Latest News
Betegy signs pan-German and Austrian retail deal with Tipico

Betegy, the leading sports data and automated content provider, has taken its innovative full-service marketing solution live with leading German operator Tipico, in a move that will further enhance the operator’s retail delivery.
The deal will see Betegy power content generation across all marketing points throughout Tipico’s German and Austrian retail estate, including self-service betting terminals, display screens and more, totalling thousands of contact points for customers.
All displays will be controlled via a singular Betegy-constructed platform, which allows Tipico to instantly generate and adjust all visual content and therefore engage players more than ever before.
Thanks to Betegy’s award-winning technology, Tipico can take the next step forward in its retail marketing operations across its 1200+ German and Austrian betting shops, with the deal marking the latest in a series of partnerships between Betegy and Tipico.
The deal follows the rollout of Betegy’s social media content generation services for the operator in 2019.
Commenting on the deal, Alex Kornilov, CEO at Betegy, said: “Tipico is a huge operator in Germany, and we’re thrilled to sign this agreement that will see us provide our leading marketing solution across its entire German and Austrian estates.
“It is a hugely exciting project as we look to bring tangible value to bettors in every corner of the country, as well as further strengthening our ties with our long-standing partner – we can’t wait to start showing just how much is possible!”
Kajetan Strini-Brown, Head of Acquisition Marketing at Tipico added: “Betegy’s impressive products have allowed us to increase the speed and scope of our retail marketing efforts.
“Having this throughout every retail betting point in Germany and Austria is an amazing improvement in our retail customer experience, and we’re excited to see the results!”
The alliance follows important commercial agreements signed by Betegy, most recently including ESTV, FTN Network, PokerGO, Germany’s Tipico, as well as Parimatch, and Coingaming.io, as it continues to bring its EGR award-winning solution to tier-one gaming and sports betting companies worldwide.
-
Asia6 days ago
Jetapult-backed UMX Studios launches DriftX, a mobile car racing game
-
Asia6 days ago
FOMO7 Expands Platform with 46 New Indian Lottery Games
-
Latest News7 days ago
Salsa Technology brings FORMULA-BET to BiS SiGMA Americas and reinforces its Brazilian essence
-
Cryptocurrency5 days ago
Slotland Entertainment Rolls out Dazzling New Slot, 8 Crystals, Across Multiple Brands with new Cryptocurrency Integration
-
Compliance Updates6 days ago
UKGC to Introduce New Rules to Increase Safety and Simplicity of Consumer Promotional Offers
-
Latest News5 days ago
Week 13/2025 slot games releases
-
Industry Awards6 days ago
Atlaslive Recognized as the Rising Star in Sports Betting Technology in CEE Region at Prague Gaming Tech Awards 2025
-
Compliance Updates6 days ago
Continent 8 achieves ISO 50001 certification, championing responsible energy management in its data centres