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Hollywoodbets Expands Relationship with Chalkline

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Hollywoodbets Expands Relationship with Chalkline
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Leading gaming operator adds territories for freeplay and real money sports betting games to drive growth in new markets across Europe and Africa

Hollywoodbets, the leading retail and online sports betting operator in South Africa, has strengthened its long-standing partnership with Chalkline.

The company plans to continue expanding across UK, Ireland and African markets and as part of its growth, Hollywoodbets announced a partnership with Premier League side Brentford Football Club prior to the 2021-22 season.

Chalkline has been successfully powering Hollywoodbets’ award-winning freeplay content for three years. Under the new agreement, the operator will license the provider’s BettorGames platform to launch additional freeplay and real money gaming products, serving Hollywoodbets’ audience in new and existing markets.

Chalkline’s BettorGames platform includes a range of games, including personalized pre-match predictors, live in-play contests, head-to-head challenges, as well as real money sports jackpot games.

Hollywoodbets will also integrate with Chalkline’s BettorBI analytics to enable deeper personalisation and automation for continuous improvement of key acquisition and retention metrics.

Dermot O’Connell, Betting Operations Manager at Hollywoodbets, said: “Chalkline’s freeplay games have a proven track record across our customer acquisition and retention marketing programs. We are delighted to have expanded our partnership with Chalkline to support our ambitious global growth plans.”

Daniel Kustelski, Co-founder and CEO of Chalkline, said: “Hollywoodbets is an iconic gaming brand. We are excited to have taken our partnership to the next level, with new  territories and the addition of real money games on top of our freeplay content. Plus, their team is just fun to work with.”

Africa

Booming Games and Aardvark Technologies Announce Strategic Partnership

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Booming Games, a leading slot provider in the gaming sector, has announced a strategic partnership with Aardvark Technologies. This collaboration combines Booming Games’ innovative game creation approach with Aardvark’s expertise in commercial development to enhance the gaming landscape in Africa.

This partnership reflects our commitment to delivering exceptional gaming experiences to players. By integrating Booming Games’ cutting-edge titles into Aardvark’s platform, we aim to provide a diverse and immersive gaming experience for their customers.

The companies are dedicated to redefining the gaming experience and setting new standards of excellence. Together, they look forward to offering players a wide range of top-tier gaming content, ensuring thrills, excitement, and endless possibilities.

Arijus Denisovas, Commercial Director at Aardvark Technologies, expressed his enthusiasm for the partnership with Booming Games, stating: ‘Booming Games has showcased a remarkable commitment to innovation, a value that deeply aligns with our ethos at Aardvark. It’s crucial for us to consistently integrate high-quality and immersive content to provide our customers with the finest gaming experiences, enabling them to present top-tier games to their players.’ This collaboration underscores our collective dedication to elevating the gaming industry and delivering exceptional entertainment to players worldwide.

Solomon Godwin, Head Africa at Booming Games, said: “We’re thrilled to welcome Aardvark Technologies to our ever-expanding client base in Africa. Booming Games supply Casino games to leading operators in the most highly regulated markets in Africa. With players’ entertainment, protection and sustainability being top priorities for Booming Games, this partnership represents an excellent opportunity for us to expand our presence on the continent.”

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Africa

SCCG Management Strengthens Presence in Africa with New Office and Appointment of Joseph Oyekunle as SCCG Africa Continent Manager

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SCCG Management, a leading advisory firm in the global gaming industry, announced the appointment of Joseph Oyekunle as the new SCCG Africa Continent Manager. This strategic move further solidifies SCCG Management’s commitment to the dynamic and rapidly evolving African market.

Joseph Oyekunle is a seasoned professional in iGaming sales and business development, with extensive experience across both B2B and B2C business models in Africa, Europe, and other regions. A self-motivated and target-driven individual, Joseph excels in sales, business development, and account management. With a robust global knowledge and a wealth of experience working with gaming providers in Africa and Europe, Joseph brings invaluable expertise to SCCG Management.

Stephen Crystal, Founder and CEO of SCCG Management, said: “We are thrilled to welcome Joseph Oyekunle to our team. His vast experience and deep understanding of the iGaming industry perfectly align with our mission to deliver unparalleled expertise and innovative solutions to our clients. We are confident that under Joseph’s leadership, SCCG Africa will achieve remarkable success.”

SCCG Management is renowned for its comprehensive suite of services, including Go-To-Market strategies, market penetration and expansion, strategic partnerships, and operational assessments. With over 100 best-in-class client partners specializing in iGaming, Sports Betting, Sports Marketing and Gaming Technologies, SCCG operates offices in each global region, delivering valuable insights, expertise and opportunities. The firm’s commitment to innovation and excellence has been instrumental in shaping and investing in the future of the gaming industry.

Joseph Oyekunle said: “It’s my great pleasure to be part of the amazing team at SCCG as the African Continent Manager. I am eager to contribute my expertise and drive the growth of the company in this vibrant market.”

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Africa

Aviatrix and Veli Group join forces in wide-ranging partnership

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Aviatrix, the next-generation crash game, has teamed up with Veli Group to bring its title to even more players worldwide.

The partnership sees Aviatrix added to the VeliTech VeliGames content aggregator, meaning it is now available to the innovative platform provider’s clients.

The inaugural casino brand to launch Aviatrix through the content aggregator is Veli Group operator Paridirect, significantly extending Aviatrix’s reach in Africa.

Mikalai Pobal, Co-founder and CBD at Aviatrix, said: “This partnership with Veli Group is a major coup for us, as it brings Aviatrix to new global audiences via both B2B and B2C agreements. Integrating with VeliTech not only adds another innovative content aggregator to our stable, but also gives us access to fast-growing operators worldwide. And it is a real pleasure to see Aviatrix live in Africa with such a trusted brand as Paridirect. We’ll be working closely with Veli Group to build upon these strong foundations.”

Itai Hadas, CEO at Veli Group, said: “We are thrilled to announce this dual-faceted partnership with Aviatrix, which represents a significant stride in our commitment to enhancing both B2B and B2C dimensions. By incorporating Aviatrix into our VeliGames aggregator, and directly into our flagship African brand Paridirect, we are not only expanding our game offerings but also elevating the gaming experience. This partnership exemplifies our commitment to delivering exceptional gaming experiences and creating winning moments for our African clients.”

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