Eastern Europe
Parimatch appoints Dmitry Sergeev to lead Eastern European expansion
Parimatch Russia (a franchise-based partner of Parimatch Tech) has announced its latest move as it eyes further rapid expansion across the CIS and Eastern European (CEE) Regions, with the appointment of Dmitry Sergeev.
Formerly CEO of Parimatch CIS, Sergeev will be tasked with developing the brand in Russia, as well as taking charge of Parimatch Tech’s franchise implementation as Parimatch Russia separates from Parimatch CIS to develop independently, effective at the start of next year.
As part of its separation, Sergeev will also take charge of Parimatch Russia’s expansion across the CEE region based on local betting licences.
Parimatch CIS will now be headed by Yuliya Leshkova, current Deputy CEO Parimatch Belarus, a key veteran of the company for almost a decade, with her appointment following a track record of consistent outstanding quarterly growth across the Belarusian market.
Despite the changes, no additional structural transformations of the Russian based arm of the company are expected to be announced.
Led by its current CEO Ruslan Medved, Parimatch Russia will aim to continue to target its recent legacy of outstanding growth across multiple sectors. More specific development plans for the Eastern European regions will be announced later next year.
Commenting on his appointment, Dmitry Sergeev, who will be responsible for the development of Russia and new regions in Eastern Europe, said:
“Russia represents a huge potential for future growth, and our continued expansion across the region increasingly demands more and more from each of us on the team, which I’m delighted to be leading.
“Our franchise-based development in the Eastern Europe is a new direction and will prove a highly ambitious challenge massive that both myself and our team will relish. Always dedicated to delivering the best, we will do our utmost to deliver upon the expectations of our shareholders and raise brand awareness in Europe.
“I appreciate the cooperation on the part of the holding and stand proud of the achievements we have earned together. Each of our CIS regional markets have evolved into a strong business unit demonstrating great financial performance and exponential growth. I wish all the best to Yuliya in her new role and will support and help her in every way possible.”
Already considered an established figure at Parimatch, Sergeev was appointed to Parimatch CIS in May 2020 as part of the brand’s business development ambitions across its core markets – with his leadership proving integral to the company’s closing of 2021 with its key goals met.
Under Sergeev’s leadership, Parimatch CIS has recorded exponential growth across its core markets, while simultaneously tripling the base of active players across all CIS regions where the brand is live.
With extensive experience across marketing, business development, and commercial growth, Sergeev was the founder of “Championat” in 2005, which is now considered one of the major sports media platforms across Russia and the CIS region.
Between 2016 and 2019 Sergeev played a crucial role in establishing Parimatch as the first international betting player on the Russian market, having previously served as CEO for bwin Russia. In 2019 and 2020 Dmitry Sergeev was ranked among the leading top managers in the Top 1000 Russian Managers, a rating organised by the Association of Managers and Kommersant Publishing House.
Recipient of multiple additional accolades, the international Bispo Awards presented awarded Sergeev Discovery of the Year award for his work with Parimatch CIS in 2020, and later that year MarSpo Awards rated him one of the top 100 sports industry managers. In 2021 Sport Business Awards acknowledged him as Manager of the Year.
Balkans
BEGE celebrates 15 years as Eastern Europe’s premier gaming expo
The most significant event for the gaming industry in Eastern Europe – the Balkan Entertainment & Gaming Expo (BEGE) – will bring together leading companies, innovators, and industry representatives on November 27 and 28 for its 15th-anniversary edition. In celebration of this milestone, the organizers have prepared numerous surprises and special awards.
Once again, BEGE will offer a rich program, uniting industry leaders, investors, and successful entrepreneurs to share ideas, technologies, and inspiration. Visitors will have a unique opportunity to explore the latest gaming technologies, try out innovative solutions, and enjoy impressive demonstrations.
Traditionally, the first and second days of the event feature the EEGS conference, where internationally recognized speakers will present analyses and discussions critical to the development of the gaming industry. Special panels will provide a platform for leading gaming experts to discuss the future of the industry, emerging trends, and initiatives promoting responsible gaming practices.
For the first time, BEGE will welcome startups, offering them the opportunity to participate in Gaming StartUp Challenge 6.0. This challenge provides a unique opportunity to meet with key industry figures. The most promising startups will be recognized and granted invaluable access to the experience and insights of industry leaders.
As always, the exhibition begins with the BEGE Awards ceremony, a symbol of recognition for innovation, outstanding achievements, and success across various sectors of the gaming industry, with awards such as “Online Provider of the Year” and “Online Game of the Year.” The awards will be presented on November 27 at an elegant dinner at Black&White club in Sofia’s Grand Hotel Millennium.
A key highlight of the program is the Proximity Zone, providing companies with additional visibility through live-streamed interviews and product presentations with leading global brands and experts.
BEGE is a must-attend event for anyone with an interest in the gaming industry. This year, more than 80 exhibitors and over 6,000 visitors from 70 countries are expected, making it a place where the passion for gaming and innovation meets business opportunities.
Eastern Europe
ICONIC21 makes Romania debut with Princess Casino
Live content provider continues to expand into new markets with top online casino operator in Romania now offering its hugely popular games to its players
ICONIC21, the in-demand provider of premium live content, has made its debut in the Romania market through a deal with Princess Casino, one of the top online casino brands in the fast-growing market.
The deal will see Princess Casino gain access to some of the top-performing titles from ICONIC21’s portfolio of live games which have proven to not only meet but exceed player expectations in markets across the world.
This includes classic live table games such as Blackjack and Roulette (including French and Auto Roulette) and popular Asian formats like Baccarat, Bet On Teen Patti and Sic Bo.
Princess Casino players can also experience the provider’s Gravity Series which covers Gravity Blackjack, Gravity Roulette and Gravity Sic Bo. Gravity games take excitement to a new level with additional multipliers of up to 3,000x.
The studio stands out through the quality of its titles, with games broadcast from state-of-the-art studio facilities that make use of the latest audio, visual and streaming technologies. It also has a team of highly experienced game presenters that bring a wow factor to each of its titles.
This has seen ICONIC21 quickly become a must-have provider for operators in regulated markets across Europe and beyond and the provider is confident that players in Romania will be drawn to the high levels of entertainment its games provide.
Alina Mihaela Popa, Chief Commercial Officer at ICONIC21, said: “We are always working hard to bring our games to more players in more markets and this partnership with Princess Casino is the perfect way to make our debut in Romania.
“Princess Casino is aligned with our commitment to provide games that entertain and excite, keeping players on the edge of their seats from the first round to the last.
“Our portfolio is varied, offering a wide range of live games and formats, many with our own unique twist such as our Gravity. We are confident players at Princess Casino will like what each of our games has to offer.”
Eastern Europe
Stakelogic Announces Romanian Partnership with Game World Casino
Stakelogic continues its expansion into Romania with strategic integration
Stakelogic, has once again strengthened its position in one of Europe’s most exciting jurisdictions, as it today announces that it has completed a strategic integration with one of Romania’s most prominent casino operators – Game World Casino.
Game World Casino is the player’s favorite choice since 1999 when its doors first opened to the land-based market. Since then, and with the emergence of online casino, Game World Casino has received multiple accolades and awards and is one of the most trusted and recognised online casino brands in Romania.
Stakelogic’s slot content will now be featured in front of a loyal new audience. Players can look forward to playing any one of Stakelogic’s slot games including Stone Gaze of Medusa and the developer’s latest release The Watcher™.
Neil Tanti, Senior Sales Manager at Stakelogic said: “Working alongside such a prominent casino in one of the fastest growing regions in Europe, is a great opportunity for us, which is why we are incredibly proud to be partnered with Game World Casino.
“Romania plays such an important part of our expansion strategy and it’s great to see that our online slot content is in such high demand with players.”
Catalin Moise, COO at Game World Casino: “Our players are accustomed to our mission, which is to provide them with exceptional customer experience and to exceed expectations.”
“Bolstering our portfolio with quality slots from providers such as Stakelogic is a normal step that we do to meet player’s expectations, and we are very excited for this new partnership.”
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