The Sandbox Partners with Snoop Dogg to Bring the Legendary Icon into the Metaverse

The Doggfather is recreating his mansion in The Sandbox virtual gaming world, allowing players to experience concerts and parties and even play as Snoop Dogg

The Sandbox, a leading decentralized gaming virtual world and a subsidiary of Animoca Brands, announced that it has partnered with Snoop Dogg to bring the legendary rapper, actor, songwriter, entrepreneur and entertainer to The Sandbox gaming metaverse.

Snoop Dogg will enter the metaverse by owning his own virtual land in The Sandbox, where he will set up his mansion. Snoop Dogg will also launch his NFT collection including player avatars and a limited ‘Snoop Dogg Private Party Pass’ that gives users VIP access to concerts, events, Q&As, and dedicated NFT drops. Snoop Dogg will also launch a 3D avatar collection inside The Sandbox and players will be able to create games using virtual “Doggfather” items such as Snoop Dogg’s personal car collection, dogs, statues, memorabilia, and more. All info on Snoop Dogg entering The Sandbox, as well as the Private Party Pass can be found on https://sandbox.game/snoopdogg/

Snoop Dogg has always been on the cutting edge of new technologies, investing in telemedicine and launching his own esports tournament series, the Gangsta Gaming League, in 2019. In April of this year, he dropped “A Journey with the Dogg,” a select set of NFTs designed to offer a look into his life that included the exclusive track NFT. His next step into the NFT world is The Sandbox, the fast-growing decentralized gaming platform where Snoop Dogg can share his NFT collection and lifestyle with players around the world.

To mark the occasion, The Sandbox will hold a LAND sale on September 30th, 2021 at 1 p.m. (UTC), which will allow fans to buy LANDS adjacent to the property of Snoop Dogg’s, thus becoming the Doggfather’s virtual neighbors in the metaverse.

“I’m always on the look-out for new ways of connecting with fans and what we’ve created in The Sandbox is the future of virtual hangouts, NFT drops and exclusive concerts,” said Snoop Dogg. “We’ll have a fresh set of Dogg style NFTs that players can integrate into the game experiences to take this online experience to the next level for sure.”
“The idea of having hip-hop legend Snoop Dogg as your next-door neighbor in The Sandbox metaverse is mind blowing – and being able to have a unique Snoop NFT as your in-game avatar is even cooler,” said Sebastien Borget, COO and Co-Founder of The Sandbox. “By entering the next generation of entertainment where fans, creators, and players can connect and play-to-earn in a gaming virtual world, the Doggfather continues to be a pioneer. I can’t wait to attend the first Snoop Dogg live concert in the metaverse alongside our players!”

“We are building the future of entertainment where everyone will enjoy creating and sharing their very own virtual experiences,” said Arthur Madrid, CEO and Co-Founder of The Sandbox. “The Sandbox is bringing iconic culture with Snoop Dogg and enhancing it through innovation with NFTs and virtual experiences. Snoop’s LAND is decentralized; 100% owned by him to develop through his creative genius. I can’t wait to join his first private party in The Sandbox!”

“We are entering into a new age of creative potential that was never possible bound by the laws of the physical world and are excited to help Snoop continue to provide innovative entertainment for his millions of fans all across the globe,” said Alex Livian, Founder of Cultivate Studios, and representative of The Sandbox & Snoop Dogg collaboration.

As with all The Sandbox partnerships, the collaboration will include carefully curated and designed experiences and specific assets that players can purchase and use in their original creations. This will allow players to step into Snoop’s virtual mansion to join an exclusive pool party experience, enjoy Snoop Dogg’s extensive collection of NFT art, or explore Snoop Dogg’s car collection. Players will also be able to insert voxel versions of Snoop Dogg’s dogs, cars, and other items in their virtual experiences.

Part virtual real-estate, part amusement park, The Sandbox fully embraces the idea of the metaverse as a continuous shared digital space where worlds and heroes collide to make rainbow-colored magic (think Ready Player One). Snoop Dogg joins over 165 existing partnerships including The Walking Dead, deadmau5, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, all following The Sandbox team’s vision of empowering players to create their own experiences using both original and well-known characters and worlds.

The Sandbox is scheduled to launch its first public Alpha for players in Q4 2021, enabling anyone to experience a social hub and gain the power to build a fantastic collection of fantasy and role-playing adventures that can be traded with other players, creators, and artists on the platform.