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SHAPE GAMES PARTNERS WITH VAIX TO INTEGRATE INNOVATIVE CUSTOMER ENGAGEMENT FRONT END WITH AI DRIVEN DATA PLATFORM FOR OPERATORS
Shape Games, the award-winning online gambling customer engagement platform, has partnered with leading AI and machine learning data company VAIX to bring an integrated product to online gambling providers, the companies announced today.
The companies are building upon their successful work with Danske Spil’s Oddset, transforming the Danish state operator into the country’s leading online sportsbook despite the introduction of licensed private competitors in 2012.
The agreement will see both companies working together to closely integrate their products for B2B customers in Europe and the United States.
Shape Games CEO Christian Risom said: “Shape and VAIX are very aligned in being a new breed of consumer technology vendor for the online gambling industry. Shape is expert in modern consumer apps and customer engagement, while VAIX is leading in the development using artificial intelligence and machine learning to deliver data insights and trends about customer behaviour. Together, we deliver a unique and integrated set of features for operators”.
VAIX CEO, Andreas Hartmann said: “We’re delighted to be working with Shape Games to improve the standards of igaming entertainment for every gamer, player and sports bettor. Our technology is specifically designed with the gaming industry in mind, meaning that whether improving CRM, fine tuning game offerings, making accurate CLV predictions or improving responsible gaming standards by more quickly highlighting at-risk gamers, our mission is to use AI to make igaming more player friendly, more sustainable and more responsible”.
VAIX, winner of EGR’s 2021 Data & AI Partner’s award, uses cutting edge AI and deep learning to deliver insights and trends about customer behaviour to optimise CRM, user acquisition and recommendations. Shape Games’ innovative front end software takes this data and transforms it into a fully realised, forward-thinking sportsbook or igaming app that delivers a truly personalized user experience for the customer.
Shape Games is leading the future of online gaming by building native, customisable apps designed with user experience at the heart of the design process. Shape brings decades of experience competing in consumer and entertainment apps to the online gaming industry which is increasingly facing competition for time-starved consumers. Shape’s customers applaud the company’s award winning personalised user interfaces that simplify and streamline their customers’ time, decisions, and ultimately make them feel like these brands know them better. Shape along with Danske Spil were named Best Native App at the EGR
Awards three consecutive years from 2018 to 2020, as well as Best Omnichannel Solution in 2020.
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Huge Jackpot at King Billy Casino: C$3,658,306!
King Billy Casino, launched in 2017, has had some impressive players wins during the “reign of King Billy”. A few of them include Live Game winnings of €135,223, daily winnings from 2 or more slots of $164,000, and €250,000 won on a single spin. However, the latest win by a King Billy Casino player dwarfs every big win that has come before this. Actually, it’s bigger than all previous big wins combined for the operator!
Because, we are talking about C$3,658,306.
This amazing six-digit number was the result of a player going on a safari in her (and millions of other players) beloved Mega Moolah progressive slot from Games Global. In an autumn, the player stepped into eternal summer by wagering a small C$6,25 bet and winning 562.816 times her bet! This is the power of Mega Moolah, as evidenced at King Billy.
King Billy people had only warm words for the occasion. A representative of the casino has stated: “We are elated, for this huge big win. We can never forget that our first big win, many years back, was more than 200,000 Canadian dollars, so we have special ties with the region. And it’s now amazing to see our VIP-player making such a cashback and echoing that big win! Congratulations to our player”.
A few words about Mega Moolah. It was an Internet sensation when it was launched with its beautiful graphics and sounds, and immersive gameplay and it is a sensation today, still going strong after almost 20 years. The slot, which has spawned more than 20 variations, and has given millions in cash to players all over the world (including 5 millionaires in 2024 alone) features 4 types of jackpots that make it stand out from the competition.
About Games Global
Games Global is a supplier of the online gaming industry delivering force and direction to gaming with more than 1,300 top class games. The company has made a commitment to deliver the industry’s more disruptive ideas and compelling data-driven gaming experiences. Games Global features a total of 40+ partnered and in-house studios, services 600+ branded websites and boasts record-breaking jackpots with its worldwide network.
About King Billy Casino
Established on St Patrick’s Day in 2017, King Billy is a renowned new generation casino with more than 26 awards and accolades. The casino is available in English, German, French and Finnish, and created a unique user experience, building on the theme of King Billy and his Kingdom. King Billy ensures that all its players, “Citizens” in the casino language, receive the care and attention they deserve.
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ZITRO INTRODUCES CASH TOTEMS: A MYTHICAL JOURNEY TO ANCIENT FORTUNES
Awaken the power of ancient gods in Zitro’s new game release, Cash Totems. With two exciting themes—Tomahawk and Vikings—this slot title transports players to a mystical world where Ancient Gods hold the key to incredible fortunes.
Cash Totems offers a Free Games bonus with 10 initial free spins and introduces 3 combinable metamorphic features, each supported by its own scatter symbol. The left accumulator features Sticky Wilds, where players can earn credits with the corresponding scatter symbol. The right accumulator offers Rainy Multiplier Wilds, granting extra spins with each corresponding scatter symbol, enhancing winning opportunities.
Finally, the central accumulator unveils a thrilling Jackpot feature, where each corresponding scatter symbol reveals two potential prizes (Low/High) and awards players one of the following: Credits, Extra Spins, or the chance to spin the Jackpot Wheel. Landing on the jackpot symbol activates the wheel, offering one of four jackpots: Mini, Minor, Super, and Mega.
Unveil the hidden fortune within Cash Totems!
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Betway Customer Wins £53,000 from £1 eSoccer Bet
Betway is thrilled to announce a new milestone in its eSoccer platform, as one lucky customer scored a huge eSoccer payout – walking away with an incredible £53,000 from just a £1 stake. The winning bet, a six-fold accumulator, has set a new record for eSoccer payouts at Betway, marking a historic moment for both the customer and the platform.
eSoccer, a fast-growing sector at Betway, blends the thrill of football with the high-energy world of esports. In these virtual matches, two players go head-to-head in EA Sports FC 25 (formerly known as FIFA), with games running in short, action-packed formats of 8, 10, or 12 minutes. Every game Betway offers has a stream on the inplay site with streams also available on YouTube and Twitch to the public.
Mike Reading, a spokesperson for Betway, commented, “Football is a passion we share with our customers, and eSoccer has become one of our fastest growing products. We are delighted to see a lucky customer turn a £1 bet into an incredible £53,000! It’s moments like these that highlight the thrill of eSoccer for our players and we’re looking forward to celebrating more big winners in the future.”
This record-breaking win reflects Betway’s commitment to offering an exciting range of products and delivering unforgettable experiences for its customers.
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