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The future of Casinos without an account: Pay N Play getting more popular

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Anyone who follows the gambling industry, even only a little bit, knows that Pay N Play Casinos are getting more popular. Shortly said: a Pay n Play casino allows players to play their favorite casino games in a casino without having to register an account.

How do Pay N Play Casinos work?

The process behind Pay n Play Casinos is as simple as it sounds: Players can pay using different deposit methods such as Trustly, Brite, Euteller, and Zimpler, and can immediately start playing without needing to register an account. Players simply make a deposit through their online bank, with most banks being supported in the countries where Pay N Play is live

This does not mean there is no account in the back office of the operators, obviously, as all details are extracted and can be verified through the actual bank account that was used for the deposit. Operators get insight into only the relevant details required to verify their players. When players want to play again, they can simply log in through their trusted online banking environment.

Pay N Play expanding over Europe and the rest of the world

Currently Pay n Play casinos have been extremely popular in Sweden and Finland, but also in Germany, Estonia and the Netherlands Pay n Play casinos became popular, with the latter currently being tricky as the Netherlands is going through license changes.

There is also no reason why this could not be expanded to different countries either, however, it depends on the cooperation between the banks and the payment provider. In regulated countries, this might also prove to be more difficult, given Responsible Gaming and other requirements.

By the looks of it, however, it seems that Trustly is very must establishing itself in the United States for example. A massive, newly licensed market for all respectful gaming operators.

Tackling the registration issue

Looking at how society is evolving it makes perfect sense why these casinos without registration are hotter than ever. As everything needs to go fast and efficiently, people tended to leave the registration process early as it was easy to get stuck.

Players get stuck on creating a password, fields with specific formatting, or players simply didn’t want to leave too many details. Also, the KYC process can be a hassle, which players like to avoid.

As this main focus is on speed, Pay n Play casinos rarely give high bonuses – players often don’t want to get stuck with wagering requirements  – but mostly offer cashback to their players.

Operators getting attracted by Pay n Play

A lot of operators are switching over to Pay N Play currently. While some decide to transition completely to a Pure Pay N Playsystem, others have a hybrid system, simply offering it as an alternative way of registration.

The Finnish market, which always has had a hyperlocal approach, has a lot of Pay n Play casinos specifically catered for that market with clear Finnish names such as SuperNopea and Pikakasino highlighting the speed.

Not only these smaller operators are focusing on Pay n Play: Mr. Green and William Hill are only 2 of the operators who are providing Pay N Play in applicable markets, with undoubtedly more to come in the very near future.

Compliance Updates

Swedish Court Rejects Mr Green Appeal Over €3.1M Fine

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The Administrative Court in Linköping has rejected Mr Green’s appeal against a sanction for breaches of the Money Laundering Act and Gambling Act.

The gambling regulator Spelinspektionen had issued Mr Green with two warnings and fines totalling SEK31.5m (€3.1m) in August due to breaches of know-your-customer (KYC), anti-money laundering (AML) and responsible gambling rules.

The Administrative Court has ruled that Mr Green’s routines on money laundering were lacking and that it violated the Money Laundering Act’s rules on customer knowledge. It found that the two warnings issued by Spelinspektionen were “sufficient” and the penalty fees “proportionate”.

The largest fee of SEK30m relates to breaches of the operator’s duty of care on responsible gambling. A second warning and related penalty of SEK1.5m were issued for AML and KYC failings.

Spelinspektionen launched a review of Mr Green’s AML measures after receiving complaints in November 2019. It inspected 15 customer accounts, including accounts belonging to customers that Mr Green had reported to Sweden’s financial police.

Spelinspektionen said the fact that Mr Green had reported the accounts showed the operator had suspicions about possible money laundering.

The regulator noted that one customer had made deposits totalling SEK39.3m and had lost SEK3.2m despite having a declared income that hardly covered the loss. However, Mr Green had decided not to take further action to investigate possible money laundering after the customer stopped playing.

Spelinspektionen also audited five customers due to responsible gambling measures. It found that Mr Green had attempted to contact all five by email or phone due to increases in their gambling activity but that one customer had made several deposits per day on multiple occasions and had lost more than their announced taxable income for several years.

Mr Green eventually closed these customers’ accounts, but Spelinspektionen said the operator had not made sufficient contact with them to ensure they were gambling with their own funds and doing so responsibly.

Mr Green responded that some customers suspected of money laundering had not been identified due to technical problems with a new detection system that had failed to issue warnings over high-risk customers. It said the new automated system had identified a larger number of customers than expected and had placed customers in a queue according to level of risk, resulting in delays.

It added that it was now using a better case management system to help perform risk assessments and that it has increased its number of money laundering investigators to manage the increase.

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay

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AretoNet BI & Automation Solution to Power IGP Brands On ProgressPlay
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AretoNet integrates its powerful analytics & automation solution with ProgressPlay and launches with seven new IGP casino & Bingo brands.

Malta-based AretoNet will provide its powerful real-time business intelligence and CRM platform services to seven new online casino brands from Inter Group Partner Holding (IGP) after a successful system integration with Progress Play.

IGP is a key partner for AretoNet, which already provides its cutting-edge marketing automation technology for 11 existing IGP casino and bingo brands, offering real-time marketing campaigns and analytics that maximise player conversion and retention.

IGP operates mainly in the UK using the 888/Dragonfish platform, as well as software from Progress Play, and focuses on online casino and bingo. The new brands, which include HIPPOZINO, MAXIPLAY, MRSUPERPLAY, MRJACKVEGAS, REDORBLACK CASINO, MRMOBI, and MRSLOT represent an exciting period of global expansion for IGP, and AretoNet believes it has the tools to help it grow its business.

AretoNet enables operators and software providers to boost their KPIs and reduce operational burden with its best-in-class technical solution. This includes artificial intelligence, automation, business intelligence and advanced segmentation.

It has a proven track record of getting results. In its two-year partnership with AretoNet, IGP has seen a 20% increase in active players, 10% increase in FTDs, and a 10% decrease in bonus costs. The operator recently signed a two-year extension to its partnership with AretoNet until 2024.

AretoNet technology enables the gaming industry to acquire, retain and reactivate players by arming it with unified data to make accurate decisions, execute campaigns and analyze their effectiveness while empowering operators to centralise their omni-channel efforts.

ProgressPlay is a full turnkey solution for white label gaming operators, providing UKGC, MGA, Irish Bookmaker and Curacao licenses, more than 2000+ casino games and over 140+ different sports.

Lars Söderlund, Business Director at IGP said: “This is an exciting time for IGP,  and we’re delighted to have AretoNet on board. It has demonstrated its technology can improve efficiency and effectiveness and get results. AretoNet is in the business of simplifying challenging marketing problems by combining everything into one easy-to-use but incredibly powerful platform, and that’s invaluable to our brands. It’s about using the best technology on the market to grow together.”   

Justin Farrugia, CEO and co-founder of AretoNet, said: “Knowledge is power, and we’re confident our solution provides our partners with the information and tools they need to move a step ahead in a competitive market. With the recent launch of our standalone and intuitive BI & advanced segmentation tool, operators can now use our product to boost any existing third-party CRM. Working closely with our partners and clients is the main reason why we succeed, which is why partnering with IGP has always been a great option for us. We look forward to helping them achieve their goals.”

ProgressPlay CEO Itai Loewenstein said: “We are delighted to integrate with AretoNet, as, once again, ProgressPlay has shown the platform to facilitate this new BI and automation technology, serving as further evidence of our capability to seamlessly support for innovation.”

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Asia

Macau Gaming Law Amended to Help Satellite Casinos

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Macau’s draft gaming law has been amended to help satellite casinos, which will now be able to operate for longer than the original three-year transition period, but without revenue sharing.

The original version of the law stated that all satellite casinos must be operating out of property owned by one of the six concessionaires. They were given the three-year timetable to comply. It was one of the most contentious areas of the gaming law, due to the potential impact on employment in Macau were they to cease to do business.

There are about 18 satellite casinos in Macau, out of a total of 40. Though some have already announced plans to close since the gaming law was published at the beginning of this year.

The amended law was presented to the commission evaluating the legislation on Friday, local media reports, citing commission head, legislator Chan Chak Mo. The new version states that even if the property where the casino is based is not owned by the concessionaire, it can continue operating as a managing entity if a contract is established with the operator.

They will only be able to charge management expenses and not share a percentage of gaming revenue.

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