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BETCONNECT SECURES FUNDING FROM INDUSTRY HEAVYWEIGHTS TO ACCELERATE GROWTH
BetConnect, the unique and disruptive exchange that has become one of the UK’s fastest-growing sports betting platforms, has secured funding from a consortium of heavy-hitting international investors. This pre-Series A round, validated by the backing of some of the industry’s most successful exponents, accordingly marks a significant milestone for the company, as it bids to expand its global footprint.
These influential industry figures comprise leading Australian sectoral specialist, Tom Waterhouse, CIO of Waterhouse VC; ex-Fox Bet CEO Robin Chhabra; and ex-Fox Bet Board Advisor and Grand Parade founder, Andy Clerkson. Yolo Investments, fronted by Tim Heath and fresh from winning Gaming Fund of the Year at this month’s Europe Gaming Awards, completes this formative funding round, bolstering re-investment from Candy Ventures whose support continues at every capital-raising stage.
The new financing will be used to accelerate BetConnect’s growth, both in the UK and internationally, supporting its technology and product roadmap over the next 12 months. Chhabra has also been appointed to the role of Strategic Business Advisor, leveraging his proven record of scaling businesses and leading some of the most consequential M&A deals at both William Hill and The Stars Group. His senior appointment underscores the company’s vision for the future.
Tom Waterhouse, CIO of Waterhouse VC, said: “BetConnect is at the forefront of a betting revolution that’s sweeping the industry. The Waterhouse VC Fund endeavours to generate capital growth by holding long-term strategic investments in companies that can reinvigorate tired thinking and disrupt the norm. The BetConnect model improves the experience for international customers, and can be flexibly adapted to accommodate blockchain assets and the inherent crypto benefits of better margins, lower transaction costs and faster withdrawals.”
Former Fox Bet CEO, Robin Chhabra, commented: “BetConnect has a genuinely innovative product that has been stress-tested in the UK’s ultra-competitive marketplace. Dan and his team offer a transformative vision and a super-agile platform which, combined with their ability to execute, sets BetConnect up for international expansion. For me, this investment constitutes an exciting strategic play in a company that has already laid the firm foundations to strike once exchange regulations do clearly coalesce across US states.”
Tim Heath, GP at Yolo Investments, added: “Yolo Investments has quickly gained a reputation as a natural home for early stage, high growth gaming businesses, and BetConnect absolutely fits the bill. The platform is already performing strongly in the UK, and with the backing of some of the biggest names in the industry, BetConnect is ready to take the next step. We plan to work closely with the BetConnect team, leveraging the Yolo Investments network, to help them along the way.”
Daniel Schreiber, Founder of BetConnect, concluded: “BetConnect’s growth over the last three years has been incredible and to have secured investment from such prominent industry leaders will accelerate this growth to the next level. The BetConnect platform already offers players the ability to choose from best odds from all major bookies. But this funding gives us the opportunity to develop new products and services to complement the core offering, keeping them all accessible and intuitive to the evolving demands of the end user. It also allows us to focus on a community-first approach which ensures that new developments will resonate with our users.”
eSports
Akhil Sarin CMO at Easygo named as key note at ICE Esports Conference
Clarion Gaming has confirmed that Akhil Sarin CMO at Easygo, the technology powerhouse behind the success of global brands Stake and Kick will headline the Esports & Games Conference (EGC) taking place on 21 January as part of the ICE Barcelona experience. As a key member of the executive team, Akhil Sarin has been instrumental in securing the high-profile partnerships that have accelerated Stake’s growth, including the Stake F1 team, UFC, Drake, and Premier League Everton FC.
Through these strategic alliances he has amplified Stake’s brand presence at the same time as creating unique, immersive player experiences, in the process setting new industry benchmarks.
Announcing the high profile speaker Will Harding, Head of Esports at Clarion Gaming said: “Securing Akhil Sarin as EGC key note at ICE Barcelona represents a remarkable opportunity for our attendees to gain invaluable insight into cutting-edge strategies in digital and influencer marketing .
“Akhil’s expertise with Stake and Kick.com embodies the forward-thinking, innovative approach that defines the digital marketing landscapes. His participation underscores the calibre of knowledge-sharing that we are committed to delivering at ICE and he is sure to both inspire our attendees and elevate their strategic perspective.”
Looking ahead to ICE Barcelona, Akhil Sarin stated: “Collaborating with Clarion Gaming at ICE Barcelona is an exciting opportunity to showcase Stake’s journey and continued focus on bold partnerships and creative marketing strategies that resonate with audiences.”
He added “The EGC is a vital platform for exchanging transformative ideas and shaping the future of gaming and entertainment. I look forward to discussing Stake’s vision and collaborating with industry leaders to inspire growth and innovation across the sector.”
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Lucky Jane returns to explore ancient Egypt in 1spin4win’s Lucky Jane in Egypt Win Spins
This game invites players to join the fearless explorer, Lucky Jane, as she guides them through the rich and mysterious world of ancient Egypt in search of big rewards.
In Lucky Jane in Egypt Win Spins, Lucky Jane, the highest-paying symbol in the game, leads players on a treasure-filled journey across the iconic symbols of Egyptian mythology, including the protective eye of Horus, a powerful scarab, the legendary pyramids, and golden Coins. Just three golden Coins are enough to trigger the Bonus Spins round, which is at the heart of the Win Spins mechanic.
During the Bonus Spins, players receive ten free spins where Coins with values ranging from x1 to x100 appear on the 5×3 reels, paying out on any position. The more Coins a player collects, the bigger the potential payout! Players can also uncover the Minipot Coin to win the x100 Minipot or gather 15 Coins to unlock the coveted x1,000 Megapot.
Olga Bogdanova, Art Director at 1spin4win, commented, “With Lucky Jane in Egypt Win Spins, we’ve combined the richness of Egyptian mythology with a new gameplay mechanic that allows players to gather rewards as they go. The Win Spins mechanic works hand in hand with the theme, ensuring that every spin brings players closer to unlocking larger payouts and deeper adventure.”
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From Entry-Level Candidates to Team Leads in a Year — How We Trained and Developed Affiliate Managers at Betmen Affiliates
My name is Margarita, and I am the Director of the Betmen Affiliates program. We launched 1.5 years ago with just 10 active partners. Finding the perfect candidate for an affiliate manager role proved challenging—being such a specialised area, I reasoned that it was much better to train on the job. Therefore, after a short while running interviews, we hired two affiliate managers one of whom had no sales experience and the other who had no experience in traffic arbitrage. It was imperative to us that we hire driven, resourceful, hard-workers; it’s people like these who can launch a new brand almost from scratch and who easily understand that hitting targets sometimes means putting in more than the standard nine-to-six effort—sometimes working longer, sometimes harder.
How We Developed Two Entry-Level Affiliate Managers into Team Leads
How to Train Affiliate Managers: My Case Study
At first, both of my employees brought in very few partners, so I had to transfer some of my own over to them. At the same time, I demonstrated all the steps of partner contact. We began attending events together. Both Alex and Michael quickly took on all my recommendations, improved their skills, and eventually closed many successful deals.
An affiliate manager worth his or her salt must be able to sell the product and influence affiliates to promote it at our offered rate, promote our many payment options, and talk about conversions.
From Affiliate Managers to Team Leads
By the time we needed a team lead, we had formed a close-knit team. Even though I interviewed several candidates for the position, hiring externally did not feel right. The ideal person for the role needed to have strong managerial skills as well as be able to connect with myself and my team. Michael and Alex both recommended each other for the role. I took both their recommendations on and promoted them both to the position. Both Alex and Michael had already proven themselves, were loyal, trust-worthy and hard-working, and always driven to meet their goals
Conclusion: Why Should You Take a Chance on Newcomers?
I hired employees with almost no experience and I have no regrets. I now have a unique team that can deliver amazing results: in just a year and a half, we’ve increased the number of FTDs by 70 times and are steadily moving towards 80,000 monthly deposits. Here are the key takeaways from their stories:
→ A candidate’s enthusiasm is more important than relevant experience. You can teach anyone anything but you can’t spark passion in them. A future manager must be passionate about the work and strive for growth.
→ An employee who grows within the company is highly loyal to their lead and the project. Having moved from a regular manager to a team lead, they are able to train new hires because they know the role inside out. The team will respect leaders who were once in their position.
→ People who love their work drive the brand forward and achieve the best results. They focus not on working hours or weekdays but on the goals they need to accomplish.
I love my employees and am proud of them. I believe we are one of the strongest, most united, and professional teams in the industry.
To learn more about our organization and the remarkable growth of our team, we invite you to read the full article available here. It provides detailed insights into our journey, values, and achievements.
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