Africa
Hollywoodbets Expands Relationship with Chalkline

Leading gaming operator adds territories for freeplay and real money sports betting games to drive growth in new markets across Europe and Africa
Hollywoodbets, the leading retail and online sports betting operator in South Africa, has strengthened its long-standing partnership with Chalkline.
The company plans to continue expanding across UK, Ireland and African markets and as part of its growth, Hollywoodbets announced a partnership with Premier League side Brentford Football Club prior to the 2021-22 season.
Chalkline has been successfully powering Hollywoodbetsâ award-winning freeplay content for three years. Under the new agreement, the operator will license the providerâs BettorGames platform to launch additional freeplay and real money gaming products, serving Hollywoodbetsâ audience in new and existing markets.
Chalklineâs BettorGames platform includes a range of games, including personalized pre-match predictors, live in-play contests, head-to-head challenges, as well as real money sports jackpot games.
Hollywoodbets will also integrate with Chalklineâs BettorBI analytics to enable deeper personalisation and automation for continuous improvement of key acquisition and retention metrics.
Dermot OâConnell, Betting Operations Manager at Hollywoodbets, said: âChalklineâs freeplay games have a proven track record across our customer acquisition and retention marketing programs. We are delighted to have expanded our partnership with Chalkline to support our ambitious global growth plans.â
Daniel Kustelski, Co-founder and CEO of Chalkline, said: âHollywoodbets is an iconic gaming brand. We are excited to have taken our partnership to the next level, with new territories and the addition of real money games on top of our freeplay content. Plus, their team is just fun to work with.â
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