Balkans
MaxBet sees strong results from SIS Competitive Gaming launch

Deal covers Serbia-based operator’s Balkan territories
SIS (Sports Information Services), the leading multi-channel supplier of 24/7 live betting services, has experienced a successful launch with MaxBet after delivering its esports betting product SIS Competitive Gaming to the Serbia-based operator.
MaxBet is now live with the end-to-end solution built specifically for sportsbooks, with the esports betting product already providing significant margin returns for the operator. MaxBet’s customers in the Balkans are able to watch and bet on frequent, quick-fire live head-to-head competitions between skilled gamers. This is made up of NBA2K21 games that take place all day Monday to Sunday in 5-minute quarters.
Customers have access to live streamed pictures, commentary, on-screen graphics with betting triggers, data plus an extensive range of esports markets and prices for approximately 40,000 live events a year, and previously, SIS has twice doubled the output of content available through the product since its initial launch with bet365 following strong customer demand.
With integrity at the heart of the SIS Competitive Gaming offer, every match is monitored by a dedicated integrity referee, trained by the Esports Integrity Commission (ESIC), ensuring that bettors receive a high-quality betting experience. Strict player due diligence procedures are in place to keep competitions fair and transparent, while all players take part remotely to meet new health and safety measures.
Anze Gantar, Digital Sales Manager at SIS, said: “We’re very pleased with how SIS Competitive Gaming has delivered such strong engagement and margin returns for MaxBet in its opening few months of operations.
“The product has proven to be a valuable addition for sportsbooks, and the success to date is testament once more to the quality and integrity that has been built into SIS Competitive Gaming from inception.”
Darko Zivanov, Group CEO at MaxBet, said: “Launching with SIS has proven to be a great success. Our customer base across the Balkans has thoroughly enjoyed the exciting esports experience and live betting opportunities available through SIS Competitive Gaming.
“We are very confident that they will continue to enjoy the esports betting experience, helping us to further boost engagement and drive profitable revenues in the process.”
Balkans
Inbet Chooses EGT Digital’s X-Nave iGaming Platform and Jackpot Products

EGT Digital has entered into an agreement with Inbet that will see the Bulgarian bookmaker integrate its X-Nave iGaming platform and jackpot products.
The all-in-one solution provides a highly customisable back-office portal, providing a real-time data, reporting module and player account management system.
Players will have access to betting services across 70 different sports, including eSports and virtuals in more than 1000 betting markets covering 70,000 events per month.
“We are proud to bring our complete iGaming solution and next-generation casino content to a wide customer base such as the one that Inbet has. Through this partnership, together with Inbet we will enhance the gaming experience of the players and deliver a new level of entertainment,” Tsvetomira Drumeva, Head of Sales at EGT Digital, said.
The partnership will see EGT Digital’s casino library go live on Inbet.com, featuring the Bell Link multi-denomination jackpot with four levels and a collection of single-game progressive jackpots.
Inbet will offer a selection of game titles to its online players, including Rise of Ra, Vampire’s Night, Shining Crown, Versailles Gold and Burning Hot.
“We are excited to partner with EGT Digital, which we see as another great goal achieved by our company. Their portfolio of slot games has proven a wide popularity in the industry, and we are sure that our players will enjoy this content on offer, as we are starting with some new attractive tournaments. At Inbet, we are constantly on the lookout for new ways to provide a high-class experience to our players, and this is exactly what we expect from EGT Digital’s X-Nave iGaming platform,” Tatyana Zhelyazkova, Head of Marketing at Inbet, said.
Balkans
Endorphina just entered the Bulgarian market!

We’re thrilled that our games will be able to entertain players in this region. Some of our available games will be Water Tiger, Hell Hot 40, Asgardians, Solar Eclipse, 2021 Hit Slot, and much much more!
Valeriya Nasypova, Sales Executive at Endorphina shares:
“This year is special for Endorphina, as we’re expanding into one market after another. This time, we’ve continued our expansion into the Balkans with a Bulgarian certificate. I honestly believe that our games will perfectly meet players’ preferences all around the world.”
Dzangar Jesenov, Compliance Manager at Endorphina also comments:
“Bulgaria is one of the highly regulated markets, which among other things contains EU legal requirements. Entering the Bulgarian online market is a significant milestone for the whole Endorphina team. In practice, it means that we have once again passed the demanding certification process for our online games, while proving a high level of information security required to enter this market.”
Balkans
Endorphina partners up with BetOxygen in the Balkans!

Earlier this year, Endorphina has successfully entered the Balkan market. With this, they’ve already struck a new partnership in this region with BetOxygen, a robust betting and online casino platform covering a range of gambling services. We can expect that this collaboration will be mutually beneficial to both parties involved as Endorphina can continue to expand within the region and BetOxygen can offer more interesting games to its player base.
Rashad Karimov, Sales Manager at Endorphina, shares a few words on the new partnership: “We are delighted to announce our new partnership with BetO2. We are looking forward to strengthen our position in the Balkan region even more through combining our top-notch slot games with such a professional distribution team.”
Aleksandar Dodevski, CEO of BetOxygen, also comments on the new partnership: “We are happy to enter a long term cooperation with Endorphina. As an iGaming solution company, the quality of the product we offer is essential for us and we do strongly believe that Endorphina’s slot games will match this quality and the taste of the Balkan players.”
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