Relax strikes Ellmount Entertainment deal

The iGaming aggregator and supplier of unique content, Relax Gaming, has signed a deal to go live on Ellmount Entertainment’s MGA-licensed online casino, CasinoRoom.

In the latest in a string of moves that have seen Relax increase its footprint dramatically, the deal will see the operator group host the supplier’s range of proprietary titles, such as Top Dawg$, Dead Man’s Trail and the award-winning Money Train 2.

Ellmount Entertainment’s highly successful site also holds a licence in Sweden, which aligns with Relax’s own ambitious expansion plans in the Nordic market.

With over 20 years of experience, the brand offers slots, live casino and table games, providing a cutting-edge user experience to players and trusted partners worldwide by going beyond industry standards and common offerings.

Commenting on the partnership, Daniel Eskola, CCO at Relax Gaming, said: “We have a track record for pushing the boundaries in game development and are confident that reputation will grow thanks to this new partnership with Ellmount Entertainment.

“This deal comes as testament to the value that Relax brings to the table for both the operators and studios we work with, delivering top-level content quickly and easily. We are excited to see this deal blossom in the coming months.”

Mery Blomqvist, CMO at Ellmount Entertainment added: “Further increasing our offering with a key partner like Relax Gaming is an important step for everyone here at Ellmount Entertainment. We look forward to seeing their intuitive designs and innovative gameplay draw new players from a host of demographics thanks to this agreement.”

As a leading B2B supplier, Relax Gaming has established itself as a true driver of differentiation – with the provider taking home four EGR B2B awards earlier in July and two CasinoBeats Developer Awards at this summer’s summit in Malta – as well as being awarded Casino Content Supplier at the EGR Nordics in February.

Now one of the industry’s strongest aggregators, Relax provides more than 2,000 online casino games – from its high performing proprietary slots to a varied library of content from hand-picked third-party studios via its partnership programmes.