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ARISTOCRAT CONTINUES TO INVEST IN EXPANDING DIGITAL GAME PIPELINE AND PORTFOLIO DIVERSIFICATION FOR GROWTH

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ARISTOCRAT CONTINUES TO INVEST IN EXPANDING DIGITAL GAME PIPELINE AND PORTFOLIO DIVERSIFICATION FOR GROWTH
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Aristocrat Leisure Limited announced that it has entered into a number of deals to further expand its world-class Digital game development capability, in line with its growth strategy. The investments are strongly aligned to targeted genres, particularly the highgrowth casual and merge segments where Aristocrat Digital already has a presence, and the social casino segment, in which the business has a market-leading position globally.

In total, three new studios will join Aristocrat Digital, deepening the business’ access to game development talent and studio capabilities in top-tier mobile game talent hubs across Northern and Eastern Europe. Details are as follows:

 

  • Aristocrat has agreed to acquire Helsinki-based free-to-play mobile gaming studio Futureplay, which specialises in the growing merge/match 3 segment of the casual market. Founded in 2015, Futureplay has released six games that have been played by over 140 million users around the world, including titles such as Merge Gardens, Idle Farming Empire and Battlelands Royale. Futureplay will operate under the proven leadership of Jami Laes, as a studio reporting within Aristocrat’s Plarium business. This will bring together Plarium’s best-in-class game development infrastructure and marketing expertise with Futureplay’s outstanding casual mobile capabilities enabling Plarium to expand and diversify their portfolio (which includes the global sensation RAID: Shadow Legends).

 

  • Given talent opportunities in the region, Aristocrat has established a further Helsinkibased studio, Northern Stars. Northern Stars will focus on the emerging hybrid casual genre under the world-class game development and studio leaders, Minwoo Lee (ex EA, Rovio, Ubisoft) and Antti Nikander (ex Rovio). Minwoo and Antti bring a wealth of experience to the Group, which will help us grow Aristocrat’s presence in Finland and further expand our game development capabilities.

 

  • Aristocrat has acquired Playsoft, the Gdańsk (Poland) based mobile gaming studio specialising in the social casino genre. Playsoft has a 13+ year track record of developing more than 50 successful game titles for third party partners. Playsoft will operate within the Product Madness business, and continue to be led by its impressive founders Nicolas Bensignor and Pierre Olivier Monteil. The studio will help accelerate Product Madness’s pipeline and deliver innovation, while establishing a strong footprint for the company in another strategic European location.

 

Aristocrat Digital’s CEO, Michael Lang, said “These deals are consistent with Aristocrat’s successful strategy of bringing more world-class game development talent and capability into the organisation to expand our game pipeline and sustain our strong growth momentum in
Digital.”

“We are thrilled to welcome Futureplay, Northern Stars and Playsoft to the Aristocrat Digital family, given their impressive track records in game development, creativity and innovation. Coupled with Aristocrat Digital’s ambitious strategy, global scale, marketing and investment
capabilities, we look forward to helping our new colleagues reach new heights as part of Aristocrat.”

“We will continue to be active in pursuing global talent and studio deals that accelerate our growth strategy, alongside our sustained proven focus in driving organic growth and abovemarket results” Mr Lang concluded.

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Stats Perform co-founder launches social gaming disruptor PickGuru with £2.6m investment round back by leading angels including Paddy Power.

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Stats Perform co-founder launches social gaming disruptor PickGuru with £2.6m investment round back by leading angels including Paddy Power.
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PickGuru, a brand new social gaming platform, has secured £2.6m in seed funding in their quest to revolutionise the interaction between real-money wagering and live sport. The new platform will allow friends and fans to challenge each other in a wide variety of exciting sports prediction games.

With a concept built and refined by some of the most successful sports entrepreneurs in the UK, PickGuru will allow users to test their knowledge to win big cash pots for small stakes in nationwide leagues or compete with their friends in mini-leagues. Powered by seamless real-time data feeds, PickGuru leaderboards will update dynamically as games progress and reward successful sports gurus with cash prizes.

The funding round will be used to launch and scale PickGuru, set for early 2022.

PickGuru is headed by an experienced founding team including Oliver Slipper (co-founder of Stats Perform/DAZN), Paul Cobley (founder of Matulo Software), Paul Watkins (ex-FP&A director at Stats Perform/DAZN, ex-finance director at Sportquake), Jon Owen and Jon Youell (founders of Pitch International) and Adam Perrin (co-founder of Masomo Games, ex-brand director at Paddy Power).

What began as a competition amongst friends is now set to change the way fans interact with live sports forever. As told by PickGuru’s founders, the platform’s origins started as a manual spreadsheet-based tipping competition which was shared with friends and colleagues during the 2020 Masters tournament. After the game spread across the UK and became a viral sensation, the idea for a new and innovative platform to bring sports fanatics together was born.

PickGuru, is currently looking to fill 10 roles across development, compliance and marketing with a view to recruit a further 20 roles over the next 12 months.

Speaking about the latest fund raise, Oliver Slipper, chairman and co-founder of PickGuru, said: “I certainly didn’t expect things to take off less than a year after sending out a simple game to friends but the massive popularity of it convinced me that I was onto something.

“Following months of hard graft and huge investment, we’re proud to be building the first UK-focused platform that uniquely combines elements of fantasy sports, gaming and live action, and strongly believe users will love the result.”

He continued: “I’m delighted that some of the most successful sports entrepreneurs shared our vision and I thank them for backing our ambitious plans for the business.”

Following a £6m pre-money valuation, PickGuru brought together a list of angel investors including Paddy Power (ex-communications director, Paddy Power), Simon Wear (founder and chairman of Global Cycling Network), Oliver and Alexander Kent-Braham (founders of recent unicorn, Marshmallow) and Will Neale (founder of Grabyo).

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Best sites for testing casinos for free

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When you’re buying a new car, you more often than not want to go for a test drive before making the final decision. Similarly, it’s understandable if you hesitate to spend real money at a casino you have never used before. That’s why it’s always a good idea to try casinos out for free. 

Another valid reason to do that is if you want to experience the thrill of gambling without spending heaps of money. In this article, we will tell you how to try out casinos for free and what are the best sites for doing that. 

How To Test Casinos For Free

There are two ways you can get a glimpse of the casino experience without paying a single penny and then make a decision whether you want to play for real money. 

You can peruse the game selection of an online casino and try out different aspects of the site without signing up. Many casinos allow you to play a wide selection of slot or table games without making an account and play the demo versions without making a real money bet. In addition, you can chat up with the support and see if they are quick, polite and do you enjoy your experience.

It’s easy and convenient because you do not have to create an account. However, the main drawback of this method is that it doesn’t really give you the full user experience of casinos – many games do not support demo play, and you cannot test many user-only features. 

That’s why the best way to try out a casino is by using a no deposit bonus. Upon signing up, these offers will give you either free funds to play casino games for free, for free spins at the most popular slot machines – sometimes even both. 

The biggest drawback of this method is that few casinos offer no deposit bonuses in comparison to those that require deposits. The best way to find a no deposit bonus offer is by using a site like Freespinsbonus24.

What Is A No Deposit Bonus

Bonuses make gambling easier. While this statement is true for all bonus types, it is particularly true for the no deposit bonus. While other kinds of bonuses more often than not require you to meet a certain deposit requirement to claim and use them, no deposit bonus, as the name implies, can be used without any payment. Just claim the offer and start playing!

That being said, just like most casino bonuses, no deposit bonuses have certain terms and conditions, such as wagering requirements. That’s why it’s a good idea to thoroughly read the T&Cs before claiming the bonus. 

By using a no deposit bonus, you can either get a set amount of bonus cash that you can spend at various casino games or a large number of free spins that let you have a go at slot machines for free. 

Free Spins Bonus

One of the most sought-after risk-free online casino bonuses is the free spins bonus. This bonus is mostly focused on slots and will allow you to play some of the biggest slot titles for free. If you are worried about the effect the bonus will have on the game quality, relax, you have nothing to worry about. The game will treat your free spin exactly the same as a real money spin.

Perfect for new players who are still learning the ropes of slot gaming, free spins will help you understand how the game works and try out its gameplay and features without any risk. It’s also a great way to try out brand new slots that just have arrived. All in all, this bonus is a must-have for all players who want to make real money while gambling at no cost.

Where To Find No Deposit Bonuses?

Free spins no deposit bonus is the best way to test out a casino, and Freespinsbonus24 is a great place to find all the best offers. It lists casinos that offer no deposit free spins or regular no deposit bonuses in a convenient place, with all the information about the casino you need. This site also does casino reviews, so you can learn all you need to know before signing up. 

Conclusion

If you want to try out an unfamiliar casino and see if you like it, there are two very good ways to do that. One way is playing demo games without signing up, and the other one is claiming a no deposit bonus. 

It’s a great and lucrative way to try out casinos for free and maybe get some wins, but finding a good no deposit offer is hard. That’s why using a site that finds the best no deposit bonus offers for you is a great idea. 

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PLANETPAY365 BECOMES AS ROMA NEWEST OFFICIAL PARTNER!

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PLANETPAY365 BECOMES AS ROMA NEWEST OFFICIAL PARTNER!
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AS Roma is pleased to announce a new partnership with PlanetPay365, the multi-service platform owned by Planet Entertainment, the SKS365 division for value added services.

The brand will support the club throughout the 2021-22 season, enabling all Giallorossi supporters to benefit from the wide range of products on offer.

As an Official Partner, PlanetPay365 will be supporting AS Roma at all Serie A and Coppa Italia matches scheduled to take place at the Stadio Olimpico – not only through visibility on the sidelines, but also through various initiatives that Giallorossi fans will be able to take advantage of, involving PlanetPay365’s retail network.

PlanetPay365 will also enjoy visibility on the club’s online channels thanks to digital campaigns developed in collaboration with the club, the two parties working together in order to offer the best of its services to Giallorossi fans, from phone top-ups to the purchase of gift cards and digital content.

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