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Women in Gambling

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Introduction

For centuries, several popular activities have been divided along gender lines, and gambling is not exempt. The act has remained highly male-populated for a long time now, but recent statistical evidence suggests that balancing is on the way. This article will explore much of these recent research findings and paint an exact picture of what female gambling looks like in Ireland and across the globe. Online casino enthusiasts in Ireland – whether male or female – can enjoy more insightful gambling pieces, including thorough reviews of the best Irish casinos sites and bonuses available. 

The Rise of Female Gamblers

There are no prizes for guessing just how frequently women gambled compared to men two decades ago. For a long time, the masculine gender remained the more predominant force across a raft of gambling forms – brick-and-mortar casino gaming, online casinos, sports betting, and horse race betting. However, as the industry has grown more popular, female gambling has begun to close up to its male counterpart. A 2018 study on the Irish gambling scene revealed the industry to be worth somewhere in the region of €8bn. That figure soared to an estimated €10bn the following year. These ever-rising numbers have been founded on the greater accessibility that technological innovations have introduced to the act of gambling. 

Women can now access the best online casinos in Ireland from the comfort of their homes, and it’s starting to show in the percentage of women who take part in gambling. A 2019 study of the gender percentages of Irish gamblers revealed that in a gender-balanced sample, the likelihood of a man to have gambled within the previous 12 months stood at 70.5%. There was a 64.1% chance for a female to have gambled within that same period. These figures still indicate that men are still more likely to gamble than women, but they also show that the gap between genders (6%) is not as comprehensive as in earlier studies (10% and above). The rise of female gamblers owes a lot to the advent of online casinos; several online gaming sites have reported that a significant amount of their monthly customers are females. 

What Kind of Gamblers are Women?

The UK Gaming Commission surveyed a sample space of male and female participants and found that apart from the difference in the percentage of men and women who gambled, there was also a difference in the method both genders gambled with. The first manifestation of this latter difference came in the type of games that women preferred to play and has been backed up by some other studies carried out on the Irish gambling industry. These researches have revealed that women take a less risky approach to gambling, preferring to spend their time playing on machines that extend their playing times without having them spend too much money. 

 

Further studies on this subject have also shown that women differ significantly from men in how they react to losses made as they gamble. According to an Australian study carried out by the University of Adelaide, men tend to display more energetic reactions to the outcome of their gambling, including common outbursts of aggression. On the other hand, female gamblers reacted to losses in a more subtle and less jarring way. Most women show signs of distress as opposed to displaying any form of aggression after losing. 

Predicting the Future of World Gambling

There’s quite a bit of excitement surrounding the future possibilities of global gambling, primarily founded on the activity’s meteoric surge in popularity in recent times. In Ireland alone, the gambling industry consists of 10,000 gaming machines, 1100 bookmaker shops, and dozens of online gaming sites. In 2019 alone, an estimated €10bn was spent on gambling in Ireland. This annual spend was spread across online casino gaming, sports betting, horse racing, scratch cards, and lottery draws. Experts predict that by 2023, world gambling will be worth around €100bn, with online betting expected to be the headline driver for this exponential growth. Forecasts have also predicted that at least 70% of people aged between 21 – 40 will participate in some form of gambling activity by that time. 

Most Popular Online Gambling Games Among Women

Studies reveal that, compared to men, women have a greater tendency to stick to games of chance when they gamble. When a man visits a casino, he generally looks to play the game with the lowest house edge, the one where he can use his skills to put together a strategy that stands him a good chance of winning. With female gamblers, there appears to be an inclination towards games that do not require significant concentration levels. A recent survey has also indicated that more women have a preference for social gaming over the individual type. Some of the most popular online gambling options among women are:

  • Slots: On a gender-neutral scale, online slots are easily the most popular option for gamblers in Ireland, so it adds up that female gamblers opt for them more than any other game. Surveys indicate that women are more likely to opt for online slots with central female characters and captivating storylines, with win percentages coming in third on the factors they look out for. 
  • Roulette: Roulette is another online game that is pretty popular among women. Online European Roulette and Live Dealer Roulette offer a unique blend of class and simplicity that most female gamblers find attractive. 
  • Bingo: Bingo can often come across as an old-fashioned game that’s only pleasing to old-timers, but the introduction of online bingo has gone some way to changing that narrative. This game delivers a social experience enough to convince female gamblers to pitch their rent with it. 

Conclusion 

The amount of research done on the subject is one factor that should give you a clue as to the levels of popularity that female gambling has attained. As technology and innovations advance, gambling will continue to become a vastly more thrilling and easily accessible activity. And in turn, it’d become even more appealing to female gamblers. The male-dominated era of the industry is well and truly on the way out.

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Expanse Studios (GMGI) Secures ISO/IEC 27001:2022 Certification

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Expanse Studios, the iGaming division of Golden Matrix Group, Inc. (Nasdaq: GMGI), proudly announces its recent certification to the ISO/IEC 27001:2022 standard, which demonstrates globally leading data security standards.

This globally recognized certification reinforces the Group’s dedication to safeguarding confidential information, client trust, and strengthening its competitive position in the iGaming industry.

The ISO/IEC 27001:2022 standard establishes a rigorous framework for managing and protecting information security across all operations. By attaining this certification, Expanse Studios has implemented a comprehensive Information Security Management System (ISMS) that ensures the confidentiality, integrity, and availability of data. This certification goes beyond compliance and assures our clients and partners of our stringent security protocols, protecting against cyber threats and unauthorized access.

“Achieving the ISO/IEC 27001:2022 certification marks a significant milestone in Expanse Studios’ journey. This certification not only reinforces our security framework but also highlights our commitment to upholding the highest standards of trust and integrity for our clients and players worldwide.”, said Damjan Stamenkovic, CEO of Expanse Studios.

In an industry where information security is paramount, ISO/IEC 27001:2022 certification demonstrates Expanse Studios’ proactive stance on cyber risk management and adherence to international best practices. The certification process included comprehensive evaluations, audits, and stringent checks, all contributing to a secure environment that benefits our clients, players, and business partners.

ISO certification assures the clients that Expanse Studios operates with top-tier security mechanisms, solidifying the role of the GMGI entity as one of the most trusted and compliant partners in the iGaming sector.

 

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Almedia Hires 17 New Staff Fuelling Exponential Growth

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– Powering the next generation of rewarded user acquisition  – 

 Almedia, the data-driven platform engineering the future of mobile gaming user acquisition – today proudly announces a major hiring wave which includes over 17 people from leading global tech and gaming brands. The new hires are essential to Almedia’s ambitious strategy for achieving exponential growth across Europe and Northern America over the next 12 months.

The new team members will join an already established team, based in Berlin, with a current headcount of 80, supporting a global client base of mobile game developers and publishers. The expanded team joins established departments including product development, marketing, account management, fraud, and talent acquisition. The 17 new hires will drive Almedia’s core mission: elevating user acquisition to new heights and engineering the future of intelligent engagement.

Moritz Holländer, Chief Executive Officer and Founder at Almedia, commented: “Since 2020, we’ve been at the forefront of rewarded user acquisition, and our services and results are being embraced by the global mobile gaming industry, by companies such as Playtika, SuperPlay, Plarium, and Monopoly Go. Team Almedia is witnessing real-time exponential demand for its rewarded UA services, hence we have a robust scaleup roadmap in place to help us manage demand.”

He added: “What we’ve proudly achieved in four years is quite remarkable. With zero funding, a highly profitable organisation, we are humbled to be assembling a true dream team for the global mobile gaming industry. We are thrilled to welcome the latest waves of new hires to the team, which will help us to further establish our brand as the most credible, data-driven rewarded user acquisition company in the world.”

 

The new hires include

  • Andrey Shilin, Lead Product Manager
  • Holly Pickerell, Workplace and Culture Manager
  • Sabina Halilovic, Fraud Analyst
  • Alexander Rasch, Senior Finance Manager
  • Alisson Paschoal Hausmann, Senior Mobile Developer
  • Anthony Clement, SEO Manager
  • April Chen, Senior Customer Success Manager;
  • Benedikt Roth, Lead User Acquisition Google Ads Manager
  • Caroline Sobkow, Talent Acquisition Partner
  • Federica Stiscia, Senior Gaming Partnership Manager
  • Marc Hammes, SEO Manager
  • Mapa Vega, Senior Talent Acquisition Partner
  • Pablo Herranz, Senior Talent Acquisition Partne
  • Ravisankar Chinnam, Senior Frontend Developer
  • Kutay Akalin, Data Scientist
  • Aleksei Smagin, Junior Affiliate Specialist UA
  • Neil Laverty, Senior Customer Success Manager

Almedia currently has a range of positions open across operations, talent, product, marketing and more. To learn more about careers at Almedia, visit the jobs section on the website.

 

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Huge Jackpot at King Billy Casino: C$3,658,306!

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This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global
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King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!

Because, we are talking about C$3,658,306.

This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.

King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.

A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.

About Games Global

Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network. 

About King Billy Casino

Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.

 

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