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iSoftBet & Betsson Group launch Piggy Bank Megaways™ in unique custom game collaboration

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iSoftBet & Betsson Group launch Piggy Bank Megaways™ in unique custom game collaboration
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iSoftBet, the leading slots supplier and aggregation platform provider, has launched Piggy Bank Megaways™, an exclusive game design and development collaboration with tier one brand Betsson Group.

Piggy Bank Megaways™ is iSoftBet’s debut custom game for the European market and builds on its proven track record of delivering unique and highly successful titles for global brands.

iSoftBet is well-known for its best performing games and working in partnership with leading operators to transform collaborative ideas into opportunities to reach a wider audience. This provides brands with the ability to offer players compelling, tailor-made games that enable them to stand out in a competitive landscape.

Developed in partnership with Betsson Group, both companies have breathed new life into a proven theme, concept and math model with a host of original action-packed features ideal for Betsson Group’s European players.

In Piggy Bank Megaways™ players spin the reels with the aim of breaking the bank. If five or more scatters appear they unlock Piggy Rich Cash Respins where cash values, or one of three jackpots, are collected and will reset the respins every time they land leading to colossal wins.

Using the tried and tested Megaways™ mechanic every win triggers cascading symbols and, with up to seven symbols possible on each reel, Piggy fans can win on up to a massive 117,649 ways in the Max Megaways™ feature.

The Piggy Bank Megaways™ logo is the top paying symbol awarding a x25 stake for six of a kind, while the piggy bank, cash stash and hammer symbols complete the high awards.

Active in 20 regulated global markets, iSoftBet provides some of the largest operators with top performing casino games and the quickest route to market via its aggregation platform, adding significant value to all its partners.

Mark Claxton, Head of Games at iSoftBet, said: “We’re thrilled to launch Piggy Bank Megaways™ with Betsson. It’s been a fantastic collaborative process working side-by-side with Paul and his team. Our focus is always our customers and their players, and to deliver amazing products and experiences, and the result is a phenomenal game that players will come back to time and again.

“Custom games are one of our core strengths and we have a proven track record of delivery for many global customers. Our extensive range of high-quality games, localised knowledge, expert account management, creativity and 24/7 technical support means we can tailor products to whatever needs our customers have. This is our first custom game for the European market with plans for many more.”

Paul Malt, Head of Games at Betsson Group, said: “In a crowded space, exciting innovative content is needed to stand out and we’re delighted to have worked closely with iSoftBet to produce this dynamic exclusive game.

“Producing unique content allows us to attract a wider net of players, who know they’ll get amazing games when visiting our site, and we can’t wait to see how Piggy Bank Megaways™ is received by our loyal fans.”

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7-Eleven selects Jackpot.com as their official lottery partner

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Online Lottery Courier Service Jackpot.com Announces Exclusive Collaboration with 7-Eleven, Inc.

Jackpot.com will serve as the official lottery courier service of 7-Eleven, Inc., initially launching in Ohio and Massachusetts  

Jackpot.com – the online lottery courier service that allows consumers to purchase official state lottery tickets on their phone, tablet, or computer – announced today an exclusive collaboration with 7-Eleven Inc., the largest convenience store chain in the world, to serve as their official lottery courier service.

As part of the collaboration, 7-Eleven customers in Ohio and Massachusetts will be able to sign up and play lottery games and scratchers on the Jackpot.com app or website. The program will initially be launched in over 600 7-Eleven and Speedway stores in Ohio and Massachusetts, with a special launch promotion that gives 7-Eleven customers a free lottery ticket on their first deposit by using promo code, “7Eleven”.

“We’re thrilled to work with 7-Eleven, the leading retailer of lottery tickets in the country,” said Akshay Khanna, CEO and co-founder of Jackpot.com. “Leveraging our technology and innovation, we can provide additional convenience for their customers, while adding an additional source of revenue. A true win-win relationship for all.”

By launching in Ohio and Massachusetts in 2023 and 2024, respectively, Jackpot.com aims at adding another avenue for player convenience with one of the most widely recognized brands in the convenience-retailing space. With a presence in Ohio, the nation’s seventh-largest lottery market, and Massachusetts, whose state lottery produced $1.2 billion in net profit for the Commonwealth during the 2024 fiscal year, Jackpot.com’s collaboration with 7-Eleven represents an added layer of accessibility for players.

Jackpot.com remains committed to responsible play and has significantly invested in protocols by allowing customers of legal age to set spend limits and limits on daily deposits, all while providing access to local and national responsible gambling resources, self-exclusion, self-suspension and automated notifications that offer help should problematic behavior be detected. Jackpot.com is also the only lottery courier service to launch with an iCap certification from the National Council on Problem Gambling.

To learn more, visit jackpot.com. First-time users can also download the official Jackpot.com Lottery App on the iOS or Android App Stores, where available.

 

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eSports

The World Esports Summit 2024 Is Here!

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The IESF World Esports Summit returns this December to Busan, South Korea. Hosted at the Busan Esports Arena (BRENA) from December 5-6, the Summit will bring together prominent figures from Esports, global brands, government officials, and sports executives for a deep dive into the current Esports trends, its rapid transformations, and future challenges.

This year’s theme, “Building Bridges, Not Barriers, Through the Power of Esports,” will highlight the role of Esports in uniting cultures, ideas, and industries. Under the slogan “We Empower Success,” the

Summit provides a great platform for Esports experts to engage in meaningful discussions and sessions, sharing their insights on trends and presenting forward-looking ideas for our industry.

The event, strategically timed at the close of the competitive season, presents a perfect environment for reflection on the year’s biggest events, industry shifts, and the next steps for Esports. Attendees can follow the expert’s perspectives on topics like:

  • (R)Evolution in Esports
  • East Meets West
  • Esports Integrity: The Role of Referees
  • The Rise of International Esports Competitions
  • (In Korean) Korea’s Secret Sauce etc.

Also, featured at this year’s event are the IESF World Esports Training Camp and the World Esports Referee Academy.

These are very important IESF programs that are aimed at advancing the skills and professional standards of the next generation of Esports leaders.

Join us in Busan for two days designed to inspire, connect, and empower the international Esports community.

Registration for the World Esports Summit is free and open to all interested attendees.

To register, please complete our online registration form: iesf.formstack.com/forms/wes2024_participation_registration

See you in Busan!

 

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eSports

Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference

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Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience.

As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.

Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.

Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC  key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .

“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are  committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.” 

Looking ahead to ICE Barcelona, Akhil Sarin stated:  “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”

He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”

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