ESA Gaming strengthens team with new Head of Games

Innovative provider ESA Gaming has appointed Craig Asling as its new Head of Games, as the supplier sets out to boost its content portfolio.

Asling brings a wealth of industry experience and expertise and joins ESA Gaming from iSoftBet where he spent seven years, most recently in the role of Studio Lead and Game Producer. Before his venture into the iGaming industry, Asling held several positions in the video games sector.

In the newly created role, Asling will be responsible for expanding ESA Gaming’s portfolio of EasySwipe^TM games, including the popular Mine Series, as well as rolling out a new collection of mobile slots.

The EasySwipe^TM portfolio has been developed to seamlessly integrate into sportsbooks to offer players the best quality casino games without disrupting the sports betting portfolio. With fast-resolving, quick-gratification games, the titles give sports bettors an alternative experience and introduces them to a new vertical of casino games with proven cross-selling capacity.

After initial success since the introduction of the games collection in 2020, the appointment of Asling will see the portfolio strengthened further as ESA Gaming continues to execute its growth strategy across numerous regulated markets.

Zorica Smallwood, Director at ESA Gaming, said: “We are thrilled to welcome Craig, an experienced and creative content producer with a passion for games, to the ESA team. With his help and expertise, we will be able to inject more time and resources into further developing our product offering after what has been a successful period of growth for ESA Gaming.

“We have great plans for the future, and we look forward to introducing fresh and exciting content to players around the globe.”

Craig Asling, Head of Games at ESA Gaming, said: “I’m very happy to join the dynamic and innovative team at ESA Gaming and to be part of their future evolution.

“ESA’s content brings something unique to the market and with a vision to expand the offering further, it’s an exciting time for me to join the company.”