Blueprint Gaming widens its horizons with Rootz partnership

Developer’s content goes live across group’s online casino brands

Leading slot developer Blueprint Gaming has strengthened its presence across Europe after striking a new partnership with online casino platform provider and operator group Rootz.

Established Rootz casino brands, including Caxino, Wheelz and Wildz, now have access to Blueprint’s extensive games portfolio, bringing more of the studio’s high-quality creations to a wider audience.

The integration via the ORYX Hub includes the developer’s popular series of Megaways™ titles such as Buffalo Rising and Diamond Mine. Players from across the group’s brands can also experience Blueprint’s hugely successful branded games, including Rick and Morty™ Wubba Lubba Dub Dub and The Goonies™.

Over the coming months, Blueprint will continue to deliver new and exciting slots across the online casino brands powered by Rootz. This includes the upcoming release of The Goonies Return, the highly-anticipated sequel to the studio’s award-winning game inspired by the classic 1985 film.

Rootz was formed in 2018 and has quickly established itself within the online casino industry. The company’s proprietary platform, utilised by its online brands, has been built with automation in mind and offers a fast and stable performance.

Tony Kjaldstrom, Chief Operating Officer at Rootz, said: “We’ve worked hard to produce a robust and flexible platform that powers great online casino experiences across our brands. This new partnership with Blueprint Gaming, one of the industry’s biggest slot developers, significantly enhances our offering.

“We are thrilled to work with Blueprint and deliver its quality slots to our leading brands, which I’m sure players will come to appreciate over the coming months.”

Samuel Häggblom, Director of Key Accounts at Blueprint Gaming, said: “It’s amazing to see our highly-engaging titles go live with the Rootz platform and its online casino brands, enabling us to strengthen our presence in the European market.

“The group’s online casinos have formed an impressive customer base over recent years. With this new deal, more players than ever before will have access to our engaging suite of games.”