Latest News
The future of Casinos without an account: Pay N Play getting more popular
Anyone who follows the gambling industry, even only a little bit, knows that Pay N Play Casinos are getting more popular. Shortly said: a Pay n Play casino allows players to play their favorite casino games in a casino without having to register an account.
How do Pay N Play Casinos work?
The process behind Pay n Play Casinos is as simple as it sounds: Players can pay using different deposit methods such as Trustly, Brite, Euteller, and Zimpler, and can immediately start playing without needing to register an account. Players simply make a deposit through their online bank, with most banks being supported in the countries where Pay N Play is live
This does not mean there is no account in the back office of the operators, obviously, as all details are extracted and can be verified through the actual bank account that was used for the deposit. Operators get insight into only the relevant details required to verify their players. When players want to play again, they can simply log in through their trusted online banking environment.
Pay N Play expanding over Europe and the rest of the world
Currently Pay n Play casinos have been extremely popular in Sweden and Finland, but also in Germany, Estonia and the Netherlands Pay n Play casinos became popular, with the latter currently being tricky as the Netherlands is going through license changes.
There is also no reason why this could not be expanded to different countries either, however, it depends on the cooperation between the banks and the payment provider. In regulated countries, this might also prove to be more difficult, given Responsible Gaming and other requirements.
By the looks of it, however, it seems that Trustly is very must establishing itself in the United States for example. A massive, newly licensed market for all respectful gaming operators.
Tackling the registration issue
Looking at how society is evolving it makes perfect sense why these casinos without registration are hotter than ever. As everything needs to go fast and efficiently, people tended to leave the registration process early as it was easy to get stuck.
Players get stuck on creating a password, fields with specific formatting, or players simply didn’t want to leave too many details. Also, the KYC process can be a hassle, which players like to avoid.
As this main focus is on speed, Pay n Play casinos rarely give high bonuses – players often don’t want to get stuck with wagering requirements – but mostly offer cashback to their players.
Operators getting attracted by Pay n Play
A lot of operators are switching over to Pay N Play currently. While some decide to transition completely to a Pure Pay N Playsystem, others have a hybrid system, simply offering it as an alternative way of registration.
The Finnish market, which always has had a hyperlocal approach, has a lot of Pay n Play casinos specifically catered for that market with clear Finnish names such as SuperNopea and Pikakasino highlighting the speed.
Not only these smaller operators are focusing on Pay n Play: Mr. Green and William Hill are only 2 of the operators who are providing Pay N Play in applicable markets, with undoubtedly more to come in the very near future.
Latest News
Play’n GO recruits the entire Wilde family for their latest adventure, Wildest Gambit
Play’n GO invites players to join the Wilde family in Wildest Gambit, a globe-trotting 5×3 slot that combines adventure, mystery, and massive win potential with an x20,000 Multiplier.
Wildest Gambit unites the legendary Wilde family – Rich, Cat, and Uncle Gerard – in an epic journey across four unique destinations. From the golden sands of Egypt to the dense jungles of South America, players will experience a dynamic blend of Expanding, Sticky, and Multiplier Wilds. These Wilds can be activated in both the base game and Free Spins: offering players more opportunities to score big wins. Each location brings a unique challenge, rewarding intrepid explorers with treasure beyond their wildest dreams.
The slot’s defining mechanics include the fusion of three distinct Wilds: Sticky Wilds lock in place to trigger Re-Spins, Expanding Wilds stretch across the reels for more winning potential, and Multiplier Wilds offer up to x8 win boosts. By combining these features, Wildest Gambit crafts a multi-layered adventure, reflecting Play’n GO’s commitment to delivering immersive experiences and engaging narratives.
Fans of the series will notice nods to earlier titles like Rich Wilde and the Tome of Insanity (2024) and Gerard’s Gambit (2023). Equally, fans of the Play’n GO classic Rich Wilde and the Book of Dead (2016) and Pilgrim of Dead (2023) may find the game mechanically similar with the presence of Expanding Symbols.
However, Wildest Gambit pushes the adventure to new heights with its family-focused narrative and inventive Wild combinations, creating a fresh yet familiar experience. Players looking for excitement, exploration, and engaging gameplay will find it all here.
Games Ambassador at Play’n GO, Magnus Wallentin, said: “Wildest Gambit is a standout title in our Wilde saga. By combining three Wild features across various locations, we’ve given players new layers of gameplay and greater win potential.”
With its stunning visuals, engaging features, and the legendary Wilde family leading the charge, Wildest Gambit promises an unforgettable journey. Prepare to explore new horizons with every spin!
Latest News
SavageTech launches SKINS to power up igaming brands’ sponsorship deals
SavageTech, the world’s first true gamified retention solution, has launched SKINS, enabling operators to extract more value from their sponsorship IP deals.
SavageTech, which was launched in April this year by esports and iGaming entrepreneur Tom Lemke, is a plug-and-play widget that adds a seamless engagement layer for players.
Requiring just a single line of code, SavageTech gamifies the gambling experience with integrated bonus rewards, quest-based cross-sale opportunities and community building with social leaderboards.
SavageTech is currently integrating with five B2C brands – with the first expected to go live early next year – and announced its first significant product update during the SiGMA Europe Summit in Malta last week with the launch of SKINS.
SKINS allows clients to customise the theme of the gamification layer, including the avatar, progression challenges and rewards. For example, the avatar can become a football player improving their skills and winning trophies or a soldier earning equipment and winning battles.
Themes can be fully customised to best engage operators’ audiences and adapted to maximise value from sponsorship IP deals.
Lemke, a founder of two of Germany’s biggest esports teams in Mousesports and BIG, said: “Many brands spend a serious chunk of their marketing budget on licensing IP and SavageTech provides another channel to maximise value from those deals.
“Imagine your audience playing as real football stars or beloved characters. Using SavageTech, companies can showcase real athletes, entertainers, or branded avatars, instantly enhancing engagement and immersion.
“The feedback we’ve received from clients and prospects made SKINS a product priority for us. Sportsbooks and Casinos are now able to fully customise the SavageTech widget to make sure it’s highly relevant to players and therefore an even stronger loyalty tool.
“SavageTech has been built to tackle a growing problem facing many igaming companies in that Gen Y and Z customers find gambling boring. True gamification helps solve that problem and there is simply no cheaper way to retain valuable players, including VIPs.”
Compliance Updates
MGA Marks Safer Gambling Week by Hosting Focus Group on Addressing Problem Gambling
As part of Safer Gambling Week, the Malta Gaming Authority (MGA) has launched the first in a series of focus groups aimed at addressing problem gambling and its effects on Maltese communities.
Bringing together key stakeholders such as Caritas Malta, Aġenzija Sedqa, the OASI Foundation and the Responsible Gaming Foundation, the session explored a self-assessment tool that the Authority is currently developing, grounded in recent research and industry trends.
The self-assessment tool, which will be available both in English and in Maltese, will guide individuals through a set of questions to help them identify whether gambling is causing harm in their lives. Based on the user’s responses, the tool will provide personalised recommendations and direct them to appropriate support services.
With invaluable input from organisations experienced in supporting individuals affected by problem gambling, the tool will undergo further refinement to maximise its effectiveness and relevance.
Clinical Chair at Aġenzija Sedqa, Anna Maria Vella, hailed the focus group as a “welcome initiative” which brought together a multidisciplinary team of experts.
“Working together and not in silos is always beneficial. We learn from each other to be more effective.”
Louis Bellizzi, Secretary of Caritas’ Foundation for Victims of Usury, said: “The MGA is in a unique position to coordinate the national effort to help alleviate the scourge of gambling addictions.”
In recent years, the Authority has taken significant steps to promote safer gambling practices, ranging from regular supervisory reviews on responsible gambling to enforcing stricter regulations.
The MGA closely monitors operators’ implementation of behavioural monitoring systems, self-exclusion systems and responsible marketing practices.
With a focus on high-risk areas, the Authority is refining its supervisory approach to be more dynamic and data-driven, ensuring responsible gambling practices are maintained and continuously improved to protect players effectively.
The MGA’s efforts align closely with the European Gaming and Betting Association (EGBA)’s initiative to establish a unified European standard for identifying markers of harm. The MGA is actively engaged in this initiative, working closely with fellow regulators and industry experts to create a comprehensive standard aimed at early identification of behaviours indicative of problem gambling.
The Authority’s proactive involvement in such initiatives underscores its dedication to fostering a responsible and transparent gaming sector, both locally and across Europe.
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