Industry News
From strength to strength, Ivo Doroteia, CEO of Sportingtech, looks at the growing prominence of Portugal’s betting market
Ivo Doroteia, CEO of Sportingtech, looks at the growing prominence of Portugal’s betting market and the country’s prospects for becoming an established presence in Europe
The Portuguese market is one that has often operated in the shadow of its neighbor, Spain. With good reason: a much larger country, it possesses a player base that dwarfs Portugal’s and has always historically been further ahead in terms of regulating online gambling.
Prospects for a narrowing of the gap between the two came following the introduction of a regulated online framework in 2015, though optimism for positive change in Portugal was initially met with skepticism in equal measure. The naysayers were inevitably proved wrong; today, market growth is clear to see, with several high-profile operators performing well in the region, even in comparison to other, much larger European countries.
From my perspective, this was expected – Portugal’s land-based industry has always been robust, with bricks-and-mortar casinos consistently displaying good numbers for the likes of lottery and bingo, and the renaissance of sports betting is just another string to the market’s bow.
These past 18 months have seen a dramatic shift in fortunes for the Portuguese market – figures from Q4 2020 onwards show strong growth for gambling in the country, with sports betting leading the charge. The growth can be attributed to a number of factors, including Covid-induced lockdowns benefiting the shift from land-based to online and a changing of fiscal policies in 2020 removing the higher rates of tax for betting and gaming.
Whatever the cause, it is clear today that the presence of top-tier industry players now makes Portugal an extremely attractive proposition indeed, and no one is better positioned to take advantage of this fact than Sportingtech, with its extensive knowledge of the market and varied range of leading sports betting platforms.
Portugal is a country with sports at its heart, and now it has an effective means to bet on it. Questions have been raised about the long-term viability of this growth, some suggesting that a post-lockdown world will revert to type, with land-based betting once again taking precedent.
I disagree with this sentiment – the ingredients for sustained success are very much present in Portugal and I see no reason to suggest that this market will be anything other than a bastion for sports betting on the worldwide stage. The difficult battle, acquisition, has already been won – retention is now the market’s key directive. Sportingtech’s Quantum platform is expertly placed to assist in this – Quantum Power, for instance, is designed to improve and boost both player acquisition and retention and is a fully localized product, featuring open APIs for full integration and customization.
The sharp increase in numbers will level out in time, but this is to be expected. What the market must do to future-proof the progress it has made is provide stability with robust and scalable platforms. This, combined with high-quality content and good UI/UX, will provide a workable framework for a continuation of current trends. This would, in turn, attract even more tier-one operators who, once established with a tried-and-true platform like Quantum, could fuel the second wave of growth.
Online gambling in Portugal has now established itself, and emphatically so. While proceeding with caution, the market must take constructive steps to solidify its position as a potential cornerstone of the European industry. Putting faith in the platforms that have already proved they are worthy of fuelling growth, such as Quantum, is one such step. The stage is set for this market to truly make its mark on the betting industry: underestimate it at your peril.
Industry News
LiveScore Group Announces Internal Restructuring as Part of Sustainable Growth Strategy
LiveScore Group has announced an internal restructuring process, expected to impact more than 100 existing roles across multiple business locations, including London.
The changes are seen as a difficult yet important step for LiveScore Group, streamlining the business to create improved structures and a pathway to long-term sustainable growth. All impacted employees have been informed and are now subject to a confidential consultation process.
Sam Sadi, CEO of LiveScore Group, said: “On behalf of all Directors of LiveScore Group, and the relevant subsidiary companies, we are saddened by the difficult decision to commence an internal restructure of the business, a process which impacts a significant number of our people.
“Whilst we celebrate our recent period of significant and exciting growth, we must now future-proof the organisation and ensure our internal structures allow us to achieve long-term and sustainable success.
“This is a hard time for all our people, as we say goodbye to colleagues who have played an important role in our journey across recent years.”
The announcement follows on from the recent news that LiveScore Malta Limited (part of LiveScore Group) is to withdraw its LiveScore Bet brand from the Netherlands following recent government tax increases in the market. The announcement includes those impacted by this. There will be no other customer impact in respect of any of the remaining LiveScore, LiveScore Bet or Virgin Bet sites globally.
Industry News
Pronet Gaming Appoints Alex Karaoulis as its New Commercial & Product Strategy Lead
Pronet Gaming, an award-winning platform provider of full turnkey solutions, announced the appointment of Alexandros Karaoulis as its new Commercial & Product Strategy Lead.
With over 14 years of experience in the iGaming industry, Karaoulis brings a wealth of knowledge and expertise that will be instrumental in driving the company’s strategic initiatives forward.
Throughout his iGaming career, Karaoulis has held various senior roles with B2B sportsbook and casino providers, as well as with B2C operators. His extensive background in marketing and sales within the iGaming sector positions him as a true industry expert, ensuring that Pronet Gaming remains at the forefront of innovation in a rapidly evolving market.
“I am thrilled to join Pronet Gaming and excited to fulfill my role in developing and executing sales strategies to drive the company’s revenue growth in key markets,” Karaoulis said.
With a track record in commercial strategies and driving product excellence, Karaoulis’ appointment is invaluable as Pronet Gaming now seeks to expand its footprint to Asia. His vision and deep understanding of the iGaming landscape equip him to navigate the unique challenges and opportunities that the dynamic region presents.
“I want Pronet Gaming to lead the iGaming revolution by providing innovative, culturally tailored solutions that cater to the diverse and rapidly growing demands of the region. Through strategic partnerships, cutting-edge technology, and a deep understanding of local markets, we aim to empower operators to offer world-class gaming experiences that engage players and drive sustainable growth,” he added.
According to Karaoulis, Pronet Gaming is poised to make a splash in Asia by leveraging its advanced technology, flexible platform solutions and deep market expertise while adapting to the unique characteristics of the region.
“The key differentiation point of Pronet Gaming is that we have B2C experience, which greatly aids in understanding the needs of operators and helping them to improve and execute their strategy according to the market. I have worked in B2C roles for more than seven years in my iGaming Career and managed campaigns across various channels, optimised conversion funnels, and learned to use data to improve player acquisition and retention,” said Karaoulis.
Karaoulis acknowledges that the marketing skills he has acquired from B2C experience are valuable in every B2B environment. As he dives into his new role at Pronet Gaming, Karaoulis aims to guide his operator clients on how to better market their own sites, including providing them with advice on effective acquisition strategies, content marketing and campaign structures that appeal to iGaming audiences.
“I also focus heavily on engagement strategies, loyalty programs, bonuses, and personalised offers to keep players active and returning. In my new B2B role, I will advise clients on best practices for player engagement, helping them adopt effective loyalty programs, personalised marketing, and retention tactics that drive player lifetime value to improve the end-player experience for our clients’ sites,” Karaoulis added.
Industry News
Vbet Wins Best Online Casino Operator 2024 at SiGMA Europe 2024
Vbet has been crowned the Best Online Casino Operator 2024 at the highly coveted SiGMA Europe event, cementing its position as a leader in the online gaming industry.
This achievement highlights Vbet’s commitment to providing an exceptional user experience by combining cutting-edge technology with a vast range of options and a secure process. The dedication to creating a responsible, enjoyable environment for players was recognised with this award, making this accolade even more significant. As Vbet continue to expand into new markets, the list of strategic partnerships grows alongside our constant drive to expand its offering. This award serves as a stepping stone on its path to reach more players and set new standards in the industry.
Arman Khachatryan, VBET’s Managing Director, said: “We are incredibly proud to receive the Best Online Casino Operator award at SiGMA Europe 2024. This recognition is a testament to the hard work, passion, and effort of our entire team. Our mission has always been to deliver the highest quality experience in the safest environment possible to our users. This award not only recognizes our dedication to this mission but also motivates us to continue expanding into new markets and territories.”
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