Latest News
Yggdrasil hunts for Viking riches in Towering Pays Valhalla
Yggdrasil, the leading worldwide publisher of online gambling content, has released Towering Pays Valhalla by Games Lab, through its YG Masters partner ReelPlay.
Ascend to the majestic halls of the Viking afterlife in the innovative, multi-configuration slot, which progresses from 15 to 65 active paylines utilizing Games Lab’s proprietary Towering Pays mechanic.
Towers appearing on reels 1, 2 and 3 trigger a row expansion, with players offered a bonus feature for repeating the behaviour when they have progressed to the 5×8 board. They will then have a choice to take the feature or reject it for a further offer later.
With four separate bonus game free spins modes – Valkyrie, Loki, Thor and Odin; there are numerous options for players to win big. In the most lucrative – Odin Free Spins, Towers may appear on all reels offering huge win potential.
In certain jurisdictions free spins are also available to purchase, with players able to select their buy-in level for enhanced chances at triggering the optimal bonus mode.
Stuart McCarthy, Head of Product and Programs at Yggdrasil, said: “Towering Pays Valhalla sees a brand-new mechanic brought to our YG Masters program with an iconic theme beloved by slot players everywhere.
“The YG Masters program was devised to bring innovation and excitement to players from studios everywhere, and we’re thrilled to be able to launch this new hit.”
David Johnson, CEO of ReelPlay, said: “We’re delighted to help bring to market Games Lab’s latest Towering Pays game with our partners at Yggdrasil. Valhalla is a game that develops over spins with its increasing reel matrix and multiple feature offerings, and builds on Games Lab’s recent successful launches via YG Masters such as Royal Dragon Infinity Reels.”
Latest News
ECA and AGEM applaud creation of Association Assembly at ICE Barcelona
The news that January’s ICE Barcelona will include a major new feature dedicated to global gaming’s most influential trade associations has been welcomed by organisations in Europe and abroad.
Making full use of the additional space at the Gran Via Fira de Barcelona, the first ICE Association Assembly has been created to enable trade bodies to promote their values and create new opportunities for the gaming community across every sector and geography, including both the Brussels-based European Casino Association (ECA) and the Association of Gaming Equipment Manufacturers (AGEM), the global trade association for gaming equipment suppliers with its primary headquarters in Las Vegas.
Erwin Van Lambaart, Chair of the ECA confirmed: “Our members are already planning their week in Barcelona and they will be at this historic edition of ICE in great numbers. ICE is a pivotal event for the global gaming community and having a show floor feature which will enable us to engage directly with all sectors is a unique opportunity.
“Traditionally, our association’s involvement at ICE and its Conference program has primarily centred around networking and product development orientation—connecting with our members, regulators, suppliers, and fellow trade bodies. However, ICE 2025 marks a significant milestone. For the first time, the ECA will have the chance to fully interface with the global industry supply chain in its entirety. We are looking forward to this unique opportunity to articulate our vision for the future to a diverse and comprehensive audience, where innovation, responsibility and significant partnerships for guest and customer centricity will have centre stage.”
Daron Dorsey, CEO of AGEM added: “We represent the interests of our gaming suppliers whose well-known brands are global in reach, so to be given the opportunity to explain our agenda and engage with what is a truly international audience of association colleagues on the ICE show floor is invaluable.”
January’s editions of ICE and iGB Affiliate will occupy 120,000sqm of space compared to the 100,00sqm at ICE 2024. In a major endorsement of the opportunities offered by the relocation to Barcelona 72% of the 25 biggest exhibitors will have an increased stand presence at ICE 2025.
Industry Awards
Blask Wins Prestigious “Startup of the Year” at 2024 Starlet Awards
Blask, the pioneering AI-powered analytics ecosystem for iGaming, has been named “Startup of the Year” at the prestigious 2024 Starlet Awards. The company earned this recognition for developing a groundbreaking market intelligence platform that has redefined how gaming operators leverage data and market insights.
Award Recognition
The award confirms Blask’s revolutionary approach to market analytics and its significant impact on how iGaming companies access and utilise market intelligence. Powered by AI models including Computer Vision and Natural Language Processing, Blask analyses billions of data points across 2000+ active brands to provide unprecedented market insights.
The Starlet Awards recognition follows Blask’s recent SiGMA Asia Startup Pitch 2024 Award victory. “Winning these awards affirms our belief that innovation and bold ideas can reshape the iGaming landscape. The recognition underscores the impact of our cutting-edge AI technology and our relentless pursuit to transform data into actionable insights”, reflects Max Tesla, CEO and Co-founder of Blask
Blask provides operators with a strategic edge across multiple critical areas. Its real-time market analysis capabilities deliver instant access to crucial market metrics, while the high-granularity data available at one-hour intervals enables swift, informed decision-making. The sophisticated AI modelling system estimates GGR and FTD by analysing a comprehensive range of inputs, including historical data, third-party OSINT data, market performance, competitor metrics, historical brand performance, market reports, and public company disclosures.
Beyond analytics, Blask offers robust brand monitoring and competitor analysis tools, alongside strategic and tactical planning capabilities particularly valuable for market entry decisions and maximising performance during major events. The recently introduced customer profile feature harnesses AI to generate detailed, country-specific user profiles, adding another layer of strategic insight for operators.
Latest News
CONCEPT: VERSATILITY AND EFFICIENCY IN SPACES
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Additionally, the integrated LED strips in CONCEPT eliminate the need for extra signs or wedges, creating a sleek and attractive visual at all times.
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