Africa
Hollywoodbets Expands Relationship with Chalkline
Leading gaming operator adds territories for freeplay and real money sports betting games to drive growth in new markets across Europe and Africa
Hollywoodbets, the leading retail and online sports betting operator in South Africa, has strengthened its long-standing partnership with Chalkline.
The company plans to continue expanding across UK, Ireland and African markets and as part of its growth, Hollywoodbets announced a partnership with Premier League side Brentford Football Club prior to the 2021-22 season.
Chalkline has been successfully powering Hollywoodbets’ award-winning freeplay content for three years. Under the new agreement, the operator will license the provider’s BettorGames platform to launch additional freeplay and real money gaming products, serving Hollywoodbets’ audience in new and existing markets.
Chalkline’s BettorGames platform includes a range of games, including personalized pre-match predictors, live in-play contests, head-to-head challenges, as well as real money sports jackpot games.
Hollywoodbets will also integrate with Chalkline’s BettorBI analytics to enable deeper personalisation and automation for continuous improvement of key acquisition and retention metrics.
Dermot O’Connell, Betting Operations Manager at Hollywoodbets, said: “Chalkline’s freeplay games have a proven track record across our customer acquisition and retention marketing programs. We are delighted to have expanded our partnership with Chalkline to support our ambitious global growth plans.”
Daniel Kustelski, Co-founder and CEO of Chalkline, said: “Hollywoodbets is an iconic gaming brand. We are excited to have taken our partnership to the next level, with new territories and the addition of real money games on top of our freeplay content. Plus, their team is just fun to work with.”
Paris Saint-Germain and 1XBET have signed a partnership agreement for the next three seasons. From now on, 1XBet is officially a partner of the French club in the African and Asian markets, with the possibility of extending the agreement to other regions in the coming seasons. In all these territories, marketing campaigns will be launched with the stars of the PSG men’s football team.
“We are delighted to welcome 1XBET as a regional partner of Paris Saint-Germain. 1XBET is well established in continents where the club has a great many supporters. 1XBET is an ambitious stakeholder in the world of online sports betting and, by collaborating with Paris Saint-Germain, hopes to consolidate its position as a leader in many countries,” Marc Armstrong, Chief Partnerships Officer at Paris Saint-Germain, said.
“Paris Saint-Germain is one of the world’s most popular football clubs. We share a desire to succeed in all fields and to offer fans a brand-new, enriched online betting experience,” Alex Sommers, spokesperson for 1XBET, said.
BMM Testlabs, the world’s original gaming test lab and product certification consultancy, is pleased to announce that Zeena Rossouw, Vice President of Operations & Sales, South Africa, has been awarded the Outstanding Woman Award 2022 at the 7th Annual Sports Betting East Africa+ Summit and Eventus Awards. BMM’s South African team attended the Summit at the Serena Hotel in Dar es Salaam, Tanzania, from July 4-5.
Zeena Rossouw, Vice President of Operations & Sales, South Africa, commented, “I have dedicated over 30 years to the gaming industry in Africa and I am very grateful to be recognized for my contributions. BMM is thriving in South Africa, as we continue to gain licenses throughout African regions that allow us to service the gaming industry throughout all African gaming markets. This continued expansion is ensuring that BMM remains the leading testlab in Africa for land-based products and the subject matter experts in the emerging iGaming and Sports Betting sectors worldwide.”
Kirk White, Executive Vice President & General Manager, APAC & AF, continued, “The prestigious SBEA+ Eventus Awards ceremony recognized exceptional personnel for unique contributions to the Sports Betting and iGaming industries in East Africa and beyond. It is an honor for Zeena Rossouw to be acknowledged as an Outstanding Woman in our global industry. Thank you to the SBEA+ Eventus team!”
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