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Here’s a Look at the Top Trends Shaping the Online Gambling Market
The global online gambling market size is projected to reach USD 158.20 billion by 2028, exhibiting a CAGR of 11.4% during the forecast period. This information is given by Fortune Business Insights™ in a new report, titled, “Online Gambling Market, 2021-2028.” As per the report, the market was USD 66.72 billion in 2020.
List of Key Players Covered in this Market Report:
- Slots Heaven Casino (Slots Heaven Casino)
- Sky Betting & Gaming (Leeds, United Kingdom)
- SPIN Casino (Canada)
- DraftKings Inc. (Massachusetts, United States)
- Betfred (Warrington, United Kingdom)
- BetAmerica (California, United States)
- LeoVegas AB (Stockholm, Sweden)
- Betsson AB (Stockholm, Sweden)
- StarsGroup.com (Ontario, Canada)
- Kindred Group Plc. (Valletta, Malta)
- Mansion Casino (Gibraltar)
- Evolution Gaming AB (British Columbia, Canada)
- Scientific Games Corporation (Nevada, United States)
- Buffalo Partners (New York, United States)
- bet-at-home.com AG (Germany)
- 888 Holdings PLC (Gibraltar)
- Bet365 (Stoke-on-Trent, United Kingdom)
- Flutter Entertainment Plc. (Dublin, Ireland)
- William Hill Plc. (London, United Kingdom)
- Entain plc (GVC Holdings Plc.) (Douglas, Isle of Man)
REPORT SCOPE & SEGMENTATION:
Report Coverage | Details |
Forecast Period | 2021 to 2028 |
Forecast Period 2021 to 2028 CAGR | 11.4% |
2028 Value Projection | USD 158.20 Billion |
Base Year | 2020 |
Market Size in 2020 | USD 66.72 Billion |
Historical Data for | 2017 to 2019 |
No. of Pages | 130 |
Tables, Charts & Figures | 92 |
Segments covered | Type; Devices; and Region |
Growth Drivers | Ease of Online Payment to Drive Online Gambling Market Growth |
Restrictions of COVID-19 on Land-based Casinos to Boost Demand for Online Gambling | |
Rapid Adoption of Smartphones to Fuel Demand for Mobile Gambling | |
Pitfalls & Challenges | Rising Adverse Impacts on Mental Health and Bans on Online Gambling May Impede Market Growth |
Quick Adoption of Online Gambling amid COVID-19 to Boost the Market
The global health and economic crisis triggered by the COVID-19 pandemic forced governments in several countries to impose strict lockdowns and social distancing measures. Companies rapidly adopted remote working models, leading to huge portions of working populations working from home. With most non-essential services and places, including casinos, being closed down, gamers and gamblers have swiftly shifted to virtual platforms, boosting the online gambling market growth in the process. For example, an article published by New York University revealed that digital gambling platforms have gained speedy momentum in Canada after the coronavirus broke out. In Australia, according to a report by Concordia University, Canada, spending on online casinos rose sharply by 67% in April 2020. The coronavirus pandemic has, thus, proved favorable for this market, enabling it to register a healthy CAGR of 11.2% and reach a value of USD 74.17 billion in 2021.
Market Segments
Based on type, the market has been classified into sports betting, casinos, poker, lottery, bingo, and others, with the lottery segment holding a share of 15.1% in the global market and a share of 15.4% in the UK market in 2020.
On the basis of devices, the market segments include desktop, mobile, and others. By region, the market has been divided into North America, Europe, Asia Pacific, the Middle East & Africa, and South America.
Highlights of the Report
The report offers a granular examination of the various factors shaping the growth trajectory of the market, as well as a holistic analysis of the hindrances obstructing the market. Furthermore, a microscopic study of the regional and competitive dynamics influencing the market has also been provided in the report, along with an in-depth assessment of the individual market segments. The insights contained in the report are based on industry-leading research conducted through primary, secondary, and tertiary sources.
Driving Factor
Introduction of Sophisticated Technologies in Virtual Gambling to Fuel the Market
Advanced, intelligent technologies, such as artificial intelligence (AI) and blockchain, are being increasingly employed by online gambling platforms to ensure a secure and safe space for enthusiasts. Heralding this trend are startups that are developing and offering novel gambling platforms powered by smart technologies. For example, Edgeless, which was started in 2018, became the first Ethereum-based virtual casino that uses distributed ledger technology to ensure payouts. Similarly, Tombola is a popular lottery and gambling platform driven by cryptocurrency and other blockchain-enabled tools. Another example is the Canada-based startup, Quarter4, which leverages AI to offer simulations, content, and predictions for sports bettors. The incorporation of new-age solutions in digital gambling is, thus, opening new pathways of development for this market.
Regional Insights
Europe to Headline the Global Market, Forecasts Fortune Business Insights™
Europe is expected to dictate the online gambling market share during the forecast period on account of the heavy investments being made by sports enthusiasts across the continent in online sports betting. Moreover, a healthy betting culture in Europe will further bolster the prospects of the market in the region. In 2020, the Europe market size stood at USD 30.92 billion.
The presence of secure connectivity infrastructure and strong gambling regulations will propel North America in the second-leading position in the market in terms of revenue generation. On the other hand, growing investments in online gambling in South America, driven by regulations in Colombia and Argentina, are anticipated to speed up the expansion of the market in this region.
Competitive Landscape
Key Players to Strengthen Businesses through Innovative Collaborations
With online gaming picking up pace amid the COVID-19 pandemic, key players in this market are entering into strategic collaborations with gambling industry giants to deepen their market footprint. These companies are engaging in developing innovative online gambling platforms to attract gamblers and gain momentum in this rapidly evolving market space.
Industry Developments:
- December 2020: BetMGM launched the BetMGM Casino in Pennsylvania, with an aim to bring its online gambling portfolio to players in the state. The platform will offer sophisticated mobile casino games, which will be available on iOS, Android, and desktops.
- February 2020: CBS Sports and William Hill inked a deal under which William Hill will become the exclusive provider of Wagering Data and Sports Book across all CBS Sports platforms. The partnership will integrate sports betting, media, and technology to enhance fan engagement.
Latest News
Global Dollar Network Launches USDG Stablecoin Which Could Revolutionise iGaming Transactions
In a significant advancement for the iGaming industry, the recent launch of the Global Dollar Network introduces USDG (Global Dollar), a stablecoin set to transform online gaming transactions. Already fronted by bigshot financial technology and cryptocurrency firms—including Robinhood, Kraken, and Galaxy Digital—this new option will provide a stable digital asset backed by traditional currencies.
Stablecoins are cryptocurrencies that have been designed to maintain a fixed value by pegging them to more conventional currencies, such as the US dollar. In that respect, they respond better to issues of high volatility usually associated with cryptocurrencies—appealing to those industries requiring consistency of transaction value, an attribute that is invaluable in iGaming for online crypto casino platforms.
These casinos have become some of the most widely used platforms now where cryptocurrencies are accepted as a payment method. They offer great perks like generous bonuses, faster withdrawals, and a more private and seamless experience for players. However, crypto volatility can make it tricky as winnings can soar or drop based on how a particular crypto token is performing. Stablecoins make a great alternative to mitigate this issue.
The Global Dollar Network’s USDG has been issued from Singapore by the crypto platform Paxos, aligning with the Monetary Authority of Singapore’s regulatory framework. The governance of USDG will be handled by a board that includes representatives from its network partners, such as Anchorage. USDG will face the uphill challenge of seeking entry into a market dominated by Tether and other prominent stablecoins, which hold nearly 90% combined of the total market capitalization, according to a CoinGecko report.
With USDG integrated into an iGaming platform, several tangible benefits are predicted to arise. First of all, it improves a lot in terms of transaction speed and efficiency. Traditional methods of banking delay the depositing and withdrawing of money, thus frustrating players who wish to participate in gaming activities. Stablecoins provide virtually instant transactions, allowing players to deposit their money and begin playing instead of waiting around for hours.
Furthermore, your winnings won’t fluctuate as much since they are relatively stable thanks to the coin being tied to the US dollar. Stablecoin transactions typically cut out most of the middlemen, hence reducing fees on deposits and withdrawals, making it cost-effective both for players and operators. This will enable players to have more funds for gaming while operators will be offering better services without necessarily affecting profitability.
However, acceptance of this class of cryptocurrency may vary among gaming platforms; whereas some online gaming platforms might fully accept them as a mode of payment, others might merely be considering it or be partially done with the integration process. Gamers wishing to try stablecoin should validate the different accepted payment means on their preferred platform.
Paxos CEO Charles Cascarilla asserted that they are willing to offer incentives to ensure a speedy adoption of the new stablecoin across all industries. Per Reuters, he iterated that The Global Dollar Network is committed to redistributing nearly all rewards to its participants. Its purpose is to encourage the widespread use of global stablecoins and to speed up the adoption of the technology behind it.
The involvement of reputable financial institutions further solidifies the credibility of USDG. For the purpose of the project, DBS Bank has been chosen as the main banking partner, taking care of cash management and custody services for the reserves behind USDG. The partnership with a major South East Asia bank ensures that the stablecoin will be backed by secure and reliable financial assets, further building trust among its users and stakeholders.
Paxos co-founded USDG’s governing body with some of the biggest crypto giants: Anchorage Digital, Bullish, and Nuvei. As such, the new stablecoin has quite a big advantage over many competitors regarding regulatory compliance.
As such, the integration of stablecoins like USDG into the continuously developing iGaming industry is one of the main avenues through which payment systems are getting modernized and user experiences improved.
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SUPERSCALE RAISES $1.2 MILLION FOR GAME BUSINESS ANALYTICS ‘SUPERPLATFORM’
SuperScale, the game business analytics company, announces it has secured an investment round of $1.2 million to support the launch and rapid expansion of SuperPlatform, the ultimate game business analytics platform.
SuperPlatform solves a critical industry challenge: aligning changes in game business strategy from top to bottom with consistent and trustable data that is always up-to-date. The platform provides executives with a single source of reliable, standardized business insights from across the organization in order to execute data-backed strategies with coherence and confidence. After a soft launch in August 2024, 60 studios are already using SuperPlatform to understand their entire business in one integrated platform.
The fresh funding round was led by existing investors including Across Private Investments, LevelUp Ventures, Zero One Hundred, and Venture to Future Fund, along with new investor Strecko Investments. Following the successful soft launch and strong market adoption of SuperPlatform, SuperScale has already become cashflow positive and is extending the current funding round by a further $2.15 million by the end of 2024, positioning the company for sustained success.
The no-SDK SuperPlatform integration ensures consistency of business data from over 40 sources across marketing, product, and finance, providing an all-in-one, AI-powered view of games business performance. It brings games studios and publishers all the flexibility and data ownership of an internal solution at a fraction of the cost of today’s fragmented tools. SuperPlatform includes advanced features such as predictive modeling, automated data health monitoring, and hundreds of standardized use cases—all tailored to the unique needs of individual decision makers inside game organizations of all sizes.
A standout feature of SuperPlatform is its ‘Command Center’ which enables gaming executives and investors to model shifts in strategy, and execute them across their organizations. Whether a CEO of an indie studio focused on maximizing short-term cash flow or a Portfolio GM aiming to boost first-year profits in a larger gaming organization, SuperPlatform provides decision-makers with the accurate success criteria needed to align their teams with the organization’s goals.
Ivan Trančík, Founder and CEO of SuperScale, commented:
“Apple’s privacy changes and the post-pandemic slump rocked the games industry. CEOs, CFOs and investors have been kept up at night, scrambling to implement radically different business strategies across their organizations. By consolidating essential tools and analytics into one platform, we give studios of all sizes the peace of mind to trust their business data again, while reducing the need for multiple platform tools or costly internal solutions.”
He added:
“SuperPlatform is our flagship SaaS offering and is the culmination of eight years of internal development, encompassing all the tools and models developed by SuperScale. It has already delivered record profits to our partners as part of our existing complementary solutions and, by offering it as a unified platform, we can empower a much broader range of studios to achieve unprecedented results.”
Michal Csonga, partner at Zero One Hundred, said:
“SuperScale has executed a stellar corporate and product transformation during the most turbulent period in the history of the gaming industry. They have consolidated years of expertise into one software platform. SuperPlatform saves game studios and developers significant time and costs and increases profits drastically. We are thrilled to support this success story that is reshaping this global industry.”
Founded in 2015, SuperScale has long been known for offering a suite of solutions to game developers and publishers, powered by the proprietary analytics technology that now underpins SuperPlatform. By making it available to all on a subscription basis, SuperScale completes its transition from a service-based to a SaaS (software-as-a-service) model. To find out how SuperPlatform can unlock your game’s true potential, simply copy the link of your game in the Google Play or App Store into the platform’s Revenue Uplift calculator.
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