech market with exclusive Fortuna collaboration
Evoplay, the award-winning game development studio, has made its debut in the Czech Republic through an exclusive collaboration with leading operator Fortuna.
As part of the agreement, 39 of Evoplay’s top-performing games, including popular titles like Penalty Shoot-out and The Greatest Catch, are now available to Fortuna customers in the Central European country.
The collaboration not only introduces Evoplay’s diverse portfolio to the Czech market but also solidifies the company’s commitment to expanding in key territories.
Fortuna, a Fortuna Entertainment Group (FEG) brand, is a prominent online casino operator in the Czech market, and the partnership offers Evoplay a solid platform to reach more local players, supporting both companies’ growth objectives.
The strategic move marks a significant milestone for Evoplay, as it becomes the studio’s inaugural partnership in the market with plans for further expansion.
Ihor Zarechnyi, CBDO at Evoplay, said: “Breaking into the Czech market with an exclusive partner like Fortuna underscores our strategic vision for regulated markets. We’re thrilled to bring our diverse content offering to Czech players and are confident this collaboration will yield outstanding results.”
Myke Foster, Group Head of Commercial Gaming Operations at FEG, said: “This partnership reflects our commitment to delivering best-in-class entertainment and exceptional gaming experiences to all FEG customers, with Evoplay providing a broad content portfolio proven with players around the globe.”
“We are thrilled to be the first operator to take Evoplay’s titles live in the Czech market, and we anticipate a new level of engagement among our local audience.”
Central Europe
Amusnet Partners with Kajot Intacto
Amusnet proudly announces its strategic partnership with Kajot Intacto, a prominent Central and Eastern European gaming market operator. This collaboration aims to enhance players’ gaming experience by combining Amusnet’s cutting-edge offerings and diverse game portfolio with Kajot Intacto’s established market presence and expertise.
“At Amusnet, our focus is on enhancing player engagement and satisfaction, and our partnership with Kajot Intacto exemplifies this dedication. By utilizing the operator’s established market presence, we can effectively introduce our diverse portfolio of games to a wider audience in Slovakia. As we begin this collaborative journey, we are committed to evolving our offerings and remaining at the forefront of market trends, ensuring we meet the needs of players now and into the future,” said Irina Rusimova, Chief Commercial Officer at Amusnet.
“We are pleased to announce the addition of Amusnet as a valued game provider for our players. Renowned for its classic games enhanced with innovative features, Amusnet aligns perfectly with our commitment to delivering quality gaming experiences. Notably, the most popular game at Kajot Intacto is 100 Burning Hot, which exemplifies Amusnet’s signature style and underscores our dedication to offering engaging content to our player base,” said André Kruf, Sales Director at Kajot Intacto.
On Kajot Intacto’s platform, Slovak players can find some of Amusnet’s top-performing games, such as Hot Deco, 20 Golden Coins, Great 27, 100 Power Hot, Extra Crown, 100 Super Hot, 100 Burning Hot, Aztec Forest, Fruits & Gold, 20 Hot Blast and other top-notch titles like Secrets of Sherwood, Candy Palace, and Drops of Water.
Central Europe
NOVOMATIC builds the Group’s largest photovoltaic system in Lower Austria
NOVOMATIC has underscored its clear commitment to sustainability by installing the Group’s largest photovoltaic system. More than 4,600 solar panels have been installed on the roof of the headquarters in Lower Austria, covering a total area of 20,000 m2 and ceremoniously commissioned in the presence of Lower Austrian Governor Johanna Mikl-Leitner, NOVOMATIC’s Executive Board and the mayor of Gumpoldskirchen, Ferdinand Köck.
The PV system, with a size equivalent to three football pitches, will produce around two million kilowatt-hours of electricity every year, thereby enabling the company to meet a substantial portion of this location’s annual energy needs. In addition to being used in the offices and production facilities, this green electricity will also find its way into the company’s dedicated charging stations for its fleet of e-vehicles. It is a similar situation with international subsidiaries in countries such as Germany, Italy, Spain, Romania, North Macedonia, Bosnia, Poland, South Africa and Australia, which are already meeting substantial portions of their electricity needs from dedicated PV systems.
State Governor of Lower Austria, Johanna Mikl-Leitner, emphasizes “Lower Austria is a pioneer in efforts to develop the use of wind energy and photovoltaics. Half of all the wind power produced in Austria and a quarter of all the country’s photovoltaic electricity already comes from Lower Austria today. We can do this because many companies do their bit to ensure the green and sustainable future of the state’s economic engine, investing in the development of renewable energy sources. Thank you for this investment and the trust placed in the economic hub that is Lower Austria.”
“The completion of the Group’s largest photovoltaic plant is not just a key milestone in the sustainability strategy of NOVOMATIC AG, but it also means we have sent a clear signal of our intentions to foster a strong and efficient energy future. After all, it is only by taking responsibility that business success can be guaranteed in the long term,” says the Executive Board of the NOVOMATIC AG Group.
Installing the new PV system on already built-up areas helps NOVOMATIC to consistently reduce its carbon footprint, and enabling it now to save more than 1,100 tons of CO2 emissions every year, the equivalent of 90,500 trees compensating for CO2. The concept of “Going Green” is firmly anchored in the company’s comprehensive ESG program as Europe’s leading gaming technology group. In addition to its work to expand the use of photovoltaics across the Group, the company is also focusing its attention on monitoring resources and expanding e-mobility, all with a view to permanently cutting international CO2 emissions.
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