Central Europe

IWG InstantGames™ Now Live with LOTTO Hessen

Published

3 years ago

November 16, 2021

George Miller

IWG InstantGames™ Now Live with LOTTO Hessen

Reading Time: < 1 minute

Instant Win Gaming (IWG), the leading supplier of digital eInstants to WLA/NASPL-member lotteries, is delighted to announce that the Company’s eInstants, also known as instant win games, are now available on www.lotto-hessen.de, the iLottery website of LOTTO Hessen.

Initially, IWG has six InstantGames™ titles available for play by LOTTO Hessen’s registered players. This launch marks IWG’s first delivery of eInstants to the German state lottery market. LOTTO Hessen has been a leader in the development of its digital sales channel, with online purchases now accounting for 15% of total sales.

LOTTO Hessen is the 26^th WLA/NASPL-member lottery market now offering IWG games.

Rhydian Fisher, CEO at IWG, said: “LOTTO Hessen has built a very strong iLottery channel. To date, the focus of their online sales has been draw games. Now, eInstants are being featured, and IWG is very excited to have our games available to LOTTO Hessen players.

“With 6.3 million residents, Hessen is the fifth most populous state in Germany. We see the Hessen market, and eventually the German lottery market overall, as a tremendous opportunity for iLottery.”

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George Miller

George Miller started his career in content marketing and has started working as an Editor/Content Manager for our company in 2016. George has acquired many experiences when it comes to interviews and newsworthy content becoming Head of Content in 2017. He is responsible for the news being shared on multiple websites that are part of the European Gaming Media Network.